The Mighty Nudge: The Future of SEO, Social Media, & Content Marketing

37,000 views
36,082 views

Published on

The days of bludgeoning algorithms, networks, and people are over. Modern marketing success in channels like search, social media, content marketing, email, CRO, et al. requires subtle "nudges" to have success.

Published in: Technology, Business
6 Comments
92 Likes
Statistics
Notes
  • many thanks
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • This is one of my favourite presentations and an excellent example of real SEO for UX that I refer to regularly. It seems that the text in some of the slides has gotten all jumbled up. Is this presentation live anywhere else?
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • I'm using http://jingbox.com/five/ for my slideshares
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Enjoyed your comments last evening at MCEI. As long term fan I found the information compelling.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Although many tips for future trend already exist in today's Online Marketing business model, but the most prominent one is Limited choice, based on few testings I have done in the affiliate marketing arena. offering many options (at once) is a destructive and distracting strategy. the vast audience can't not tell what they want right away so offering many choices at once can be mind boggling which may substantially turn them away because of the DECISION making that they have to do. let's admit we don't like to make decision under pressure (in this case time). So, keep your option limited to one or two, if you have more than a comparison table of feature will do the trick, that way users can narrow their needs further more using SPECIFIC criteria that interest them.
    Take a listen
    http://www.slideshare.net/ebizmode/presentation-15910855
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total views
37,000
On SlideShare
0
From Embeds
0
Number of Embeds
5,559
Actions
Shares
0
Downloads
701
Comments
6
Likes
92
Embeds 0
No embeds

No notes for slide
  • CALL IT LANDFILL
  • Break big commitments and conversion processes into smaller, simpler steps,
  • The Mighty Nudge: The Future of SEO, Social Media, & Content Marketing

    1. What’s in store for the future of SEO, social media,and content marketingRand FishkinCEO, SEOmoz http://bit.ly/mightynudge
    2. Conspicuous Consumption: The Plastic Trap
    3. Relativity & Pricing: The Fallacy of Supply & Demand
    4. From: Social Media Examiner
    5. Check out this study: http://www.staging.omniture.com/en/resources/articles/conversion/ringcentral_boosts_conversions
    6. To help conserve water &energy, please do your best tore-use your towel.
    7. JUST THOUGHT YOU OUGHT TO KNOW,75% of people whostayed in room 34re-used their towel.
    8. 37.2% Towel reuse rate when hotel guests see a standard sign. 49.3% Rate when guests see a sign specific to their room.http://www.nytimes.com/2008/03/17/business/17drill.html
    9. Steve Krug’s Masterpiece: Don’t Make Me Think
    10. http://kylerush.net/blog/optimization-at-the-obama-campaign-ab-testing
    11. Brand Recognition Click-Through Data: Via Microsoft Research
    12. http://www.nytimes.com/2009/11/08/nyregion/08taxi.html
    13. http://online.wsj.com/article/SB10001424052748703478704574612052322122442.html
    14. http://nudges.org
    15. What’s in store for the future of SEO, social media,and content marketingRand FishkinCEO, SEOmoz http://bit.ly/mightynudge

    ×