2
Marketing Executive
RahulR Krishnan
Bringing advanced technological edge in telecommunication
services
Mission
“We will bre ak all So und-barrie rs and be
Quicke r to m ake sure that o ur
Custo m e rs co m m unicate be tte r ...
Marketing Problems
• High promotional expenses
• Competition
• Market Penetration
• Strong positioning of other major bran...
Key ConsumerInsights
 Immediate connection
 Quick fault redressal
 Quality in service
 Price according to quality
 Cu...
6
Segmentation
 Nature of Customer
Individual
○ Age
Senior Citizen
Students
Youth
○ Gender
Groups
○ Family
○ Couples
...
Targeting
 Up market professionals
 Low income mass category
 Youth
 Students
 Women and senior citizens
 Family
 C...
Positioning
 TelNet helps customers to enjoy more
affluent communication, anytime,
anywhere with highest speed coupled
wi...
Competition (Intense)
10
11
Call Management
 Call Conference
 Call Diversion
 Call Hold
 Call Waiting
 Caller Line Identification
 Missed Call A...
Services
 DialTones
 Entertainment
 Astrology
 Sports
 Movie Tickets
 Games
 Chat
 General
13
Balance Exchange
 Transfer Balance amount to another
TelNetter
 Type *166*<TelNet
Number>*<amount>#
 Eg: *166*919287369...
Free Plan Change
 Change from Prepaid to Postpaid for
free
 Change from postpaid to prepaid for free
 Post Paid to Prep...
OtherCustomerBenefits
 Instant Balance Enquiry
 24Hr recharge Facility
 Multimedia messaging service (MMS)
 GPRS
 SMS...
Sales Promotion
 Providing services which were not
offered so far
SMS & Call Barring
Balance Exchange
Reminders
Unlim...
Sony Ericsson TelNetter
 Get a TelNet prepaid connection for free
with every Sony Ericsson cell phones
 Offer valid till...
SMS & Call Barring
 Block SMS and Calls from particular
numbers
 Type *177*<number>#
 Eg: *177*9747207694#
 Unlock
*1...
World SMS @1 Rs
 94 Rs Easy Recharge
 Local, National and International SMS at
just 1 Rs
 Other SMS packages will be vo...
200 Mins Free
 First 400 minutes free for all prepaid
connections to all TelNetters
 First 200 minutes free for all prep...
Daily 6 Hours Free
 Daily 6 Hours free for all prepaid
connections to all TelNetters
 76 Rs Easy Recharge
 30 days vali...
Communication Strategies
 Conducting Promotional Campaigns at Shopping Malls,
Supermarkets, Mobile Stores Colleges and Ot...
Technology
 WiMax
 3G
 EDGE
 WAP
 GPRS
 MMS
 SMS
24
Pre Paid Plans
 TelNet YOUTH
 TelNet Student
 TelNet Citizen
 TelNet PINK
 TelNet TEXTER
 TelNett General
25
Post Paid Plans
 TelNet Corporate BETA
 TelNet DUET
 TelNet FAMILY
 TelNet Citizen BETA
26
TelNet YOUTH- prepaid
 Full Talk Time on all recharges
 Free Night Calls
12 AM to 6 AM
TelNet to TelNet
 99 Rs Packag...
TelNet STUDENT - prepaid
 Full Talk Time on all recharges
 6 Am to 6 PM free calls to 10 TelNetters
 50 Rs package
 20...
TelNet Citizen - prepaid
 Age above 65
 Zero balance calls up to 300 mins for all
local mobile calls
 Free news updates...
TelNet PINK- prepaid
 SMS and Call Barring
 InfoText
 Location information
 Zero Balance calls
 Up to 400 minutes
○ C...
TelNet TEXTER- prepaid
 119 Rs Package
 1000 SMS per day (L & N)
12 Rs Easy Recharge
If SMS > 1000 on any day
○ 2000 S...
TelNet General
 100 Rupees Package
 Tariff
TelNet to TelNet – 90 paise
TelNet to Other – 1 Rupee
STD – 2 Rs
SMS – .1...
TelNet Corporate BETA -
postpaid
 Unlimited Credit value
 Free Missed Call Alerts
 No Service Calls or Messages
 Calle...
