Social Media for Non Profits presented by The Marketing Twins at 1429 Creative MarketingTwins.com “ Telling Your Story & Resonating With Donors”

What exactly is Social Media ?

Website Your website is the hub of information for your constituents and donors

Podcasts Tell your story and interview others who impact your organization

Blogs Participate in the blogging community to raise awareness

Videos Capture the experience and share it with others

Photos Share, promote & highlight to showcase impact to community

Email Communication Turning boring e-newsletters into dynamic communication links

Online PR Manage your own public relations & dissemination of information Press Releases

Social Profiles / Networking Get engaged into the conversation

MySpace 130 Million active users Increase in 2009 of age 18-24 users Fundraising campaigns are viral Increase product donations through awareness Utilize “causes” application

130 Million active users

Increase in 2009 of age 18-24 users

Fundraising campaigns are viral

Increase product donations through

awareness

Utilize “causes” application

MySpace Blood Drive Campaigns Social justice awareness Global issues

LinkedIn 47 Million active users A new member joins LinkedIn approximately every second Networking with potential donors Join groups to connect to others Make contacts and share answers through discussion forums Post fundraising events

47 Million active users

A new member joins LinkedIn

approximately every second

Networking with potential donors

Join groups to connect to others

Make contacts and share answers

through discussion forums

Post fundraising events

LinkedIn

Facebook 250 Million active users More than two-thirds of users are outside college age Fastest growing demographic - 35+ Promote organization on Fan Pages Connect members through Groups Share photos, videos and events Encourage “share” feature Use FB “causes” application

250 Million active users

More than two-thirds of users are

outside college age

Fastest growing demographic - 35+

Promote organization on Fan Pages

Connect members through Groups

Share photos, videos and events

Encourage “share” feature

Use FB “causes” application

Facebook FB status: [NAME] is donating my status to Bella http://www.aspca.org/bella a dog at the ASPCA who needs a new home.

Twitter 140 character “microblog” Most users: Age 25-49 Six reasons to use Twitter: Likeability Noticeability Credibility Searchability Connectability Promotionability

140 character “microblog”

Most users: Age 25-49

Six reasons to use Twitter:

Likeability

Noticeability

Credibility

Searchability

Connectability

Promotionability

Twitter

Social Media Visit our social media resource page: MarketingTwins.com/socialmedia