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An Opinionated Real Estate Online Marketing Tell All. View full article here: http://realwits.com/real-estate-online-marketing-tell-all
This is my response to the Real Trend Real Estate Online Marketing 2012 study as it relates to conversations I have had with brokers who have inquired about my real estate SEO services or a realWITS.com SEO optimized real estate website. When I first read it because it hit a nerve.
Below is my reaction.
As a real estate SEO consultant, over the past 5 plus years I have spoken to many brokers about their real estate SEO needs, online marketing and their website. Repeatedly, I hear the same responses…Brokers do not have enough financial resources for these services.
The truth was they did have sufficient funds for real estate online marketing. However, they were unwilling to stop publishing featured home listings in real estate magazines, stop their yellow page advertising, reduce outbound mailings and postcards or discontinue paying for leads from online real estate portal giants.
The only conclusion I could ever formulate was they did not understand the value. While I cannot speak for others in my industry, I have witnessed real estate companies outmaneuver the online portal giants as well as those who continue refuse to pay for good real estate online marketing. Perhaps that is what makes the difference between the successful and those who are resistant to change.