TelNet DUET - Postpaid
 399 Rs package
 Dual Sim
 Lover to Lover Unlimited Calls (Local)
 Lover to Lover Unlimited SMS...
TelNet FAMILY - Postpaid
 999 Rupees Package
 4 Sim
 Unlimited Calls and SMS in Circle (local)
 Tariff
TelNet to TelN...
Telnet CITIZEN BETA -
Postpaid
 Age above 65
 Zero balance calls up to 300 mins for all
local mobile calls
 Free news u...
37
TelNet Brand Ambassadors
38
Print Releases
39
40
41
42
43
44
45
46
47
48
49
50
51
TelNet
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TelNet

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Advertising Campaign for Mobile Service Provider, by Rahul Krishnan.

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TelNet

  1. 1. 2 Marketing Executive RahulR Krishnan Bringing advanced technological edge in telecommunication services
  2. 2. Mission “We will bre ak all So und-barrie rs and be Quicke r to m ake sure that o ur Custo m e rs co m m unicate be tte r than anyo ne and stay satisfie d with pride .” 3
  3. 3. Marketing Problems • High promotional expenses • Competition • Market Penetration • Strong positioning of other major brands • Obscurity to cease market share from existing players • Reluctance of customers to change from their existing brands • High distribution cost 4
  4. 4. Key ConsumerInsights  Immediate connection  Quick fault redressal  Quality in service  Price according to quality  Cut in call charges  Customer care centres  Quick access to internet facility  More Custom Offers 5
  5. 5. 6
  6. 6. Segmentation  Nature of Customer Individual ○ Age Senior Citizen Students Youth ○ Gender Groups ○ Family ○ Couples Corporate 7
  7. 7. Targeting  Up market professionals  Low income mass category  Youth  Students  Women and senior citizens  Family  Couples 8
  8. 8. Positioning  TelNet helps customers to enjoy more affluent communication, anytime, anywhere with highest speed coupled with clarity. Always reliable, always quick, always delivering quality services just the way people expect… 9
  9. 9. Competition (Intense) 10
  10. 10. 11
  11. 11. Call Management  Call Conference  Call Diversion  Call Hold  Call Waiting  Caller Line Identification  Missed Call Alert  Voice Mail  Call Barring 12
  12. 12. Services  DialTones  Entertainment  Astrology  Sports  Movie Tickets  Games  Chat  General 13
  13. 13. Balance Exchange  Transfer Balance amount to another TelNetter  Type *166*<TelNet Number>*<amount>#  Eg: *166*9192873693*250#  Minimum Balance to transfer 50Rs 14
  14. 14. Free Plan Change  Change from Prepaid to Postpaid for free  Change from postpaid to prepaid for free  Post Paid to Prepaid Credit Value > 1500 Rs 15
  15. 15. OtherCustomerBenefits  Instant Balance Enquiry  24Hr recharge Facility  Multimedia messaging service (MMS)  GPRS  SMS based Information Service  Hello Tunes & Ring Tones  Gifting of Ring Tones & Dial Tones 16
  16. 16. Sales Promotion  Providing services which were not offered so far SMS & Call Barring Balance Exchange Reminders Unlimited Credits InfoText  Effective Ad Campaigns 17
  17. 17. Sony Ericsson TelNetter  Get a TelNet prepaid connection for free with every Sony Ericsson cell phones  Offer valid till June 5 2009  TelNet General 18
  18. 18. SMS & Call Barring  Block SMS and Calls from particular numbers  Type *177*<number>#  Eg: *177*9747207694#  Unlock *176*<number># 19
  19. 19. World SMS @1 Rs  94 Rs Easy Recharge  Local, National and International SMS at just 1 Rs  Other SMS packages will be void 20
  20. 20. 200 Mins Free  First 400 minutes free for all prepaid connections to all TelNetters  First 200 minutes free for all prepaid connections to all other mobiles  Local only 21
