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Twitter Webinar
 

Twitter Webinar

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http://www.marketingtwins - This webinar was presented by The Marketing Twins, Randy & Donny Vaughn. The topic was the use of Twitter and how it can effectively be used in your social media ...

http://www.marketingtwins - This webinar was presented by The Marketing Twins, Randy & Donny Vaughn. The topic was the use of Twitter and how it can effectively be used in your social media strategy. For more information, visit us at www.marketingtwins.com

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    Twitter Webinar Twitter Webinar Presentation Transcript

    • www.MarketingTwins.com Using Twitter to Spread Your Message Exponentially and Connect to Great Resources (we said that in less than 140 characters!)
    • Getting started www.MarketingTwins.com Create an account: www.Twitter.com
    • Getting started www.MarketingTwins.com
      • Username limitations:
      • Only use #’s or letters
      • 15 characters max
      • Must be available
      • www.CheckYourUsername.com
    • Getting started www.MarketingTwins.com Our recommendation:
    • Getting started www.MarketingTwins.com Our recommendation:
    • Getting started www.MarketingTwins.com Add your website or blog Include the http:// For example: http://www.marketingtwins.com Add a photo Your bio is critical – include “key words” about you and/or your organization
    • Getting started www.MarketingTwins.com
    • Getting started www.MarketingTwins.com
    • Getting started www.MarketingTwins.com
    • Getting started www.MarketingTwins.com After all that, your page can look like this …
    • Getting started www.MarketingTwins.com You made it! You are now officially on Twitter
    • Learning a new language www.MarketingTwins.com Understanding the terminology of Twitter:
      • Tweet – “What are you doing?”
      • Handle (aka “username”) @marketingtwins
      • Following
      • Followers
      • Replies - @marketingtwins
      • Retweet – RT @maxlucado
      • Direct Message – D 1429creative
      • Hashtag - #twitterwebinar or #mktgtwins
    • Manage it better www.MarketingTwins.com How to follow on Twitter www.youtube.com/marketingtwins
    • Ok, now what? www.MarketingTwins.com So why do I need to use Twitter?
    • Ok, now what? www.MarketingTwins.com 6 reasons to use Twitter
      • Likeability
      • Noticeability
      • Credibility
      • Searchability
      • Connectability
      • Profitability
    • Have a strategy www.MarketingTwins.com Who do I follow?
    • Have a strategy www.MarketingTwins.com What do I say?
    • Have a strategy! www.MarketingTwins.com What do I say ... uh I mean “Tweet” ?
      • Status updates – “Getting ready for Online Review webinars”
      • Replies – “@mcuban Loved your blog about the use of Twitter”
      • Announcements – “Learn social media - registration is now online: http:// www.marketingtwins.com /upcoming ”
      • Questions – “Anyone know of any good plumbers in Dallas?”
      • Retweet – “RT @johncmaxwell: Let's talk about communicating. New blog post: http://bit.ly/aXVHR ”
      • Refer #1 – “@r_lewis – great resource for teens”
      • Refer #2 – “Here’s a great site for teens: http://lifelivedbetter.org ”
    • IMPORTANT !! www.MarketingTwins.com Something you need to know … “D marketingtwins I agree, I thought the speaker at the conference was lame too! Thanks for agreeing with me!” Direct Messages (D marketingtwins) are PRIVATE !
    • IMPORTANT !! www.MarketingTwins.com Something you need to know … “@marketingtwins I agree, I thought the speaker at the conference was lame too! Thanks for agreeing with me!” Replies (@marketingtwins) are PUBLIC !
    • Have a strategy! www.MarketingTwins.com 140 – are you serious? Working on a Twitter presentation & showing how 140 characters is not alot of space to get your point across, especially try to add a link: http:// 0 Working on Twitter prez & showing 140 char is not alot of space to get UR point across, esp when adding link: http://tinyurl.com/345785 138 http://tinyurl.com/mzn4ec Wow – 82 characters!! Ahh – 26 characters!! Oops – no room for the URL Websites that shorten a long URL http://www.dallascowboys.com/news/news.cfm?id=0ADC5313-CE99-7192-C7312AE128C4EC80
    • Have a strategy! www.MarketingTwins.com H – Hub of activity E – Educate L – Lead and Inspire P – Promote
    • Making Twitter easier to manage www.MarketingTwins.com 3 rd Party App: TweetDeck www.TweetDeck.com
    • Making Twitter easier to manage www.MarketingTwins.com TweetDeck Training www.youtube.com/marketingtwins Watch all 5 videos!!
    • Twitter Search www.MarketingTwins.com
    • www.MarketingTwins.com More 3 rd Party Apps:
    • Closing thoughts www.MarketingTwins.com @marketingtwins @1429creative
    • Let us help you! marketingtwins.com/twitter
    •