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TelNet

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Advertising Campaign for Mobile Service Provider, by Rahul Krishnan.

Advertising Campaign for Mobile Service Provider, by Rahul Krishnan.

Published in: Business, Technology
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  • 1. 2 Marketing Executive RahulR Krishnan Bringing advanced technological edge in telecommunication services
  • 2. Mission “We will bre ak all So und-barrie rs and be Quicke r to m ake sure that o ur Custo m e rs co m m unicate be tte r than anyo ne and stay satisfie d with pride .” 3
  • 3. Marketing Problems • High promotional expenses • Competition • Market Penetration • Strong positioning of other major brands • Obscurity to cease market share from existing players • Reluctance of customers to change from their existing brands • High distribution cost 4
  • 4. Key ConsumerInsights  Immediate connection  Quick fault redressal  Quality in service  Price according to quality  Cut in call charges  Customer care centres  Quick access to internet facility  More Custom Offers 5
  • 5. 6
  • 6. Segmentation  Nature of Customer Individual ○ Age Senior Citizen Students Youth ○ Gender Groups ○ Family ○ Couples Corporate 7
  • 7. Targeting  Up market professionals  Low income mass category  Youth  Students  Women and senior citizens  Family  Couples 8
  • 8. Positioning  TelNet helps customers to enjoy more affluent communication, anytime, anywhere with highest speed coupled with clarity. Always reliable, always quick, always delivering quality services just the way people expect… 9
  • 9. Competition (Intense) 10
  • 10. 11
  • 11. Call Management  Call Conference  Call Diversion  Call Hold  Call Waiting  Caller Line Identification  Missed Call Alert  Voice Mail  Call Barring 12
  • 12. Services  DialTones  Entertainment  Astrology  Sports  Movie Tickets  Games  Chat  General 13
  • 13. Balance Exchange  Transfer Balance amount to another TelNetter  Type *166*<TelNet Number>*<amount>#  Eg: *166*9192873693*250#  Minimum Balance to transfer 50Rs 14
  • 14. Free Plan Change  Change from Prepaid to Postpaid for free  Change from postpaid to prepaid for free  Post Paid to Prepaid Credit Value > 1500 Rs 15
  • 15. OtherCustomerBenefits  Instant Balance Enquiry  24Hr recharge Facility  Multimedia messaging service (MMS)  GPRS  SMS based Information Service  Hello Tunes & Ring Tones  Gifting of Ring Tones & Dial Tones 16
  • 16. Sales Promotion  Providing services which were not offered so far SMS & Call Barring Balance Exchange Reminders Unlimited Credits InfoText  Effective Ad Campaigns 17
  • 17. Sony Ericsson TelNetter  Get a TelNet prepaid connection for free with every Sony Ericsson cell phones  Offer valid till June 5 2009  TelNet General 18
  • 18. SMS & Call Barring  Block SMS and Calls from particular numbers  Type *177*<number>#  Eg: *177*9747207694#  Unlock *176*<number># 19
  • 19. World SMS @1 Rs  94 Rs Easy Recharge  Local, National and International SMS at just 1 Rs  Other SMS packages will be void 20
  • 20. 200 Mins Free  First 400 minutes free for all prepaid connections to all TelNetters  First 200 minutes free for all prepaid connections to all other mobiles  Local only 21
  • 21. Daily 6 Hours Free  Daily 6 Hours free for all prepaid connections to all TelNetters  76 Rs Easy Recharge  30 days validity 22
  • 22. Communication Strategies  Conducting Promotional Campaigns at Shopping Malls, Supermarkets, Mobile Stores Colleges and Other Institutions and Areas.  Sending Ads along with Newspapers to 25% of subscribers in each area.  Creating TelNet communities in Orkut, Facebook, Hi5 and Wayne.  Hoardings and Banners.  Television and Print Media.  Rosebowl as channel partner 23
  • 23. Technology  WiMax  3G  EDGE  WAP  GPRS  MMS  SMS 24
  • 24. Pre Paid Plans  TelNet YOUTH  TelNet Student  TelNet Citizen  TelNet PINK  TelNet TEXTER  TelNett General 25
  • 25. Post Paid Plans  TelNet Corporate BETA  TelNet DUET  TelNet FAMILY  TelNet Citizen BETA 26
  • 26. TelNet YOUTH- prepaid  Full Talk Time on all recharges  Free Night Calls 12 AM to 6 AM TelNet to TelNet  99 Rs Package  Tariff TelNet to TelNet – 35 paise TelNet to Other – 50 paise STD – 1.25 Rs 400 SMS - Local & National 27
  • 27. TelNet STUDENT - prepaid  Full Talk Time on all recharges  6 Am to 6 PM free calls to 10 TelNetters  50 Rs package  200 Minutes free to any local mobile every month  Tariff TelNet to TelNet – 30 paise TelNet to Other – 50 paise STD – 1.25 Rs 1000 SMS - Local & National 28
  • 28. TelNet Citizen - prepaid  Age above 65  Zero balance calls up to 300 mins for all local mobile calls  Free news updates  Reminder – 5 Rs each  150 Rs Package  Tariff TelNet to TelNet – 35 paise TelNet to Other – 50 paise STD – 1.25 Rs 400 SMS - Local & National 29
  • 29. TelNet PINK- prepaid  SMS and Call Barring  InfoText  Location information  Zero Balance calls  Up to 400 minutes ○ Credit Limit > 1000  PINK to PINK unlimited  22 Rs Easy Recharge  89 Rs Package  Tariff  TelNet to TelNet – 30 paise  TelNet to Other – 50 paise  STD – 1.25 Rs  1000 SMS - Local & National 30
  • 30. TelNet TEXTER- prepaid  119 Rs Package  1000 SMS per day (L & N) 12 Rs Easy Recharge If SMS > 1000 on any day ○ 2000 SMS per day till next validity expiry  Tariff TelNet to TelNet – 40 paise TelNet to Other – 50 paise STD – 1.25 Rs 31
  • 31. TelNet General  100 Rupees Package  Tariff TelNet to TelNet – 90 paise TelNet to Other – 1 Rupee STD – 2 Rs SMS – .10 paise 32
  • 32. TelNet Corporate BETA - postpaid  Unlimited Credit value  Free Missed Call Alerts  No Service Calls or Messages  Caller Line Identification  Call Waiting  Reminder – 5 Rs each  Monthly Rental  499 Rupees  Tariff  TelNet to TelNet – 20 paise  TelNet to Other – 30 paise  STD – 1.10 Rs  SMS – 1 Rupee 33
  • 33. TelNet DUET - Postpaid  399 Rs package  Dual Sim  Lover to Lover Unlimited Calls (Local)  Lover to Lover Unlimited SMS (Local)  Tariff TelNet to TelNet – 40 paise TelNet to Other – 60 paise STD – 1.30 Rs SMS – 25 Paise 34
  • 34. TelNet FAMILY - Postpaid  999 Rupees Package  4 Sim  Unlimited Calls and SMS in Circle (local)  Tariff TelNet to TelNet – 30 paise TelNet to Other – 50 paise STD – 1.30 Rs SMS – 25 Paise 35
  • 35. Telnet CITIZEN BETA - Postpaid  Age above 65  Zero balance calls up to 300 mins for all local mobile calls  Free news updates  Reminder – 5 Rs each  299 Rs Package  Tariff TelNet to TelNet – 20 paise TelNet to Other – 45 paise STD – 1.10 Rs 500 SMS - Local & National 36
  • 36. 37
  • 37. TelNet Brand Ambassadors 38
  • 38. Print Releases 39
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