  21. 21. Daily 6 Hours Free  Daily 6 Hours free for all prepaid connections to all TelNetters  76 Rs Easy Recharge  30 days validity 22
  22. 22. Communication Strategies  Conducting Promotional Campaigns at Shopping Malls, Supermarkets, Mobile Stores Colleges and Other Institutions and Areas.  Sending Ads along with Newspapers to 25% of subscribers in each area.  Creating TelNet communities in Orkut, Facebook, Hi5 and Wayne.  Hoardings and Banners.  Television and Print Media.  Rosebowl as channel partner 23
  23. 23. Technology  WiMax  3G  EDGE  WAP  GPRS  MMS  SMS 24
  24. 24. Pre Paid Plans  TelNet YOUTH  TelNet Student  TelNet Citizen  TelNet PINK  TelNet TEXTER  TelNett General 25
  25. 25. Post Paid Plans  TelNet Corporate BETA  TelNet DUET  TelNet FAMILY  TelNet Citizen BETA 26
  26. 26. TelNet YOUTH- prepaid  Full Talk Time on all recharges  Free Night Calls 12 AM to 6 AM TelNet to TelNet  99 Rs Package  Tariff TelNet to TelNet – 35 paise TelNet to Other – 50 paise STD – 1.25 Rs 400 SMS - Local & National 27
  27. 27. TelNet STUDENT - prepaid  Full Talk Time on all recharges  6 Am to 6 PM free calls to 10 TelNetters  50 Rs package  200 Minutes free to any local mobile every month  Tariff TelNet to TelNet – 30 paise TelNet to Other – 50 paise STD – 1.25 Rs 1000 SMS - Local & National 28
  28. 28. TelNet Citizen - prepaid  Age above 65  Zero balance calls up to 300 mins for all local mobile calls  Free news updates  Reminder – 5 Rs each  150 Rs Package  Tariff TelNet to TelNet – 35 paise TelNet to Other – 50 paise STD – 1.25 Rs 400 SMS - Local & National 29
  29. 29. TelNet PINK- prepaid  SMS and Call Barring  InfoText  Location information  Zero Balance calls  Up to 400 minutes ○ Credit Limit > 1000  PINK to PINK unlimited  22 Rs Easy Recharge  89 Rs Package  Tariff  TelNet to TelNet – 30 paise  TelNet to Other – 50 paise  STD – 1.25 Rs  1000 SMS - Local & National 30
  30. 30. TelNet TEXTER- prepaid  119 Rs Package  1000 SMS per day (L & N) 12 Rs Easy Recharge If SMS > 1000 on any day ○ 2000 SMS per day till next validity expiry  Tariff TelNet to TelNet – 40 paise TelNet to Other – 50 paise STD – 1.25 Rs 31
  31. 31. TelNet General  100 Rupees Package  Tariff TelNet to TelNet – 90 paise TelNet to Other – 1 Rupee STD – 2 Rs SMS – .10 paise 32
  32. 32. TelNet Corporate BETA - postpaid  Unlimited Credit value  Free Missed Call Alerts  No Service Calls or Messages  Caller Line Identification  Call Waiting  Reminder – 5 Rs each  Monthly Rental  499 Rupees  Tariff  TelNet to TelNet – 20 paise  TelNet to Other – 30 paise  STD – 1.10 Rs  SMS – 1 Rupee 33
  33. 33. TelNet DUET - Postpaid  399 Rs package  Dual Sim  Lover to Lover Unlimited Calls (Local)  Lover to Lover Unlimited SMS (Local)  Tariff TelNet to TelNet – 40 paise TelNet to Other – 60 paise STD – 1.30 Rs SMS – 25 Paise 34
  34. 34. TelNet FAMILY - Postpaid  999 Rupees Package  4 Sim  Unlimited Calls and SMS in Circle (local)  Tariff TelNet to TelNet – 30 paise TelNet to Other – 50 paise STD – 1.30 Rs SMS – 25 Paise 35
  35. 35. Telnet CITIZEN BETA - Postpaid  Age above 65  Zero balance calls up to 300 mins for all local mobile calls  Free news updates  Reminder – 5 Rs each  299 Rs Package  Tariff TelNet to TelNet – 20 paise TelNet to Other – 45 paise STD – 1.10 Rs 500 SMS - Local & National 36
  36. 36. 37
  37. 37. TelNet Brand Ambassadors 38
  38. 38. Print Releases 39
  39. 39. 40
  40. 40. 41
  41. 41. 42
  42. 42. 43
  43. 43. 44
  44. 44. 45
  45. 45. 46
  46. 46. 47
  47. 47. 48
  48. 48. 49
  49. 49. 50
  50. 50. 51
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