SMALL BUSINESS
MARKETING
Randy Vaughn
Duct Tape Marketing Authorized Coach
www.MarketingTwins.com

Define Marketing, please!

Is this really
MARKETING?
Product, Price, Promotion, Place, People, Process, Physical Evidence,
Personalization, Peer-to-Peer, Predictive Modeling
Perplexed?
Marketing is the activity, set of institutions, and processes for creating,
communicating, delivering, and exchanging offerings that have value
for customers, clients, partners and society at large.
New Definition of Marketing (2007), American Marketing Association

COULD YOU USE A SIMPLE
DEFINITION OF MARKETING?
Getting people with a
specific need or problem to
______, _____, and TRUST YOU
KNOW LIKE ______ ____.

Comprehensive and Systematic
Marketing Strategy:
Marketing Partners & Pricing &
Management Referrals Promotion
Public
Relations Social Media Website/Email
Traditional Marketing
Marketing Visual Brand
Materials
Differentiation Core Message Target Market

Everything you do in
MARKETING
builds on
A STRONG FOUNDATION
AND A MARKETING PLAN!

NEED MORE MARKETING HELP?
www.MarketingTwins.com