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Technology and social media developments in events_Conference and Incentive Travel Magazine's Agency Forum 2013

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Observations on trends and developments in technology and social media in the events industry. …

Observations on trends and developments in technology and social media in the events industry.

Sample feedback from event professionals' on technology and social media developments in the events industry.

Information sources used by event professionals to track developments in technology and social media.

Published in: Business, Technology

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  • Several workshops on Technology and Social Media in Events were held at the Conference & Incentive Travel Magazine’s Agency Forum in August 2013.Each workshop began by soliciting the audience’s opinions on key questions - Slides 2-4 (results are shown in brackets) and collating their feedback to questions shown on Slides 5-6, the answers are shown on Slides 17-26 and 27-36
  • Most new technology and social media trends, tools and services in the Events Industry can perhaps be best positioned under the following five key practical areas of innovation – the 6th bucket covers everything else.
  • On the following From Facebook, Twitter and LinkedIn, Bloodhound and Twoppy make it free in some cases and easy for meetings of all sizes to take advantage of the benefits of general and event specific appsThe rise of ‘smart’ (Internet-connected) and mobile devicessupporting on-demand downloads, real-time communications features, and options to create or share media. With over 1.2 billion sales of smartphones and tablets expected in 2013, event and venue websites shouldn’t just be optimised for these platforms (think smaller screens and more immediate user access), among attendees’ new primary research tools. Ongoing promotional programs and content should also be built that support corresponding formatting and bandwidth, higher viewing and consumption frequency, and one-touch sharing capabilities. Likewise, meetings and events can now be designed to allow for real-time social media sharing, messaging, main screen sharing or even taking polls of audience members right from the podium.
  • Bizzabo, Shhmooze, PeopleHunt and Qrious are among the social media apps that could be increasingly specialized for use at events. Qrious uses information gathered during the registration process to make recommendations to attendees about who they want to meet and why. The program takes into account the attendees’ goals for the event, role in the industry, specific business interests, and existing social nets. What really sets Bizzaboo apart from the others is the level of social interaction it encourages. Undoubtedly using some ridiculously large algorithm, Bizzaboo tells attendees who they need to meet based on their personal business profile. But it doesn’t just give them a name. Using the app, attendees can connect to each other immediately, set up face to face meetings, and integrate with their LinkedIn account to stay in touch after the event.Photo and video sharing tools?EgTweetwallpro.com, Eventsagr.am, pixwithme.com. What about leveraging these platforms to share attendee testimonials, one-on-one interviews and behind-the-scenes footage?Another trend coming from the higher education market are the tools to help encourage social learning experiences. From collaborative note taking to creating social media-based study groups to instructors/speakers using structured backchannel engagement technology, we should expect to see these trends hit the conference market this year. This is particularly suited to the adult learning audience, who benefits from the interactive nature of these learning environmentsLED - It’s budget efficient since it has low energy use levels, yet high life span, low heat release and noise levels. New lighting devices are compact and packed with functions. Some devices you’ll have to look into are Mac III, Mac 350, Mac Aura and Madrixis the software that will become your best buddy if you’re into LED pixel mapping.RFID/NEC - tracking attendee movement, there is a trend to use this technology in more creative and strategic ways. From wristbands that light up based on passing an RFID reader, to interactive gaming devices that trigger SMS messages, these are two technologies that will be used increasingly throughout 2013 and beyond. (NFC): This is a telephone communication standard that allows information to be exchanged between devices in close proximity to each other, with mobile payments and travel check-in among the most commonly adopted applications today. Nearly 80 per cent of the world’s top 50 airlines say they plan to be providing NFC services by 2014Battery charging points at events for smartphones and tablets will gradually disappear. Tiny, fuel-cell powered batteries. The Nectar can provide up to two weeks of power for your smartphone -can cut the consumers’ carbon footprint by 83% when charging their devices. And in the U.S., an 18-year-old young women,EeshaKhare invented a black, rectangular type of supercapacitor just over an inch long, that can charge a cell phone battery in 20 to 30 seconds.
