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Bradley Horowitz of Yahoo at FOWA 2007

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    Bradley Horowitz of Yahoo at FOWA 2007 Bradley Horowitz of Yahoo at FOWA 2007 Presentation Transcript

    • “User” Rehab: A story of redemption Bradley Horowitz bradleyh@yahoo-inc.com VP Advanced Development Division Yahoo!, Inc. Q1 2007
    • 2 User - Wiktionary Defn.
    • 3 Turning “users” into People… 1 creators 10 synthesizers 100 consumers 2 creators 4 synthesizers 8 consumers Moving beyond “users”…
    • 4 Web 2.0 Community Dynamics 100% creators 100% synthesizers 100% consumers
    • 5 Happenstance artistes… Anyone with a ________ is now a ________ keyboard camera iPod browser author photographer deejay publisher
    • 6 Where is this leading?
    • 7 Turning “users” into Editors Interestingness… • Based on implicit, organic measures • Retroactive • Less susceptible to “gaming” or agendas • Works!
    • 8 Turning “users” into Taggers Another form is "throw- ups" which are normally quickly done pieces featuring very simple pieces using few colors, sacrificing aesthetics for speed. - wikipedia
    • 9 Tagging People Organized Content Content is tagged, described, organized, discovered, etc. not by “editors” but by the “users” themselves.
    • 10 A Digression: Computer Vision is hard
    • 11 FOWALONDON07 Phone can provide context - time - place (GPS, CPT) - identity - copresence (Bluetooth) - crowd effects - ancillary database @yahoo.com?
    • 12 Emergent knowledge
    • 13 Mental maps: TagMaps
    • 14 Jaguar Clusters
    • 15 Love Clusters
    • 16 Lotsa tags! • Low barriers to participation • Messy / easy at data entry time… but lots of data helps to make sense of it later
    • 17 Turning “users” into neighbors
    • 18 Publisher’s reln. to her audience 211.43.201.11 - - [25/Jan/2007:04:00:42 -0800] "GET /blog/?feed=rss HTTP/1.0" 200 4865 "-" "openmaru feed aggregator 0.1" 222.231.15.180 - - [25/Jan/2007:04:01:21 -0800] "GET /blog/?feed=rss HTTP/1.0" 200 4865 "-" "HanRSS/1.0 (http://www.hanrss.com; 1 subscriber)" 64.4.8.131 - - [25/Jan/2007:04:03:23 -0800] "GET /blog/ HTTP/1.0" 200 56366 "-" "msnbot/1.0 (+http://search.msn.com/msnbot.htm)" 207.126.230.225 - - [25/Jan/2007:04:03:30 -0800] "GET /favicon.ico HTTP/1.1" 304 - "http://dial.sbc.yahoo.com/p/d.html" "Mozilla/5.0 (Windows; U; Windows NT 5.1; en-US; rv:1.8.1.1) Gecko/20061204 Firefox/2.0.0.1" 72.237.73.67 - - [25/Jan/2007:04:03:36 -0800] "GET /blog/?cat=10 HTTP/1.1" 200 16415 "-" "Mozilla/5.0" 72.237.73.67 - - [25/Jan/2007:04:03:38 -0800] "GET /blog/?p=10 HTTP/1.1" 200 13794 "-" "Mozilla/5.0" 207.126.230.225 - - [25/Jan/2007:04:03:47 -0800] "GET /favicon.ico?.yslowt=1169726627372 HTTP/1.1" 200 1406 "-" "Mozilla/5.0 (Windows; U; Windows NT 5.1; en-US; rv:1.8.1.1) Gecko/20061204 Firefox/2.0.0.1" 24.138.234.251 - - [25/Jan/2007:04:03:55 -0800] "GET /blog/?feed=rss2&p=8 HTTP/1.0" 200 5128 "-" "Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1)" 193.49.124.107 - - [25/Jan/2007:04:04:27 -0800] "GET /robots.txt HTTP/1.1" 304 - "-" "NG/2.0" 212.134.155.210 - - [25/Jan/2007:04:04:40 -0800] "GET /blog/?feed=atom HTTP/1.0" 200 50697 "-" "AppleSyndication/54" 72.30.216.107 - - [25/Jan/2007:04:06:24 -0800] "GET /blog/?m=200602 HTTP/1.0" 200 18512 "-" "Mozilla/5.0 (compatible; Yahoo! Slurp; http://help.yahoo.com/help/us/ysearch/slurp)" 74.52.87.85 - - [25/Jan/2007:04:09:43 -0800] "GET /blog/?p=64 HTTP/1.1" 200 12273 "" "Mozilla/4.0 (compatible; MSIE 5.5; Windows 98; Win 9x 4.90)" 74. 