Yes, those are the real
logos from our early tools!
http://moz.com/rand/misadventures-venture-capital-funding/
Technically, two of my true
loves are in this photo 
http://moz.com/blog/mozs-18-million-venture-financing-our-story-metrics-and-future
http://moz.com/blog/goodbye-seomoz-hello-moz
Core values are the essential and enduring tenets of an organization. A
small set of timeless guiding principles, core val...
Transparent
Authentic
Generous
Fun
Empathetic
Exceptional
• Secret Santa gift exchanges
• Karaoke nights
• Bean bag chairs
• Nerf gun fights
• Catered lunches
• Cruises with your c...
Shared Values
Shared Priorities
Stylistic Cohesion
ValuesMission & Vision
Hiring, Firing, & Promotion Criteria
Cultural Fi...
Lots of marketers visiting
for content & community
Avg. 7 visits before
taking a free trial
More visits =
longer retention
Paid = 15%,
Inbound = 85%
Blog readers have
highes...
http://moz.com/blog/why-big-content-is-worth-the-risk
We’ve found a lot of
value in promoting
others, as we do in our
Moz Top 10 emails.
What Makes Moz Unique
What Makes Moz Unique
What Makes Moz Unique
What Makes Moz Unique
What Makes Moz Unique
What Makes Moz Unique
What Makes Moz Unique
What Makes Moz Unique
What Makes Moz Unique
What Makes Moz Unique
What Makes Moz Unique
What Makes Moz Unique
What Makes Moz Unique
What Makes Moz Unique
What Makes Moz Unique
What Makes Moz Unique
What Makes Moz Unique
What Makes Moz Unique
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What Makes Moz Unique

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Deep in the bowels of plaid-wearing, craft-cocktail-obsessed, rainy Seattle, WA, there lies a magical place called “The Mozplex.” Learn more about its curious denizens and their weird ways.

Published in: Economy & Finance, Business

Transcript of "What Makes Moz Unique"

  1. 1. Yes, those are the real logos from our early tools!
  2. 2. http://moz.com/rand/misadventures-venture-capital-funding/
  3. 3. Technically, two of my true loves are in this photo 
  4. 4. http://moz.com/blog/mozs-18-million-venture-financing-our-story-metrics-and-future
  5. 5. http://moz.com/blog/goodbye-seomoz-hello-moz
  6. 6. Core values are the essential and enduring tenets of an organization. A small set of timeless guiding principles, core values require no external justification; they have intrinsic value and importance to those inside the organization… Ralph S. Larsen, CEO of Johnson & Johnson, puts it this way: "The core values embodied in our credo might be a competitive advantage, but that is not why we have them. We have them because they define for us what we stand for, and we would hold them even if they became a competitive disadvantage in certain situations.“ - Jim Collins
  7. 7. Transparent Authentic Generous Fun Empathetic Exceptional
  8. 8. • Secret Santa gift exchanges • Karaoke nights • Bean bag chairs • Nerf gun fights • Catered lunches • Cruises with your co-workers • Mashed potato sculpting contests judged by your auditors at Deloitte (yes, we really did this at Moz, and it was totally fun) http://moz.com/rand/what-company-culture-is-and-is-not/
  9. 9. Shared Values Shared Priorities Stylistic Cohesion ValuesMission & Vision Hiring, Firing, & Promotion Criteria Cultural Fit =
  10. 10. Lots of marketers visiting for content & community
  11. 11. Avg. 7 visits before taking a free trial More visits = longer retention Paid = 15%, Inbound = 85% Blog readers have highest CLTV
  12. 12. http://moz.com/blog/why-big-content-is-worth-the-risk
  13. 13. We’ve found a lot of value in promoting others, as we do in our Moz Top 10 emails.
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