  • IPS – Indoor Positioning Systems are emerging from IndoorAtlas – has developed a system using the earth’s magnetic waves, and Sherpa has launched WaveLocator, which uses ultrasound.Smartphones, tablets and low-cost HD camcorders now make it possible to quickly capture learning or announcements and create and share broadcast-quality video en masse at little cost. Businesses and venues of every size can now assemble learning libraries, build evergreen promotional assets, or even live-stream content using apps like Qik, Ustream, or Livestream at-will at little expense. Such initiatives pay lasting dividends by letting you easily extend the value of events and campaigns far beyond day-of activities and attendance.Business spending on gamification this year will be $242M and will reach $2.8 B by 2016. Gamification is more than a buzzword – it’s a disruptive marketing strategy that, when employed effectively, can massively increase attendee engagement and return on investment - Gamification is all about motivating customers to take certain actions to become engaged with your brand egEventmobi, Goose Chase
  • Biometrics: This involves the use of advanced sensors to recognize and identify an individual through physiological characteristics such as their voice, facial recognition, DNA or hand print and behavioural traits such as gait. Technologies are also under development to identify individuals via the unique pattern of their heartbeats – your biometric or biodynamic signature, or your propensity to buy based on your iris reaction to experiences on, say an exhibition stand.Natural user interfaces (language, touch, gesture): recognise and act on commands from a person’s gestures, touch or voice. Devices such as the Nintendo Wii, Microsoft Kinnect and Apple’s voice recognition-driven virtual assistant Siri are examples of this next generation of user interfaces. There is a clear expectation that an increasing number of devices will be controlled by gesture, sound and even thought control. The global market for voice recognition systems and software alone has been predicted to reach $69.4 billion by 2015. Applications could include interactive surfaces deployed for information provision and recreational use throughout public spaces, shopping centres and transport hubs and the display of personalised information, 3D entertainment and special offers.Among technology highlighted is the use of robotics, for example robotic avatars that can attend meetings on behalf of their human counterparts.Other applications could include the manual process of setting up and taking down exhibition stands and equipment, the handing out of refreshments during intervals and the answering of basic questions, with more complex ones fielded to appropriate staff.Ambient/Embedded intelligence – enabling the internet of things: “The smartest thing in the room could be the room itself.” Tomorrow’s buildings, transport systems and public spaces will become data-rich environments populated by a range of embedded devices that enable us to interact with literally every object present. Already, an increasing number of objects in our world are being equipped with miniature intelligent electronic-identification devices such as Radio Frequency Identification (RFID) tags. As web-connected objects themselves become elements of a larger network of information systems, with the ability to capture, compute, communicate, and collaborate around information, the ‘Internet of Things,’ will evolve. The possible scale of this vast sensor network is as yet hard to estimate. Ericsson predicts that by 2020 there could be 50 billion connected devices, while the GSMA offers a lower estimate of 22 billion. Either way, in a world where literally every object is a sensor communicating wirelessly via the Internet, the service opportunities and commercial potential are immense.Embedded with sensors, actuators, and communications capabilities, web-connected objects will be able to transmit and receive information on a massive scale and potentially adapt and react automatically to changes in the environment.
  • These trends and developments in events may stand out and grow in importance. However, event organisers who might hope to be “saved” or to make their event cooler by just plugging some sort of tech right out of the box will not be successful. Unless technology serves a need, it’s just a toy.
  • Event professionals need to remember that technology is a driver, not a goal in itself.Organisers have to embed the technology into the complete event experience (be it before, during or after the event) and totally commit to it in a way that it helps the participants do what they already want to do, and the way to do this is to design (and implement) behaviours that allow this to happen.
  • How can we utilise technology to bring us competitive advantage and to reduce our costs? The key risk is us getting it wrong.Organisations on the cutting edge expect to get it "wrong" sometimes—the key being to learn from those experiences.Using the technologies discussed could lead to events where delegates are better informed through the receipt of specific targeted information, feel more involved and immersed and have their travel and associated costs dramatically reduced.Check out the white paper from MPI/Leeds Met University – “Technology: Why invest, what’s next?”
  • Slides 17-26 highlight topics and questions that the events professionals in the workshops wished to learn more about.
  • Sides 27-36 list various information sources that the C&IT Agency Forum event professionals attending the workshops identified as useful information sources for keeping on top of technology and social media developments.
  • Transcript