69.180.26.237 - - [25/Jan/2007:04:10:34 -0800] "GET /favicon.ico HTTP/1.1" 304 - "http://my.yahoo.com/p/d.html" "Mozilla/5.0 (Windows; U; Windows NT 5.1; en-US; rv:1.8.1.1) Gecko/20061204 Firefox/2.0.0.1" 74.6.67.123 - - [25/Jan/2007:04:11:16 -0800] "GET /blog/?m=20060624 HTTP/1.0" 200 16536 "-" "Mozilla/5.0 (compatible; Yahoo! Slurp; http://help.yahoo.com/help/us/ysearch/slurp)" 66.150.96.118 - - [25/Jan/2007:04:13:28 -0800] "GET /blog/index.php?&feed=rss2 HTTP/1.1" 304 - "-" "FeedBurner/1.0 (http://www.FeedBurner.com)" 65.214.44.29 - - [25/Jan/2007:04:14:09 -0800] "GET /blog/?feed=rss2 HTTP/1.1" 200 50314 "-" "Bloglines/3.1 (http://www.bloglines.com; 6 subscribers)" 72.30.216.88 - - [25/Jan/2007:04:18:16 -0800] "GET /blog/?p=62 HTTP/1.0" 200 23205 "-" "Mozilla/5.0 (compatible; Yahoo! Slurp; http://help.yahoo.com/help/us/ysearch/slurp)" 70.87.56.46 - - [25/Jan/2007:04:18:21 -0800] "GET /blog/?p=24 HTTP/1.1" 200 8882 "" "Mozilla/4.0 (compatible; MSIE 5.5; Windows 98; Win 9x 4.90)" 61.17.229.126 - - [25/Jan/2007:04:19:08 -0800] "POST /blog/wp-trackback.php?p=24 HTTP/1.1" 200 94 "" "Mozilla/4.0 (compatible; MSIE 5.5; Windows 98; Win 9x 4.90)" 72.14.199.3 - - [25/Jan/2007:04:20:17 -0800] "GET /blog/?feed=rss HTTP/1.1" 200 4881 "-" "Feedfetcher-Google; (+http://www.google.com/feedfetcher.html)" 72.14.199.8 - - [25/Jan/2007:04:20:38 -0800] "GET /blog/?feed=atom HTTP/1.1" 200 50713 "-" "Feedfetcher-Google; (+http://www.google.com/feedfetcher.html)" 38.102.128.140 - - [25/Jan/2007:04:21:50 -0800] "GET /blog/?feed=rss2&p=5 HTTP/1.1" 200 6939 "-" "Mozilla/5.0 (X11; U; Linux i686; en-US; rv:1.2.1; Rojo 1.0; http://www.rojo.com/corporate/help/agg/; Aggregating on behalf of 1 subscriber(s) online at http://www.rojo.com/?feed-id=2587649) Gecko/20021130" 64.78.155.100 - - [25/Jan/2007:04:23:03 -0800] "GET /blog/?feed=rss2 HTTP/1.1" 200 50314 "-" "NewsGatorOnline/2.0 (http://www.newsgator.com; 4 subscribers)" 65.55.208.92 - - [25/Jan/2007:04:23:37 -0800] "GET /robots.txt HTTP/1.0" 200 50 "-" "msnbot/1.0 (+http://search.msn.com/msnbot.htm)" 65.55.208.92 - - [25/Jan/2007:04:23:38 -0800] "GET /blog/?cat=5 HTTP/1.0" 200 22429 "-" "msnbot/1.0 (+http://search.msn.com/msnbot.htm)" 72.237.73.67 - - [25/Jan/2007:04:23:50 -0800] "GET /blog/?p=5 HTTP/1.1" 200 110865 "-" "Mozilla/5.0" 69.180.26.237 - - [25/Jan/2007:04:25:50 -0800] "GET /favicon.ico HTTP/1.1" 304 - "http://my.yahoo.com/p/d.html" "Mozilla/5.0 (Windows; U; Windows NT 5.1; en-US; rv:1.8.1.1) Gecko/20061204 Firefox/2.0.0.1" 74.6.74.226 - - [25/Jan/2007:04:27:50 -0800] "GET /robots.txt HTTP/1.0" 200 50 "-" "Mozilla/5.0 (compatible; Yahoo! Slurp; http://help.yahoo.com/help/us/ysearch/slurp)" 74.6.73.231 - - [25/Jan/2007:04:27:51 -0800] "GET /blog/?feed=rss2&p=56 HTTP/1.0" 304 - "-" "Mozilla/5.0 (compatible; Yahoo! Slurp; http://help.yahoo.com/help/us/ysearch/slurp)" 64.4.8.131 - - [25/Jan/2007:04:28:12 -0800] "GET /blog/?cat=4 HTTP/1.0" 200 27144 "-" "msnbot/1.0 (+http://search.msn.com/msnbot.htm)" 64.4.8.131 - - [25/Jan/2007:04:28:25 -0800] "GET /blog/?cat=1 HTTP/1.0" 200 25546 "-" "msnbot/1.0 (+http://search.msn.com/msnbot.htm)" 64.4.8.131 - - [25/Jan/2007:04:28:37 -0800] "GET /blog/?cat=2 HTTP/1.0" 200 26949 "-" "msnbot/1.0 (+http://search.msn.com/msnbot.htm)" 200.87.117.58 - - [25/Jan/2007:04:28:55 -0800] "POST /blog/wp-comments-post.php HTTP/1.0" 302 0 "http://www.elatable.com/blog/?p=59" "Mozilla/4.0 (compatible; MSIE 5.5; Windows NT)" 64.34.176.164 - - [25/Jan/2007:04:29:22 -0800] "GET /blog/?feed=atom HTTP/1.1" 200 50713 "-" "Mozilla/5.0 (X11; U; Linux i686; en-US; rv:1.2.1; aggregator:Tailrank; http://tailrank.com/robot) Gecko/20021130" 66.150.96.118 - - [25/Jan/2007:04:29:44 -0800] "GET /blog/index.php?&feed=rss2 HTTP/1.1" 304 - "-" "FeedBurner/1.0 (http://www.FeedBurner.com)" 64.4.8.131 - - [25/Jan/2007:04:30:18 -0800] "GET /blog/?cat=7 HTTP/1.0" 200 16739 "-" "msnbot/1.0 (+http://search.msn.com/msnbot.htm)" 64.4.8.131 - - [25/Jan/2007:04:30:18 -0800] "GET /blog/?cat=8 HTTP/1.0" 200 16745 "-" "msnbot/1.0 (+http://search.msn.com/msnbot.htm)" 64.4.8.131 - - [25/Jan/2007:04:30:23 -0800] "GET /blog/?cat=20 HTTP/1.0" 200 17358 "-" "msnbot/1.0 (+http://search.msn.com/msnbot.htm)" 72.14.199.8 - - [25/Jan/2007:04:30:52 -0800] "GET /blog/?feed=rss2 HTTP/1.1" 200 50314 "-" "Feedfetcher-Google; (+http://www.google.com/feedfetcher.html)" 202.162.230.107 - - [25/Jan/2007:04:31:23 -0800] "GET /blog/?feed=rss HTTP/1.1" 200 4881 "-" "Java/1.5.0_05" Oh! I got a visit from 18.85.225.206 at 12:31 today!
    • 19 Publisher’s reln. to her audience
    • 20 Instant community
    • 21 Site owner owns the community
    • 22 MyBlogLog connects people where they are, all over the web Since I joined MyBlogLog last month, I have met some really incredible people whom I doubt I would have met otherwise. Reason No. 38 Why I’m Becoming A Huge “MyBlogLog” Fan http://abowlofstupid.com/arts-entertainment/reason-no-38-why-im-becoming-a-huge-mybloglog-fan http://www.problogger.net/archives/2007/01/23/problogger-mybloglog/ I’d not done anything to build my ‘community’ except happen to be a member - but now this site has 539 ‘members’!
    • 23 Turning the lights on…
    • 24 MyBlogLog integration Add this single line of javascript to a web page… • <script type="text/javascript" src="http://pub.mybloglog.com/comm2.php?mblID=2006111120453914&c_width=180&c_sn_ opt=y&c_rows=5&c_img_size=f&c_heading_text=Recent+Readers&c_color_heading_bg=00 5A94&c_color_heading=ffffff&c_color_link_bg=E3E3E3&c_color_link=005A94&c_color_bott om_bg=005A94"></script> < don’t blink! >
    • 25 Pipes: Rewire the Web
    • 26 Pushing HTML to the “users” Flickr New York Times <HTML><HEAD>… </BODY></HTML> <HTML><HEAD>… </BODY></HTML>
    • 27 Mashup’s for the masses: RSS! Flickr New York Times <RSS version=“2.0”> </RSS>
    • 28 A real-world task Find an apartment for rent walking distance from a daycare center…
    • 29 Give the “users” (crack) Pipes!
    • 30 Apartments Near Something
    • 31 Sampling v. Synthesizing In music, sampling is the act of taking a portion, or sample, of one sound recording and reusing it as an instrument or element of a new recording.
    • 32 Web 2.0 Community Dynamics 100% creators 100% synthesizers 100% consumers
    • 33 Thank You! Bradley Horowitz VP of ADD Yahoo, Inc. bradleyh@yahoo-inc.com
    • 34 200490966 3EiGUH7F37 unlimited minutes within 24 hours from first log-in 31-12-2008