crowd generated media

Digg Ecosystem
• Why should the crowd care? How do you get
people to interact w/ your site?
• Creating incentives for users on every level
• Why should people submit content? (slashdot,
del.icio.us)
• Why do people Digg? (empower individuals /
adding to the total increases views / sharing)
• Content -> Diggs -> Quality -> Word of Mouth ->
More Traffic -> 3rd Party Site Traffic -> Smart
Digg Buttons

Enhancing Digg
• How people use Digg today, what do they want
to see tomorrow?
• 900,000+ Users - Building community tools to
manage discussion / Room to breath
• Reward system for community-accepted
‘topic level’ activities
• Fact checking / system to dispute and review
inaccurate information. Community, not paid
employees (won’t scale)
• Swarming the story w/ additional information
(links, pictures, videos)
• Location-based opinions (visual diggs / heat
map)

Enhancing Digg
• Friend recommendations
(Digg #3,000 - Who is #2,999?)
• Friend vs Tailgate (someone you know or part
of your filter?)
• Location based introductions
• Connections based on more than one data
point (Diggs, Buries, Comments, Word
strength, Social connections)
• Not just friends, but stories (upcoming)
• Analyze and understand your data

Flash Visualizations
• Flash Toolkit
• Latest tools, BigSpy, Stack update
• Future apps

Playing Well
• Digg API - Extracting your site data
(Working w/sites to visualize their data)
• Export your attention data
• Export friend networks
• openID
• Del.icio.us, Reddit, Newsvine, Facebook

Quick Stats
• 900,000+ Registered users
• 50,000,000+ Diggs
• 155,000,000+ Pages in January
• 200,000+ Sites w/Digg buttons
(New York Times, Marketwatch, YouTube,
CNET)