    • 1. Tech & Social in events (a workshop for Conference & Incentive Travel Magazine‟s agency forum) @RandleLondon
    • 2. Temperature A few questions… +Is Technology and Social Media in Events of Greater/Same/Less important than a year ago? (Overall: 100%/0%/0%)
    • 3. Temperature A few questions… +Are Technology and Social Media having a Positive/No Change/Negative impact on the Event experiences you create? (Overall – 95% rated Positive)
    • 4. Temperature A few questions… +Do you feel Well Informed/So So/Inadequate/Bored by Technology and Social Media developments in the Events industry? (Overall ratings: 5%/65%/30%/0%)
    • 5. Question Sharing +What information sources do you use to keep on top of social media developments? (Please scroll down to Slides 17-26 for the audience responses)
    • 6. +What technology and social media challenges, questions or topics would you like to have answered or covered? (Please scroll down for the responses on Slides 27-36) Question
    • 7. Major trends + developments in events 5 key practical areas of innovation +Connected devices +High performance mobile computing +Media sharing +Online, photo and video publishing +Content and inbound marketing
    • 8. Major trends + developments – check out! +„Apps bloody apps‟ +Event management platforms – Cvent, eTouches, Eventsforce +Digital signage +Augmented reality - $181m („11) > $5.2bn („16) +Video projection mapping – Alfa Bank + Ralph Lauren +Mobile technology – smartphones, tablets + 4G
    • 9. Major trends + developments – check out! +Content +Social networks - Bizzabo + Qrious +Photo and video sharing +Social learning tools – Mixable, Backdraft +LED lighting +RFID/NFC +Batteries
    • 10. Major trends + developments – check out! +IPS – IndoorAtlas + WaveLocator +Media sharing and streaming – Qik + Livestream +Local presentations – Nice Meeting + Crystal Interactive +Gamification +Virtual + Hybrid – On24 + Virtuvent
    • 11. Major trends + developments - check out! +Biometrics +Natural user interfaces +Robotics +Ambient/Embedded intelligence
    • 12. Harnessing technology & social Unless technology serves a need, it’s just a toy.
    • 13. Harnessing technology & social Technology is a driver not the goal. Embed it in the natural behaviour.
    • 14. Harnessing technology & social “Technology: Why invest, what’s next?” (MPI/Leeds Metropolitan University)
    • 15. Thank you
    • 16. Feedback from delegates
    • 17. Topics/questions you want more information about + What is the significance of NFC? + Is the QR code already dead? + Event apps having a larger impact on the amount of paper being used in events + How do I identify cost effective, interactive technologies for events? + How do we help customers understand that technology and social media is just a tool in the toolbox and not a Holy Grail? + How to manage your social media rather than letting it manage you? + Suggested data and speed required for large crowds using WiFii hot spots at Festivals? + The opportunity presented by Facebook buying Instagram
    • 18. Topics/questions you want more information about + Snapchat – is there a way to engage with this for events? + Audience responders via smartphone + Trends on Twitter + What‟s new and what works? + Social media and tech made simple + Top 10 tools + Basic guides: novice to expert + Case studies
    • 19. Topics/questions you want more information about + Feedback from events delegates in different sectors on what‟s (tech and social media) well received and what‟s not + Closed social media platform techniques for events with confidential content + Tech to create more immersive events for large numbers of delegates (1000-3000) events + What are your recommendations for „social media‟ at confidential and/or private events @larrysbrain + Sustainable apps + Evolution of devices + Too much emphasis on social media – not enough on core + Live streaming – interactive virtual platforms
    • 20. Topics/questions you want more information about + Facebook – business or social or both + Controlling what goes on status updates or tweets about events + Use of social media and technology in events with high compliance rules eg pharma/healthcare + Twitter + hashtag searches + Linkedin + Blogs + Internal social media + How best to persuade clients to engage social/tech in their events ie value/benefits vs costs
    • 21. Topics/questions you want more information about + How to deal with confidentiality issues at sensitive events when considering tech/social > how to protect the client‟s IP + Where will the Industry be in 5/10 years, how do we prepare/plan now re tech/social media + Keeping up to date + Twitter – how to attract more followers + How to avoid looking too needy for publicity + Will technology negate the need for meetings – “People to People” + Mobile apps + Using technology/tablets in meetings – capabilities + Creating groups/sharing information via Chatter/MSN
    • 22. Topics/questions you want more information about + How to use Social Media as a sales tool and to win new business + Clarity of content + Too much time is spent on the App or Platforms rather than the Strategy, why? + Digital interaction is just a communication platform that is faster and more connected than before. Fundamentally it doesn‟t change the need to to be clear about what needs to be said. Explain the risks and rewards more clearly + How can you use Facebook effectively to reach clients? Can it really be used as a B2B tool, or is it more of a personal or B2C tool? + Developing a meaningful community and keeping them engaged + Measuring its usefulness + Educating our delegates on using social media
