Tactics to Maximize SEO Opportunity

Advanced Tactics to Maximize SEO Opportunity
Rand Fishkin, CEO & Co-founder, SEOmoz
What’s Next DC, January 2011

News + Updatesfrom the World of SEO

Shares + Tweets = Rankings at Google/Bing
Danny Sullivan: If an article is retweeted or referenced much in Twitter, do you count that as a signal outside of finding any non-nofollowed links that may naturally result from it?
Google: Yes, we do use it as a signal. It is used as a signal in our organic and news rankings. We also use it to enhance our news universal by marking how many people shared an article
http://searchengineland.com/what-social-signals-do-google-bing-really-count-55389

SEO is Still Under-Invested
http://www.quora.com/How-overhyped-is-the-concept-of-SEO

SEO is Still Under-Invested
PPC = ~85%
of spend
SEO = ~15%
of spend
1 Billion Searches / Day;
1 Billion Searchers / Week
http://searchengineland.com/report-growth-of-paid-search-budgets-decline-while-seo-budgets-increase-16777

The Long Tail Remains Dominant

Google has Happy Searchers; “Noise” is their Primary Complaint
http://searchengineland.com/89-find-search-engines-do-good-job-but-noise-is-issue-61064

Fast Refresher:Key SEO Principles

http://www.seomoz.org/blog/whiteboard-friday-the-seo-fundamentals-pyramid

What Matters in the Rankings
http://www.mecmanchester.co.uk/blog/google-instant-data-after-12-days.html

Great Content ≠ Great Rankings
The web's link graph isn't a meritocracy - like everything else in life, it's a popularity contest. Those who find the best ways to distribute, promote and market their works to the audience most likely to share it are going to succeed much more so than just the "great content" producers.
http://www.seomoz.org/blog/great-content-equals-great-rankings-right-wrong

From the Trenches:Remarkable SEO Tactics

Own & Control Your Link Juice

Using Link Anchors Wisely
http://www.seomoz.org/blog/link-consolidation-the-new-pagerank-sculpting

Repointing w/ 301s + Rel Canonical
http://www.seomoz.org/blog/301-redirect-or-relcanonical-which-one-should-you-use

Saving Lost “Juice” to Errors
http://www.mecmanchester.co.uk/blog/google-instant-data-after-12-days.html

Be a Link Magnet
http://www.seomoz.org/blog/link-magnets-a-new-paradigm-in-link-acquisition

Build a Platform for UGC; Incent Sharing
http://www.quora.com/Why-does-Bill-S-Preston-Esquire-from-Bill-Teds-Excellent-Adventure-have-an-esquire-in-his-name

Get Link-Earning Writers to Create Content for Your Site

Use Embeddable Content to Make Linking a Default Behavior
http://www.vimeo.com

Leverage the Content + Link Opportunities of Others

Social, Q+A, Forums, & Wikis
http://trunk.ly

Content Syndication
http://www.seomoz.org/blog/whiteboard-friday-content-technology-licensing

Transcription + Translation
http://www.speechpad.com

Skip the “Normal” Rankings
http://www.google.com/search?q=brand+entities

Video Search + Video XML Sitemaps
http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=80472

News SEO
http://www.seomoz.org/blog/getting-started-with-google-news

Images, Blogs, Social Circle, Rich Snippets, Realtime, etc.

Rand Fishkin, CEO & Co-Founder, SEOmoz
Twitter: @randfish
Blog: www.seomoz.org/blog
Email: rand@seomoz.org

http://www.blogcliclavoro.it	97
http://www.d4bmarketing.it	61
http://www.conseilsmarketing.fr	46
http://blog.ewaydirect.com	26
http://www.conseilsmarketing.com	21
http://paper.li	13
http://us-w1.rockmelt.com	6
http://www.onlydoo.com	5
http://trunk.ly	4
http://twitter.com	3
http://www.iweb34.com	2
http://mundo-powerpoints.blogspot.com	1
http://www.stonepower.fr	1

Tactics to Maximize SEO Opportunity

by Rand Fishkin

Accessibility

Categories

Upload Details

Usage Rights

13 Embeds 286

Statistics

Tactics to Maximize SEO Opportunity Presentation Transcript