I and                   , RO d              rics aine    ent  met ta gE v              a           er d ill trans    form ...
gu est                          from               lifer ate,            o      ll pr , throug         h to...wi -Ins     ...
world, will extend the reachCreating, slicing and dicingpost event + sharing to theof content, pre, during andand impact o...
Smartphones, tablets & BYOD                              2012(Bring Your Own Device)have changed the landscapefor audience...
Copyright: TweetwallPro.com
Copyright: TweetwallPro.com
Copyright: TweetwallPro.com
Moderated control of Twitter at an event >Copyright: TweetwallPro.com
Twitter event analytics >Copyright: TweetwallPro.com
Tweets including text, images and video
Virtual + Live Events= Maximum reach & engagementContent and platformscombined extend yourevent 24 x 7 x 365
A- Photo overlays        B- Celebrity Photo        C- App Green screen    B        Creating photo content,        provides...
Event content willdrive promotions tosocial media......related event content &promotional links will provideshareable coup...
Event driven                        automated eMailsCopyright: MoZeus.com
Publish new content                        in ‘real time’Copyright: MoZeus.com
...will help to capture                        important customer dataCopyright: MoZeus.com
...will provide important                             planning, information                             and networking    ...
Copyright: QuickMobile.com
...some appscan be createdby yourself inminutes
...will allow exhibition stand                              visitors to self-select eLiterature.                         ....
...will help transform attendancetracking and provide accesscontrol to breakouts.
Transformed.Copyright: AllianceTech.com
Some of the most popular approaches toCrowdsourcing for marketing & eventswill include:-1. Problem solvingEven from unexpe...
Randle has an honorary doctorate in events management.He has won a Guinness World Record on behalf of hisclient, Vodafone,...
Trends & Momentum in Events - 2013
Trends & Momentum in Events - 2013
Trends & Momentum in Events - 2013
Trends & Momentum in Events - 2013
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Trends & Momentum in Events - 2013

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A view on the Events Industry in 2013 including:- big data, content, social media, social media promotions driven by event content, event technology, apps, event photo & video marketing, eLiterature for events, crowdsourcing and WiFi photography.

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  • I love that you included Tweetwalls. It's a huge trend, and we're fortunate to see it growing. 2013 is going to be a great year for events!
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  • Great Article - Agree that these are the trends that we are seeing already, only a few weeks in to 2013.

    Check-out www.eventpad.com for your interactive iPad solutions or contact jim.hughes@eventpad.com to talk to an audience response specialist
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Transcript of "Trends & Momentum in Events - 2013"

  1. 1. I and , RO d rics aine ent met ta gE v a er d ill trans form cu stom nts w of eve ed value from rceiv e mer t he p in custo d nts ent, lea eve em sa les. g nga ion, tria l and e gen erat
  2. 2. gu est from lifer ate, o ll pr , throug h to...wi -Ins tics he ck naly nted ia a ede C med prec cial vers so g un ontrol le vidin nd c pro ty a ili re. visib ver befo lik e ne
  3. 3. world, will extend the reachCreating, slicing and dicingpost event + sharing to theof content, pre, during andand impact of events. ht ig rn + ve nt t o te di on t/e t c cu n ); ve st l e ca ua eb virt rw & fo s e m liv foru ed , ix es m it + ebs as w er , m es ca ad 3 sc t ( ca en r ev fo ur nts ia. yo e ed rd gm m co se al re 12 oci e iv ce g s : L du in eg ro mis - p axi m
  4. 4. Smartphones, tablets & BYOD 2012(Bring Your Own Device)have changed the landscapefor audience engagement.(Europe 2012: Smartphones:55%; Tablets: 19%(Proj. 2016 - 44%)
  5. 5. Copyright: TweetwallPro.com
  6. 6. Copyright: TweetwallPro.com
  7. 7. Copyright: TweetwallPro.com
  8. 8. Moderated control of Twitter at an event >Copyright: TweetwallPro.com
  9. 9. Twitter event analytics >Copyright: TweetwallPro.com
  10. 10. Tweets including text, images and video
  11. 11. Virtual + Live Events= Maximum reach & engagementContent and platformscombined extend yourevent 24 x 7 x 365
  12. 12. A- Photo overlays B- Celebrity Photo C- App Green screen B Creating photo content, provides opportunities to share and extend the reach of your event so that brandA and audience engagement through social media will increasingly become the norm. C
  13. 13. Event content willdrive promotions tosocial media......related event content &promotional links will provideshareable coupons andbrand related benefits
  14. 14. Event driven automated eMailsCopyright: MoZeus.com
  15. 15. Publish new content in ‘real time’Copyright: MoZeus.com
  16. 16. ...will help to capture important customer dataCopyright: MoZeus.com
  17. 17. ...will provide important planning, information and networking functionality for guestsCopyright: QuickMobile.com
  18. 18. Copyright: QuickMobile.com
  19. 19. ...some appscan be createdby yourself inminutes
  20. 20. ...will allow exhibition stand visitors to self-select eLiterature. . ers nd f sa so fly ure ag ch re b bro mo NoCopyright: AllianceTech.com
  21. 21. ...will help transform attendancetracking and provide accesscontrol to breakouts.
  22. 22. Transformed.Copyright: AllianceTech.com
  23. 23. Some of the most popular approaches toCrowdsourcing for marketing & eventswill include:-1. Problem solvingEven from unexpected quarters,solutions are being solicited, profferedand embraced2. Content creationGenerating content such as videos,image or copy3. Idea generationCreating ideas to identify ordevelop initiatives.4. Product developmentIdentifying insights to enhance existingproducts or develop new ones.5. Client insightsGathering perspectives on current or potentialproducts or communications initiatives.6. Client engagementBuilding greater participation and affiliation withthe brand and company.7. Customer advocacyTapping customers to spread word to theirpersonal networks about products or services.8. PricingGaining insights on attitudes to possiblepricing strategies.
  24. 24. Randle has an honorary doctorate in events management.He has won a Guinness World Record on behalf of hisclient, Vodafone, for the largest silver-service dinner partyas well as numerous other awards. Randle has producedsummits, conferences, product launches, exhibtions,bespoke hospitality events, sponsorship activations andexperiential projects around the world for some for someof the world’s leading brands. He is a visiting lecturer atthe UK Centre for Events at Leeds Metropolitan University.@RandleLondon

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