Internet Marketing Costs Explored

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Discover what internet marketing costs you can expect to pay for.

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Internet Marketing Costs Explored

  1. 1. INTERNET MARKETING COSTS EXPLORED<br />1<br />2<br />3<br />4<br />5<br />6<br />SEO IS TOO IMPORTANT TO GET IT WRONG.<br />It does matter who you work with...<br />
  2. 2. 2<br />INTERNET MARKETING COSTS EXPLORED<br />WHAT WILL YOUR INTERNET MARKETING CONSULTANT DO FOR YOU?<br />We hear it all the time. <br />“Another SEO Company will do it for less!”<br />A strong word of caution!<br />RANDI THORNTON. SEO CONSULTANT. RTHORNTON@PCMSCONSULTING.COM. 612-414-2541<br />
  3. 3. 3<br />INTERNET MARKETING COSTS EXPLORED<br />IT TAKES TIME, ENERGY AND KNOWLEDGE TO GAIN LONG TERM RESULTS. THERE ARE NO SHORT CUTS.<br />No two SEO Consultants or SEO Companies are they same. How they implement, diagnose and execute SEO will vary greatly. Thus the results will vary greatly. If it was easy to obtain a page one Google ranking, anyone could easily implement those changes.<br />EASY?<br />RANDI THORNTON. SEO CONSULTANT. RTHORNTON@PCMSCONSULTING.COM. 612-414-2541<br />
  4. 4. 4<br />INTERNET MARKETING COSTS EXPLORED<br />INTERNET MARKETING IS A SCIENCE.<br />Google has over 200 different factors it considers when deciding if a website is worthy of a page one ranking. If you are not on page one your website will dramatically lose a huge revenue opportunity.<br />To compare apples to apples you need to fully comprehend what your internet marketing consultant or company is going to do for you.<br />Here are my internet marketing services tactics. Keep in mind each of these steps are critical to the overall success (or failure) of your internet marketing campaign.<br />RANDI THORNTON. SEO CONSULTANT. RTHORNTON@PCMSCONSULTING.COM. 612-414-2541<br />
  5. 5. 5<br />INTERNET MARKETING COSTS EXPLORED<br />HERE ARE THE 6 CORE FACTORS.<br />Are you willing to skip one of these? I’m NOT.<br />1.) FOUNDATION<br />3.) TACTICS<br />6.) WEB ANAYLITCS<br />2.) DISCOVERY<br />4.) CREATE A BUZZ<br />5.) LINK BUILDING<br />RANDI THORNTON. SEO CONSULTANT. RTHORNTON@PCMSCONSULTING.COM. 612-414-2541<br />
  6. 6. 6<br />INTERNET MARKETING COSTS EXPLORED<br />FOUNDATION<br />Site Load Time<br />Usability<br />Duplicate Content<br />1<br />2<br />3<br />4<br />5<br />6<br />Broken Links<br />Site Validation<br />Browser Compatibilty<br />Site Penalties<br />Use of Frames and Flash<br />Robot <br />Site Map<br />Site History<br />Site Navigation<br />GOAL:A SOLID WEBSITE FOUNDATION!<br />RANDI THORNTON. SEO CONSULTANT. RTHORNTON@PCMSCONSULTING.COM. 612-414-2541<br />
  7. 7. 7<br />INTERNET MARKETING COSTS EXPLORED<br />DISCOVERY<br />Competition<br />File Size<br />1<br />2<br />3<br />4<br />5<br />6<br />KEYWORDS (a big one) You need togetthis right!<br />Content<br />Landing Pages<br />Local SEO<br />Alt Image Tags<br />Over Optimization Penalty<br />GOAL:DISCOVER WHAT MATTERS.<br />RANDI THORNTON. SEO CONSULTANT. RTHORNTON@PCMSCONSULTING.COM. 612-414-2541<br />
  8. 8. 8<br />INTERNET MARKETING COSTS EXPLORED<br />TACTICS<br />Domain Name<br />Crawl Test<br />1<br />2<br />3<br />4<br />5<br />6<br />H1-H6 Headings<br />Meta Descriptions<br />Page Titles<br />Content<br />Site Navigation<br />Keyword Density<br />GOAL:APPLY PROVEN BEST TACTICS<br />RANDI THORNTON. SEO CONSULTANT. RTHORNTON@PCMSCONSULTING.COM. 612-414-2541<br />
  9. 9. 9<br />INTERNET MARKETING COSTS EXPLORED<br />CREATE A BUZZ<br />Viral Marketing<br />Blogs<br />1<br />2<br />3<br />4<br />5<br />6<br />Optimized Press Releases<br />Article Writing<br />Google News<br />Optimized PDFs<br />Videos done Right<br />Social Media<br />GOAL:EFFECTIVE & CREATIVE TOOLS TO CREATE A BUZZ<br />RANDI THORNTON. SEO CONSULTANT. RTHORNTON@PCMSCONSULTING.COM. 612-414-2541<br />
  10. 10. 10<br />INTERNET MARKETING COSTS EXPLORED<br />LINK BUILDING<br />Search Engines<br />Ranking of Links<br />1<br />2<br />3<br />4<br />5<br />6<br />Directories<br />Blogs<br />Social Bookmarking<br />Social Networking<br />Social Media<br />Internal Link Building<br />GOAL:LINK BUILDING BY THE RULES, OR YOU COULD BE PENALIZED.<br />RANDI THORNTON. SEO CONSULTANT. RTHORNTON@PCMSCONSULTING.COM. 612-414-2541<br />
  11. 11. 11<br />INTERNET MARKETING COSTS EXPLORED<br />WEBSITE ANAYLITCS<br />Increased Targeted Traffic<br />1<br />2<br />3<br />4<br />5<br />6<br />Keyword Rankings<br />Missed Opportunites<br />Bounce Rate<br />New Verses Returning Visitor<br />User Behavior<br />GOAL:BURIED IN YOUR ANAYLITCS IS CRITICAL INFORMATION.<br />RANDI THORNTON. SEO CONSULTANT. RTHORNTON@PCMSCONSULTING.COM. 612-414-2541<br />
  12. 12. 12<br />INTERNET MARKETING COSTS EXPLORED<br />WE ALL HAVE CHOICES. <br />MISSED STEPS MEANSmissed revenues, sales, leads, goals and opportunities. <br />SINK OR SWIM TIME<br />With every downturn means an opportunity. <br />TODAY, YOU NEED TO BE SMARTwith every dollar you spend. Are you getting the highest ROI for your advertising and marketing?<br />YOUR COMPETITORSwill get the business if you don’t!<br />RANDI THORNTON. SEO CONSULTANT. RTHORNTON@PCMSCONSULTING.COM. 612-414-2541<br />
  13. 13. 13<br />INTERNET MARKETING COSTS EXPLORED<br />SUMMARY<br />Who you work with will impact your results.<br />As often said, “You get what you pay for.”<br />To get the outcome you need, there are no short cuts.<br />If someone will do everything I do to ensure your best results cheaper, let me know. I will hire them!<br />EASY?<br />RANDI THORNTON. SEO CONSULTANT. RTHORNTON@PCMSCONSULTING.COM. 612-414-2541<br />

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