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Tactics to Maximize SEO Opportunity

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Rand Fishkin's presentation from What's Next DC 2011 on SEO news, a refresher of some basics and a few powerful advanced tactics

Rand Fishkin's presentation from What's Next DC 2011 on SEO news, a refresher of some basics and a few powerful advanced tactics

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  • 1. Advanced Tactics to Maximize SEO Opportunity
    Rand Fishkin, CEO & Co-founder, SEOmoz
    What’s Next DC, January 2011
  • 2. News + Updatesfrom the World of SEO
  • 3. Shares + Tweets = Rankings at Google/Bing
    Danny Sullivan: If an article is retweeted or referenced much in Twitter, do you count that as a signal outside of finding any non-nofollowed links that may naturally result from it?
    Google: Yes, we do use it as a signal. It is used as a signal in our organic and news rankings. We also use it to enhance our news universal by marking how many people shared an article 
    http://searchengineland.com/what-social-signals-do-google-bing-really-count-55389
  • 4. SEO is Still Under-Invested
    http://www.quora.com/How-overhyped-is-the-concept-of-SEO
  • 5. SEO is Still Under-Invested
    PPC = ~85%
    of spend
    SEO = ~15%
    of spend
    1 Billion Searches / Day;
    1 Billion Searchers / Week
    http://searchengineland.com/report-growth-of-paid-search-budgets-decline-while-seo-budgets-increase-16777
  • 6. The Long Tail Remains Dominant
  • 7. Google has Happy Searchers; “Noise” is their Primary Complaint
    http://searchengineland.com/89-find-search-engines-do-good-job-but-noise-is-issue-61064
  • 8. Fast Refresher:Key SEO Principles
  • 9. http://www.seomoz.org/blog/whiteboard-friday-the-seo-fundamentals-pyramid
  • 10. What Matters in the Rankings
    http://www.mecmanchester.co.uk/blog/google-instant-data-after-12-days.html
  • 11. Great Content ≠ Great Rankings
    The web's link graph isn't a meritocracy - like everything else in life, it's a popularity contest. Those who find the best ways to distribute, promote and market their works to the audience most likely to share it are going to succeed much more so than just the "great content" producers.
    http://www.seomoz.org/blog/great-content-equals-great-rankings-right-wrong
  • 12. From the Trenches:Remarkable SEO Tactics
  • 13. Own & Control Your Link Juice
  • 14. Using Link Anchors Wisely
    http://www.seomoz.org/blog/link-consolidation-the-new-pagerank-sculpting
  • 15. Repointing w/ 301s + Rel Canonical
    http://www.seomoz.org/blog/301-redirect-or-relcanonical-which-one-should-you-use
  • 16. Saving Lost “Juice” to Errors
    http://www.mecmanchester.co.uk/blog/google-instant-data-after-12-days.html
  • 17. Be a Link Magnet
    http://www.seomoz.org/blog/link-magnets-a-new-paradigm-in-link-acquisition
  • 18. Build a Platform for UGC; Incent Sharing
    http://www.quora.com/Why-does-Bill-S-Preston-Esquire-from-Bill-Teds-Excellent-Adventure-have-an-esquire-in-his-name
  • 19. Get Link-Earning Writers to Create Content for Your Site
  • 20. Use Embeddable Content to Make Linking a Default Behavior
    http://www.vimeo.com
  • 21. Leverage the Content + Link Opportunities of Others
  • 22. Social, Q+A, Forums, & Wikis
    http://trunk.ly
  • 23. Content Syndication
    http://www.seomoz.org/blog/whiteboard-friday-content-technology-licensing
  • 24. Transcription + Translation
    http://www.speechpad.com
  • 25. Skip the “Normal” Rankings
    http://www.google.com/search?q=brand+entities
  • 26. Video Search + Video XML Sitemaps
    http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=80472
  • 27. News SEO
    http://www.seomoz.org/blog/getting-started-with-google-news
  • 28. Images, Blogs, Social Circle, Rich Snippets, Realtime, etc.
  • 29. Rand Fishkin, CEO & Co-Founder, SEOmoz
    • Twitter: @randfish
    • 30. Blog: www.seomoz.org/blog
    • 31. Email: rand@seomoz.org