    • 23. Topics/questions you want more information about + Increasing engagement + Latest apps, gadgets, tech that we can adopt + Latest technologies for delegate experience enhancement + How to make events engaging and interactive using the latest gadgets + Keeping personal and professional online profiles separate eg Facebook personal, Twitter professional + How to tweet more effectively + Must have apps + How can we use technology to make management simpler? + Improving ways of integrating each form of social media so by feeding (and receiving) feedback to one source it auto links to others that exist including bespoke apps and tools + Finding time to tweet
    • 24. Topics/questions you want more information about + Working out interesting content + Evaluating what activity is really worthwhile, or not + How do you ensure what you do with social media gets noticed in the world where people are inundated with soclal media + How do we choose which ones to use? + Who should we be doing it? Us or the Client? It‟s a full time job! + Increase „Likes‟ on Facebook page and increase awareness + Benefits of why apps should be used + Technology: best practices; what not to do/how to do it right; aspects to consider that influence experience + Social media: best practices – how can it add value vs overkill of tweets + Balance onsite and social media integration
    • 25. Topics/questions you want more information about + Integrating social media in B2B events - C level audience + How to use social media to market my department + Control quality of content + Manage the variance in engagement + Measure the impact of social media at individual events + Identifying potential customers via LinkedIn + Meeting technology + Facebook engagement + How can we prove it works? Can it be measured? + What is the ROI on using social media?
    • 26. Topics/questions you want more information about + Full engagement vs rudeness! + When appropriate and when not + Keeping it personal
    • 27. Information sources for event professionals Reuters.com Itsnicethat.com Wired.com Economist Tumblr Churchoflondon.com My children C&IT Newspapers Where I can learn about technology and social media development in events
    • 28. Information sources for event professionals Blogs Facebook F2F demos at trade shows eg The Meetings Show LinkedIn updates/stories from relevant groups General interest research TV Friends/co-workers Twitter Where I can learn about technology and social media development in events
    • 29. Information sources for event professionals Forums C&IT Magazine Social media department in house IML handsets iPad Crowd Comms Blogs Magazines Colleagues BBC website - trends Where I can learn about technology and social media development in events
    • 30. Information sources for event professionals Associations – more active involvement across a wide range of trade bodies Newsletters: C&IT + Event Digital department at work Suppliers Books Trade mags Facebook group Tech websites Where I can learn about technology and social media development in events
    • 31. Information sources for event professionals Business analytics M&IT Google LinkedIn suggested articles Training/educational courses Facebook articles suggested eConsultancy Smart Insights Blog posts Where I learn about technology and social media development in events
    • 32. Information sources for event professionals Wife Search Marketing forums/seminars Webinars eBulletins Newsflash Word of mouth Suppliers Partners Where I learn about technology and social media development in events
    • 33. Information sources for event professionals Competitors Clients (products) Trial & error Following other agencies Tweetdeck/Hootsuite TechFest Digital marketing press Trade shows eg EIBTM Corbin‟s blog Where I learn about technology and social media development in events
    • 34. Information sources for event professionals Our web designer Mashable Events newsfeeds Tech mags Television PR Colleagues – IT & Graphic design teams Other people‟s events Fresh conference Where I learn about technology and social media development in events
    • 35. Information sources for event professionals Event marketing summit, Chicago Tech Circus MPI GMIC Not enough! Research papers Specialist sites Daily press Office presentations Where I learn about technology and social media development in events
    • 36. Information sources for event professionals Meeting/taking to experts Arcticstartup.com Techcrunch Internal digital division and tech directors Event workshops Where I learn about technology and social media development in events
    • 37. Sitting Pretty Closing comment + Thank you for your active participation. I hope you found the workshop beneficial. + With special thanks to the various information sources used in the composition of this workshop and to Conference & Incentive Travel Magazine. + Randle Stonier HonDEd., CEO, AddingValue, 57 Holly Road, Twickenham, TW1 4HW, UK. randle.stonier@addingvalue.com. @randlelondon Tel: +44 208 831 7940 + addingvalue.com