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Presentation for Business Writing using fake company Taco Loco Delivery, proposing deal with The Coca-Cola Company

Presentation for Business Writing using fake company Taco Loco Delivery, proposing deal with The Coca-Cola Company

Published in: Business, Health & Medicine

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  • 1. Taco Loco Delivery Coca-Cola Company Business Venture
  • 2. Proposal• Taco Loco Delivery is considering a possible partnership with The Coca-Cola Company to provide its drinks to customers. As of now, Taco Loco sells canned drinks from various companies including The Coca-Cola Company, PepsiCo. and others, but would like to enter an exclusive partnership with The Coca-Cola Company and also provide fountain drink services.
  • 3. About Taco Loco Delivery• Started in 2010 by Eric Linares• Mexican Restaurant delivery• Open 24 hours• Full all day menu• Customizable menu• Three locations, Gaithersburg, Hagerstown, Germantown
  • 4. Weaknesses & ThreatsWeaknesses • Only three locations • 5-mile delivery radius • New, unknown Threats • Big name competitors such as Taco Bell • Economy means less customers
  • 5. Strengths & OpportunitiesStrengths • Open all day and night • Quick delivery on all orders • Offers carry-outOpportunities • Summertime and seasonal promotions • Expand to new locations • Create deals with new business partners
  • 6. About the Coca-Cola CompanyThe Coca-Cola Company is a beverage retailer,marketer, and manufacturer. Coca-Cola is currentlyavailable in over 200 countries, with over 500brands
  • 7. More on the coca-cola company• Started in 1886 by pharmacist John Pemberton• Started in Atlanta, Georgia• Had only one brand for 70 years• Between 1940 and 1966 acquired Fanta, Sprite, TAB, and Fresca
  • 8. Coca-cola misstepsChanged original formula and the public respondwell, led to the company changing back andrelabeling the product Coca-Cola Classic.This was called the biggest marketing blunder ever.
  • 9. notable• First soft-drink consumed in space (1985)• Has more than 500 brands• Sponsors the NBA, NASCAR, NCAA, Apple iTunes, American Idol, BET Network, and the Olympic Games
  • 10. Stock history for coca-cola• Went public in the New York Stock Exchange in 1919• Common stock started at $40 per share• Stocks have consecutively increased for over 50 years
  • 11. Why coca-cola?• Coca-Cola is committed to local markets and what people of different cultural backgrounds enjoy drinking• Coca-Cola continues to be the leading drink corporation for the past 50 years• Competitors of Taco Loco Delivery have contracts with Pepsi, a major Coca-Cola alternative
  • 12. Complaints and concerns• Coca-Cola has been scrutinized for using high fructose corn syrup in its products• High fructose corn syrup has been accused for being the cause of the obesity and type 2 diabetes epidemics• In spite of these allegations, high fructose corn syrup has been proven to be safe, and is used in most soft-drink
  • 13. Potential risks to Taco loco delivery• Exclusive contract with Coca-Cola may mean certain customers will not get a different drink that they might prefer• A contract deal may be expensive
  • 14. Potential benefits to taco loco and coca-cola• More customers• Taco Loco will gain credibility• More advertising for both businesses• Be more able to compete with competitors
  • 15. conclusion• A deal with The Coca-Cola Company would benefit both companies. Both Taco Loco Delivery and The Coca-Cola Company would see a rise in sales due. Both businesses would have more advertisement to attract more customers. Taco Loco would have a great new consistent supplier for long term, and Coca-Cola would have a consistent client, that would also increase their orders should Taco Loco decide to expand in the future.
  • 16. Citations• "Coca-Cola Heritage Timeline." The Coca-Cola Company. N.p., 2011. Web. 9 Jun 2012. http://heritage.coca-cola.com/.• "Dividend Chart: KO." Buy Upside. N.p., 2012. Web. 10 Jun 2012. <http://buyupside.com/dividendcharts/dividendchartdisplay.php?symbol= KO&interval=allyears>.• "HFCS Facts." Sweet Surprise. N.p., n.d. Web. 10 Jun 2012. <http://sweetsurprise.com/hfcs-quick-facts?gclid=CM28u4fBxLACFUUb6 wodhlPjXg>.• "Single food ingredient the cause of obesity? New study has industry up in arms." Food Navigator-USA. N.p., 26 April 2004. Web. 10 Jun 2012. <http://sweetsurprise.com/hfcs-quick-facts?gclid=CM28u4fBxLACFUUb6 wodhlPjXg>.• "Stock Information - Stock History." The Coca-Cola Company. N.p., 2011. Web. 10 Jun 2012. <http://www.thecoca-colacompany.com/investors/stockhistory .html>.• "Yahoo! Finance." Yahoo!. N.p., 2012. Web. 9 Jun 2012. <http://finance.yahoo.com/q?s=^dji>.
  • 17. Image citations• http://images1.wikia.nocookie.net/__cb20120404235437/ disney/images/e/e3/The_Coca-Cola_Company.jpg• http://www.marketing- advantedge.com/Portals/139046/images/coke.jpg• http://2.bp.blogspot.com/- 4CPGCnRTviQ/Trhcc9cgJwI/AAAAAAAAAD0/XdIJtW3B oEw/s200/Open-24-hours-for-web.jpg• http://www.thecoca- colacompany.com/heritage/img/sponsorships.jpg• http://www.lookpictures.net/photos/registered_photos/173 5-coca-cola-classic-wallpaper.jpg