Randstad – What is employer branding?

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Randstad – What is employer branding?

  1. 1. WHAT IS EMPLOYER BRANDING?
  2. 2. IT IS THE IMPRESSION THAT PEOPLE HAVE OF YOUR COMPANY AS A PLACE By Seattle Municipal Archives (Flickr: City Light employee, 1954) [CC-BY-2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons OF WORK.
  3. 3. WHAT!?
  4. 4. YEP. PEOPLE ACTUALLY HAVE OPINIONS ABOUT THIS.
  5. 5. SO
  6. 6. AS A COMPANY, THIS IS IMPORTANT FOR YOU.
  7. 7. ESPECIALLY SINCE WE HAVE
  8. 8. AN AGING POPULATION
  9. 9. GETTING READY FOR RETIREMENT.
  10. 10. MEANING THAT THERE WILL BE A LOT OF SEATS TO FILL. By Seattle City Engineering Department [CC-BY-2.0 (http://creativecommons.org/licenses/by/2.0) or CC-BY-2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons
  11. 11. VERY SOON.
  12. 12. WE ALSO HAVE A LOT OF NEW TECHNOLOGY. By Seattle Municipal Archives from Seattle, WA (Telephone operators, 1952) [CC-BY-2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons
  13. 13. WHICH SPREADS Bundesarchiv, Bild 183-2005-0819-523 / CC-BY-SA
  14. 14. INFORMATION
  15. 15. FASTER
  16. 16. THAN EVER BEFORE.
  17. 17. DISCUSSIONS
  18. 18. ON LUNCH BREAKS
  19. 19. ARE WHEN Bundesarchiv, Bild 102-11652 / CC-BY-SA PEOPLE
  20. 20. ARE TRULY HONEST
  21. 21. ABOUT HOW
  22. 22. THEY REALLY By Markus Vodosek (Own work) [GFDL (http://www.gnu.org/copyleft/fdl.html) or CC-BY-SA-3.0-2.5-2.0-1.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons FEEL.
  23. 23. SO, COMPANIES TODAY
  24. 24. MUST WORK HARD TO
  25. 25. ATTRACT,
  26. 26. MOTIVATE,
  27. 27. AND RETAIN
  28. 28. THEIR
  29. 29. CUSTOMERS Av Eric Fischer [CC-BY-2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons
  30. 30. AND EMPLYOEES.
  31. 31. BECAUSE By Seattle Municipal Archives (Flickr: City Light employees, 1954) [CC-BY-2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons
  32. 32. THEIR THOUGHTS
  33. 33. AND EMOTIONS
  34. 34. IS
  35. 35. THE EMPLOYER BRAND. Deutsche Fotothek [CC-BY-SA-3.0-de (http://creativecommons.org/licenses/by-sa/3.0/de/deed.en)], via Wikimedia Commons
  36. 36. Employer branding is one of the most important ways to distinguish a company in this day and age of 24/7 media overload. The Randstad Award survey is the largest piece of employer branding research in the world and it’s completely independent. The Randstad Award identifies the most attractive companies in the target countries. The survey findings are used to produce three kinds of reports focused on companies, countries and sectors. Is your company one of the nominated? Good to know you. Author: Ola Eriksson, Goldbrand Communication, www.goldbrand.se

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