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Advanced Tactics to Maximize SEO Opportunity<br />Rand Fishkin, CEO & Co-founder, SEOmoz<br />What’s Next DC, January 2011...
News + Updatesfrom the World of SEO<br />
Shares + Tweets = Rankings at Google/Bing<br />Danny Sullivan: If an article is retweeted or referenced much in Twitter, d...
SEO is Still Under-Invested<br />http://www.quora.com/How-overhyped-is-the-concept-of-SEO<br />
SEO is Still Under-Invested<br />PPC = ~85%<br />of spend<br />SEO = ~15%<br />of spend<br />1 Billion Searches / Day;<br ...
The Long Tail Remains Dominant<br />
Google has Happy Searchers; “Noise” is their Primary Complaint<br />http://searchengineland.com/89-find-search-engines-do-...
Fast Refresher:Key SEO Principles<br />
http://www.seomoz.org/blog/whiteboard-friday-the-seo-fundamentals-pyramid<br />
What Matters in the Rankings<br />http://www.mecmanchester.co.uk/blog/google-instant-data-after-12-days.html<br />
Great Content ≠ Great Rankings<br />The web's link graph isn't a meritocracy - like everything else in life, it's a popula...
From the Trenches:Remarkable SEO Tactics<br />
Own & Control Your Link Juice<br />
Using Link Anchors Wisely<br />http://www.seomoz.org/blog/link-consolidation-the-new-pagerank-sculpting<br />
Repointing w/ 301s + Rel Canonical<br />http://www.seomoz.org/blog/301-redirect-or-relcanonical-which-one-should-you-use<b...
Saving Lost “Juice” to Errors<br />http://www.mecmanchester.co.uk/blog/google-instant-data-after-12-days.html<br />
Be a Link Magnet<br />http://www.seomoz.org/blog/link-magnets-a-new-paradigm-in-link-acquisition<br />
Build a Platform for UGC; Incent Sharing<br />http://www.quora.com/Why-does-Bill-S-Preston-Esquire-from-Bill-Teds-Excellen...
Get Link-Earning Writers to Create Content for Your Site<br />
Use Embeddable Content to Make Linking a Default Behavior<br />http://www.vimeo.com<br />
Leverage the Content + Link Opportunities of Others<br />
Social, Q+A, Forums, & Wikis<br />http://trunk.ly<br />
Content Syndication<br />http://www.seomoz.org/blog/whiteboard-friday-content-technology-licensing<br />
Transcription + Translation<br />http://www.speechpad.com<br />
Skip the “Normal” Rankings<br />http://www.google.com/search?q=brand+entities<br />
Video Search + Video XML Sitemaps<br />http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=80472<br />
News SEO<br />http://www.seomoz.org/blog/getting-started-with-google-news<br />
Images, Blogs, Social Circle, Rich Snippets, Realtime, etc.<br />
Rand Fishkin, CEO & Co-Founder, SEOmoz<br /><ul><li> Twitter: @randfish
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Tactics to Maximize SEO Opportunity

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Rand Fishkin's presentation from What's Next DC 2011 on SEO news, a refresher of some basics and a few powerful advanced tactics

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Transcript of "Tactics to Maximize SEO Opportunity"

  1. 1. Advanced Tactics to Maximize SEO Opportunity<br />Rand Fishkin, CEO & Co-founder, SEOmoz<br />What’s Next DC, January 2011<br />
  2. 2. News + Updatesfrom the World of SEO<br />
  3. 3. Shares + Tweets = Rankings at Google/Bing<br />Danny Sullivan: If an article is retweeted or referenced much in Twitter, do you count that as a signal outside of finding any non-nofollowed links that may naturally result from it?<br />Google: Yes, we do use it as a signal. It is used as a signal in our organic and news rankings. We also use it to enhance our news universal by marking how many people shared an article <br />http://searchengineland.com/what-social-signals-do-google-bing-really-count-55389<br />
  4. 4. SEO is Still Under-Invested<br />http://www.quora.com/How-overhyped-is-the-concept-of-SEO<br />
  5. 5. SEO is Still Under-Invested<br />PPC = ~85%<br />of spend<br />SEO = ~15%<br />of spend<br />1 Billion Searches / Day;<br />1 Billion Searchers / Week<br />http://searchengineland.com/report-growth-of-paid-search-budgets-decline-while-seo-budgets-increase-16777<br />
  6. 6. The Long Tail Remains Dominant<br />
  7. 7. Google has Happy Searchers; “Noise” is their Primary Complaint<br />http://searchengineland.com/89-find-search-engines-do-good-job-but-noise-is-issue-61064<br />
  8. 8. Fast Refresher:Key SEO Principles<br />
  9. 9. http://www.seomoz.org/blog/whiteboard-friday-the-seo-fundamentals-pyramid<br />
  10. 10. What Matters in the Rankings<br />http://www.mecmanchester.co.uk/blog/google-instant-data-after-12-days.html<br />
  11. 11. Great Content ≠ Great Rankings<br />The web's link graph isn't a meritocracy - like everything else in life, it's a popularity contest. Those who find the best ways to distribute, promote and market their works to the audience most likely to share it are going to succeed much more so than just the "great content" producers.<br />http://www.seomoz.org/blog/great-content-equals-great-rankings-right-wrong<br />
  12. 12. From the Trenches:Remarkable SEO Tactics<br />
  13. 13. Own & Control Your Link Juice<br />
  14. 14. Using Link Anchors Wisely<br />http://www.seomoz.org/blog/link-consolidation-the-new-pagerank-sculpting<br />
  15. 15. Repointing w/ 301s + Rel Canonical<br />http://www.seomoz.org/blog/301-redirect-or-relcanonical-which-one-should-you-use<br />
  16. 16. Saving Lost “Juice” to Errors<br />http://www.mecmanchester.co.uk/blog/google-instant-data-after-12-days.html<br />
  17. 17. Be a Link Magnet<br />http://www.seomoz.org/blog/link-magnets-a-new-paradigm-in-link-acquisition<br />
  18. 18. Build a Platform for UGC; Incent Sharing<br />http://www.quora.com/Why-does-Bill-S-Preston-Esquire-from-Bill-Teds-Excellent-Adventure-have-an-esquire-in-his-name<br />
  19. 19. Get Link-Earning Writers to Create Content for Your Site<br />
  20. 20. Use Embeddable Content to Make Linking a Default Behavior<br />http://www.vimeo.com<br />
  21. 21. Leverage the Content + Link Opportunities of Others<br />
  22. 22. Social, Q+A, Forums, & Wikis<br />http://trunk.ly<br />
  23. 23. Content Syndication<br />http://www.seomoz.org/blog/whiteboard-friday-content-technology-licensing<br />
  24. 24. Transcription + Translation<br />http://www.speechpad.com<br />
  25. 25. Skip the “Normal” Rankings<br />http://www.google.com/search?q=brand+entities<br />
  26. 26. Video Search + Video XML Sitemaps<br />http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=80472<br />
  27. 27. News SEO<br />http://www.seomoz.org/blog/getting-started-with-google-news<br />
  28. 28. Images, Blogs, Social Circle, Rich Snippets, Realtime, etc.<br />
  29. 29. Rand Fishkin, CEO & Co-Founder, SEOmoz<br /><ul><li> Twitter: @randfish
  30. 30. Blog: www.seomoz.org/blog
  31. 31. Email: rand@seomoz.org</li>
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