Your SlideShare is downloading. ×
0
Sempo big data & the new 4 ps
Sempo big data & the new 4 ps
Sempo big data & the new 4 ps
Sempo big data & the new 4 ps
Sempo big data & the new 4 ps
Sempo big data & the new 4 ps
Sempo big data & the new 4 ps
Sempo big data & the new 4 ps
Sempo big data & the new 4 ps
Sempo big data & the new 4 ps
Sempo big data & the new 4 ps
Sempo big data & the new 4 ps
Sempo big data & the new 4 ps
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Sempo big data & the new 4 ps

356

Published on

My SEMPO LA Keynote at Omnicom Media Group/Chiat Day about the new 4ps and Big Data.

My SEMPO LA Keynote at Omnicom Media Group/Chiat Day about the new 4ps and Big Data.

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
356
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. BIG DATA = BIG CHALLENGE
  • 2. Business Intelligence Mobile Analytics Big Data Analytics Specialized Analytics Automation BI Applicatio n Modeling / Creation Digital Analytics / Web Analytics Social Analytics BI Data Visualization  Actuate  1010data  Adobe (Insight)  Advizor Solutions  Agile-1  Aha!  Alteryx  Adobe (Omniture)  Altosoft  Anametrix Arcplan   Birst  Bitam  Board Intl  Cambridge Semantics  Cloud9Analytis  CYFE  Dimensional Insight Domo  EdgeSpring  Entrinsik  eQ Technologic Flurry   GoodData  Google IBM (Cognos)   IBM (Coremetrics)  iJento  InetSoft  Information Builders  JackBe Jaspersoft  Jedox AG  KarmaSphere  KISS Metrics  Mixpannel   Klipfolio  Kontagent Logi Info  Lyzasoftt  Metricly  Microstrategy  Moz   Neolane  Neustar  Optify  Oracle (Siebel)  OrigamiLogic  Panorama  Pentaho  PivotLink  Prognoz  Promojam  Qliktech  Roambi  Salient  SAP / Business Objects SpagoBI   Sweetspot  Tableau  Targit Tibco  Toovio ubervu  Webtrends  Yellowfin  OneStat  AT Internet  Comscore (Digital Analytix)   Eloqua  Marketo  Hubspot Responsys  Radian6  Viralheat  Sysomos   Adobe (Social)  SAS  Microsoft  ExactTarget The Landscape: Analytics Gravitation  BrightFunnel  AgilOne
  • 3. The Landscape: Focus On Marketing OneStat  Moz  Comscore (Digital Analytix)   Google  Aha! Webtrends   Adobe (Omniture)  Promojam  Adobe (Social) ubervu  Sysomos  Radian6  Viralheat  Toovio   iJento  Adobe (Insight)  Roambi  CYFE Metricly   Tableau  Kontagent Flurry  Mixpannel  KISS Metrics   Klipfolio  Domo  Qliktech  OrigamiLogic  Pentaho  Birst  Anametrix  Microsoft  Marketo Responsys   ExactTarget  Hubspot  Eloqua  Neolane  Sweetspot  SAP / Business Objects  Oracle (Siebel) IBM (Cognos)  Microstrategy  Cambridge Semantics   IBM (Coremetrics)  GoodData Jedox AG  Lyzasoftt   EdgeSpring Yellowfin   Entrinsik AT Internet   PivotLink  Optify Jaspersoft   SAS Tibco  KarmaSphere   Alteryx  Panorama SpagoBI  Logi Info   Neustar  Prognoz  1010data  Salient  Actuate  InetSoft  Board Intl Arcplan   Altosoft  Information Builders  Dimensional Insight  JackBe  Cloud9Analytis  Advizor Solutions  Agile-1  Bitam  eQ Technologic  Targit  AgilOne  BrightFunnel GenericSpecific
  • 4. EVERYONE IS MEASURING EVERYTHING
  • 5. @randschulman What is Big Data and How can you Use it? A cluster of existing technologies, combined in an innovative manner.
  • 6. Takeaways from 250k 3/13 w Incisive Media Survey @randschulman Everybody is measuring everything - few have good common understanding of Words 70% Don’t know what Real Time Means 82% Say they have “Multi Channel” but definitions very One Third On/Off line; One Third Enterprise Silos; One Third Digital only (SEO, PPC, Display, etc.) Total transformation of digital marketing with Impact of Google UA, GA, Tags, Attribution and Predictive layers Expertise more in demand than ever Look for more predictive and self-learning apps
  • 7. Data Sources •POS •Desktop •Social •Mobile •Ad network •CRM •Call Center •Email •ERP •Inventory •APP •Augmented Reality Vendor • Predict(ive) • Display • Analyze • Load • Transform • Extract Practitioner • Insight • Action Big Data: Common Characteristics
  • 8. @randschulman Impact of Big Data – Remember the New 4 Ps Marketing becomes more central to organizational success
  • 9. @randschulman #1 People More Important Than Ever New Roles – CDO, CIO, CCO, C Mobile Officer – Blend of Acquire/Convert/Retain Skills – More like Game Skills do not exist today (Content Engineer) – Universities do a poor job
  • 10. @randschulman #2 Process - Customers Running as Fast as They Can – no one rule today. • Breakdown of Organizational Silos as new roles emerge • Where does budget sit? • Who services whom? • What are the organizational KPIs?
  • 11. @randschulman #3 Purpose What are your objectives? Clearly Define them Start with a Small Project!
  • 12. @randschulman #1 Platform - No One stands Out Differentiation is a challenge for vendors
  • 13. Thank You rschulman@efective.com

×