Using Data to Make Targeted Connections on Twitter

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This is an introductory presentation on how to utilize data to make targeted connections on Twitter.

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Using Data to Make Targeted Connections on Twitter

  1. 1. Using data to makeconnectionson Twitter<br />linkedin.com/in/evansryan<br />@ryanevans<br />RandMediaGroup.com/blog<br />
  2. 2. Using data to makeconnectionson Twitter<br />Using data to maketargeted connectionson Twitter<br />linkedin.com/in/evansryan<br />@ryanevans<br />RandMediaGroup.com/blog<br />
  3. 3. signal<br />noise<br />linkedin.com/in/evansryan<br />@ryanevans<br />RandMediaGroup.com/blog<br />
  4. 4. What data do you have?<br />linkedin.com/in/evansryan<br />@ryanevans<br />RandMediaGroup.com/blog<br />
  5. 5. Where can you find that data? <br />Twitter<br />Twitter API<br />Twitter Tools<br />Free<br />Not Free<br />Really Not Free<br />linkedin.com/in/evansryan<br />@ryanevans<br />RandMediaGroup.com/blog<br />
  6. 6. What analysis can you do with that data?<br /># of followers / # following<br />notoriety<br /># of lists /# following<br />retweets / tweets<br />influence<br />retweets / followers<br />@replys / tweets<br />engagement<br />tweets / time<br />linkedin.com/in/evansryan<br />@ryanevans<br />RandMediaGroup.com/blog<br />
  7. 7. What can you do with that data?<br />linkedin.com/in/evansryan<br />@ryanevans<br />RandMediaGroup.com/blog<br />
  8. 8. Step 1. Pick a few people in your industry you follow.<br />dannysullivan<br />rustybrick<br />wiep<br />MertSahinoglu<br />WCVentures<br />you<br />mattcutts<br />leeodden<br />seomoz<br />aaronwall<br />dalka<br />rishil<br />linkedin.com/in/evansryan<br />@ryanevans<br />RandMediaGroup.com/blog<br />
  9. 9. Step 2. Find out who they follow<br />6,982 total<br />dannysullivan<br />rustybrick<br />wiep<br />MertSahinoglu<br />WCVentures<br />you<br />mattcutts<br />leeodden<br />seomoz<br />aaronwall<br />dalka<br />rishil<br />linkedin.com/in/evansryan<br />@ryanevans<br />RandMediaGroup.com/blog<br />
  10. 10. 195 people showed up > 5 times<br />Step 3. Sort their followers by your criteria<br />dannysullivan<br />rustybrick<br />wiep<br />MertSahinoglu<br />WCVentures<br />you<br />mattcutts<br />leeodden<br />seomoz<br />aaronwall<br />dalka<br />rishil<br />linkedin.com/in/evansryan<br />@ryanevans<br />RandMediaGroup.com/blog<br />
  11. 11. 195 people showed up > 5 times<br />Step 3. Sort their followers by your criteria<br />dannysullivan<br />rustybrick<br />wiep<br />MertSahinoglu<br />WCVentures<br /># followers / following<br />you<br />mattcutts<br />leeodden<br />seomoz<br />30 people <br />aaronwall<br />dalka<br />rishil<br />linkedin.com/in/evansryan<br />@ryanevans<br />RandMediaGroup.com/blog<br />
  12. 12. Step 4. Connect & interact with new group<br />dannysullivan<br />rustybrick<br />wiep<br />MertSahinoglu<br />WCVentures<br />you<br />mattcutts<br />leeodden<br />seomoz<br />aaronwall<br />30 people <br />dalka<br />rishil<br />linkedin.com/in/evansryan<br />@ryanevans<br />RandMediaGroup.com/blog<br />
  13. 13. Thank You!Ryan EvansRand Media GroupRandMediaGroup.com/blogTwitter: @ryanevansLinkedin: linkedin/in/evansryanr.evans@randmediagroup.com<br />linkedin.com/in/evansryan<br />@ryanevans<br />RandMediaGroup.com/blog<br />

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