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Tactics to Maximize SEO Opportunity
 

Tactics to Maximize SEO Opportunity

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Rand Fishkin's presentation from What's Next DC 2011 on SEO news, a refresher of some basics and a few powerful advanced tactics

Rand Fishkin's presentation from What's Next DC 2011 on SEO news, a refresher of some basics and a few powerful advanced tactics

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    Tactics to Maximize SEO Opportunity Tactics to Maximize SEO Opportunity Presentation Transcript

    • Advanced Tactics to Maximize SEO Opportunity
      Rand Fishkin, CEO & Co-founder, SEOmoz
      What’s Next DC, January 2011
    • News + Updatesfrom the World of SEO
    • Shares + Tweets = Rankings at Google/Bing
      Danny Sullivan: If an article is retweeted or referenced much in Twitter, do you count that as a signal outside of finding any non-nofollowed links that may naturally result from it?
      Google: Yes, we do use it as a signal. It is used as a signal in our organic and news rankings. We also use it to enhance our news universal by marking how many people shared an article 
      http://searchengineland.com/what-social-signals-do-google-bing-really-count-55389
    • SEO is Still Under-Invested
      http://www.quora.com/How-overhyped-is-the-concept-of-SEO
    • SEO is Still Under-Invested
      PPC = ~85%
      of spend
      SEO = ~15%
      of spend
      1 Billion Searches / Day;
      1 Billion Searchers / Week
      http://searchengineland.com/report-growth-of-paid-search-budgets-decline-while-seo-budgets-increase-16777
    • The Long Tail Remains Dominant
    • Google has Happy Searchers; “Noise” is their Primary Complaint
      http://searchengineland.com/89-find-search-engines-do-good-job-but-noise-is-issue-61064
    • Fast Refresher:Key SEO Principles
    • http://www.seomoz.org/blog/whiteboard-friday-the-seo-fundamentals-pyramid
    • What Matters in the Rankings
      http://www.mecmanchester.co.uk/blog/google-instant-data-after-12-days.html
    • Great Content ≠ Great Rankings
      The web's link graph isn't a meritocracy - like everything else in life, it's a popularity contest. Those who find the best ways to distribute, promote and market their works to the audience most likely to share it are going to succeed much more so than just the "great content" producers.
      http://www.seomoz.org/blog/great-content-equals-great-rankings-right-wrong
    • From the Trenches:Remarkable SEO Tactics
    • Own & Control Your Link Juice
    • Using Link Anchors Wisely
      http://www.seomoz.org/blog/link-consolidation-the-new-pagerank-sculpting
    • Repointing w/ 301s + Rel Canonical
      http://www.seomoz.org/blog/301-redirect-or-relcanonical-which-one-should-you-use
    • Saving Lost “Juice” to Errors
      http://www.mecmanchester.co.uk/blog/google-instant-data-after-12-days.html
    • Be a Link Magnet
      http://www.seomoz.org/blog/link-magnets-a-new-paradigm-in-link-acquisition
    • Build a Platform for UGC; Incent Sharing
      http://www.quora.com/Why-does-Bill-S-Preston-Esquire-from-Bill-Teds-Excellent-Adventure-have-an-esquire-in-his-name
    • Get Link-Earning Writers to Create Content for Your Site
    • Use Embeddable Content to Make Linking a Default Behavior
      http://www.vimeo.com
    • Leverage the Content + Link Opportunities of Others
    • Social, Q+A, Forums, & Wikis
      http://trunk.ly
    • Content Syndication
      http://www.seomoz.org/blog/whiteboard-friday-content-technology-licensing
    • Transcription + Translation
      http://www.speechpad.com
    • Skip the “Normal” Rankings
      http://www.google.com/search?q=brand+entities
    • Video Search + Video XML Sitemaps
      http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=80472
    • News SEO
      http://www.seomoz.org/blog/getting-started-with-google-news
    • Images, Blogs, Social Circle, Rich Snippets, Realtime, etc.
    • Rand Fishkin, CEO & Co-Founder, SEOmoz
      • Twitter: @randfish
      • Blog: www.seomoz.org/blog
      • Email: rand@seomoz.org