BIG DATA = BIG CHALLENGE
Business
Intelligence
Mobile
Analytics
Big Data
Analytics
Specialized
Analytics
Automation
BI
Applicatio
n
Modeling /
Crea...
The Landscape: Focus On Marketing
OneStat 
Moz 
Comscore (Digital Analytix) 
 Google
 Aha!
Webtrends 
 Adobe (Omnit...
EVERYONE IS MEASURING
EVERYTHING
@randschulman
What is Big Data and How can you Use it?
A cluster of existing technologies, combined in an innovative manne...
Takeaways from 250k 3/13 w Incisive Media Survey
@randschulman
Everybody is measuring everything - few have good common un...
Data Sources
•POS
•Desktop
•Social
•Mobile
•Ad network
•CRM
•Call Center
•Email
•ERP
•Inventory
•APP
•Augmented Reality
Ve...
@randschulman
Impact of Big Data – Remember the New 4 Ps
Marketing becomes more central to organizational success
@randschulman
#1 People More Important Than Ever
New Roles – CDO, CIO, CCO, C Mobile Officer –
Blend of Acquire/Convert/Re...
@randschulman
#2 Process - Customers Running as Fast as They Can –
no one rule today.
• Breakdown of Organizational Silos ...
@randschulman
#3 Purpose What are your objectives?
Clearly Define them
Start with a Small Project!
@randschulman
#1 Platform - No One stands Out
Differentiation is a challenge for vendors
Thank You
rschulman@efective.com
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Sempo big data & the new 4 ps

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My SEMPO LA Keynote at Omnicom Media Group/Chiat Day about the new 4ps and Big Data.

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Sempo big data & the new 4 ps

  1. 1. BIG DATA = BIG CHALLENGE
  2. 2. Business Intelligence Mobile Analytics Big Data Analytics Specialized Analytics Automation BI Applicatio n Modeling / Creation Digital Analytics / Web Analytics Social Analytics BI Data Visualization  Actuate  1010data  Adobe (Insight)  Advizor Solutions  Agile-1  Aha!  Alteryx  Adobe (Omniture)  Altosoft  Anametrix Arcplan   Birst  Bitam  Board Intl  Cambridge Semantics  Cloud9Analytis  CYFE  Dimensional Insight Domo  EdgeSpring  Entrinsik  eQ Technologic Flurry   GoodData  Google IBM (Cognos)   IBM (Coremetrics)  iJento  InetSoft  Information Builders  JackBe Jaspersoft  Jedox AG  KarmaSphere  KISS Metrics  Mixpannel   Klipfolio  Kontagent Logi Info  Lyzasoftt  Metricly  Microstrategy  Moz   Neolane  Neustar  Optify  Oracle (Siebel)  OrigamiLogic  Panorama  Pentaho  PivotLink  Prognoz  Promojam  Qliktech  Roambi  Salient  SAP / Business Objects SpagoBI   Sweetspot  Tableau  Targit Tibco  Toovio ubervu  Webtrends  Yellowfin  OneStat  AT Internet  Comscore (Digital Analytix)   Eloqua  Marketo  Hubspot Responsys  Radian6  Viralheat  Sysomos   Adobe (Social)  SAS  Microsoft  ExactTarget The Landscape: Analytics Gravitation  BrightFunnel  AgilOne
  3. 3. The Landscape: Focus On Marketing OneStat  Moz  Comscore (Digital Analytix)   Google  Aha! Webtrends   Adobe (Omniture)  Promojam  Adobe (Social) ubervu  Sysomos  Radian6  Viralheat  Toovio   iJento  Adobe (Insight)  Roambi  CYFE Metricly   Tableau  Kontagent Flurry  Mixpannel  KISS Metrics   Klipfolio  Domo  Qliktech  OrigamiLogic  Pentaho  Birst  Anametrix  Microsoft  Marketo Responsys   ExactTarget  Hubspot  Eloqua  Neolane  Sweetspot  SAP / Business Objects  Oracle (Siebel) IBM (Cognos)  Microstrategy  Cambridge Semantics   IBM (Coremetrics)  GoodData Jedox AG  Lyzasoftt   EdgeSpring Yellowfin   Entrinsik AT Internet   PivotLink  Optify Jaspersoft   SAS Tibco  KarmaSphere   Alteryx  Panorama SpagoBI  Logi Info   Neustar  Prognoz  1010data  Salient  Actuate  InetSoft  Board Intl Arcplan   Altosoft  Information Builders  Dimensional Insight  JackBe  Cloud9Analytis  Advizor Solutions  Agile-1  Bitam  eQ Technologic  Targit  AgilOne  BrightFunnel GenericSpecific
  4. 4. EVERYONE IS MEASURING EVERYTHING
  5. 5. @randschulman What is Big Data and How can you Use it? A cluster of existing technologies, combined in an innovative manner.
  6. 6. Takeaways from 250k 3/13 w Incisive Media Survey @randschulman Everybody is measuring everything - few have good common understanding of Words 70% Don’t know what Real Time Means 82% Say they have “Multi Channel” but definitions very One Third On/Off line; One Third Enterprise Silos; One Third Digital only (SEO, PPC, Display, etc.) Total transformation of digital marketing with Impact of Google UA, GA, Tags, Attribution and Predictive layers Expertise more in demand than ever Look for more predictive and self-learning apps
  7. 7. Data Sources •POS •Desktop •Social •Mobile •Ad network •CRM •Call Center •Email •ERP •Inventory •APP •Augmented Reality Vendor • Predict(ive) • Display • Analyze • Load • Transform • Extract Practitioner • Insight • Action Big Data: Common Characteristics
  8. 8. @randschulman Impact of Big Data – Remember the New 4 Ps Marketing becomes more central to organizational success
  9. 9. @randschulman #1 People More Important Than Ever New Roles – CDO, CIO, CCO, C Mobile Officer – Blend of Acquire/Convert/Retain Skills – More like Game Skills do not exist today (Content Engineer) – Universities do a poor job
  10. 10. @randschulman #2 Process - Customers Running as Fast as They Can – no one rule today. • Breakdown of Organizational Silos as new roles emerge • Where does budget sit? • Who services whom? • What are the organizational KPIs?
  11. 11. @randschulman #3 Purpose What are your objectives? Clearly Define them Start with a Small Project!
  12. 12. @randschulman #1 Platform - No One stands Out Differentiation is a challenge for vendors
  13. 13. Thank You rschulman@efective.com

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