What Makes Moz Unique
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What Makes Moz Unique

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Deep in the bowels of plaid-wearing, craft-cocktail-obsessed, rainy Seattle, WA, there lies a magical place called “The Mozplex.” Learn more about its curious denizens and their weird ways.

Deep in the bowels of plaid-wearing, craft-cocktail-obsessed, rainy Seattle, WA, there lies a magical place called “The Mozplex.” Learn more about its curious denizens and their weird ways.

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What Makes Moz Unique What Makes Moz Unique Presentation Transcript

  • Yes, those are the real logos from our early tools!
  • http://moz.com/rand/misadventures-venture-capital-funding/
  • Technically, two of my true loves are in this photo  View slide
  • http://moz.com/blog/mozs-18-million-venture-financing-our-story-metrics-and-future View slide
  • http://moz.com/blog/goodbye-seomoz-hello-moz
  • Core values are the essential and enduring tenets of an organization. A small set of timeless guiding principles, core values require no external justification; they have intrinsic value and importance to those inside the organization… Ralph S. Larsen, CEO of Johnson & Johnson, puts it this way: "The core values embodied in our credo might be a competitive advantage, but that is not why we have them. We have them because they define for us what we stand for, and we would hold them even if they became a competitive disadvantage in certain situations.“ - Jim Collins
  • Transparent Authentic Generous Fun Empathetic Exceptional
  • • Secret Santa gift exchanges • Karaoke nights • Bean bag chairs • Nerf gun fights • Catered lunches • Cruises with your co-workers • Mashed potato sculpting contests judged by your auditors at Deloitte (yes, we really did this at Moz, and it was totally fun) http://moz.com/rand/what-company-culture-is-and-is-not/
  • Shared Values Shared Priorities Stylistic Cohesion ValuesMission & Vision Hiring, Firing, & Promotion Criteria Cultural Fit =
  • Lots of marketers visiting for content & community
  • Avg. 7 visits before taking a free trial More visits = longer retention Paid = 15%, Inbound = 85% Blog readers have highest CLTV
  • http://moz.com/blog/why-big-content-is-worth-the-risk
  • We’ve found a lot of value in promoting others, as we do in our Moz Top 10 emails.