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Social Media for Traffic + SEOHow to leverage the channels of social media marketing to earn direct traffic and higher search engine rankings,[object Object],Rand Fishkin, SEOmoz CEO, March 2011,[object Object]
At SEOmoz, we make SOFTWARE!! We don’t offer any consulting.,[object Object]
Where Does Social Media Traffic Originate?,[object Object]
Facebook,[object Object],http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html,[object Object],http://www.benphoster.com/facebook-user-growth-chart-2004-2010/,[object Object]
Twitter,[object Object],http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html,[object Object],http://www.mediabistro.com/alltwitter/twitter-used-by-16-4m-us-internet-users-will-growth-to-27-7m-by-2013-stats_b3682,[object Object]
Q+A Sites,[object Object],http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html,[object Object],http://www.quora.com/How-many-people-use-Quora,[object Object]
Blogs,[object Object],http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html,[object Object],http://www1.emarketer.com/Report.aspx?code=emarketer_2000570,[object Object]
Social News / Bookmarking,[object Object],http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html,[object Object],http://www.reddit.com/r/blog/comments/evmek/2010_we_hardly_knew_ye/,[object Object]
Is Social Traffic Worthwhile?,[object Object]
Direct Value of Visits,[object Object],http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html,[object Object],http://www.nytimes.com/2011/02/11/business/media/11search.html,[object Object]
Direct SEO Impact,[object Object],Danny Sullivan: If an article is retweeted or referenced much in Twitter, do you count that as a signal outside of finding any non-nofollowed links that may naturally result from it?,[object Object],Google: Yes, we do use it as a signal. It is used as a signal in our organic and news rankings. We also use it to enhance our news universal by marking how many people shared an article ,[object Object],http://searchengineland.com/what-social-signals-do-google-bing-really-count-55389,[object Object]
Citations & References,[object Object],Citations almost always lead and exceed straight links,[object Object],http://www.seomoz.org/labs/blogscape,[object Object]
Branding via Exposure to a New Audience,[object Object],http://www.quora.com/SEOmoz,[object Object]
2nd-Order Awareness Impact via Social Sources,[object Object],http://www.seomoz.org/blog/i-disagree-with-fred-marketing-is-for-companies-that-have-great-products,[object Object]
How Can Social Sources Influence SEO?,[object Object]
Direct Effect for Twitter / Facebook,[object Object],http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html,[object Object],http://www.seomoz.org/blog/tweets-effect-rankings-unexpected-case-study,[object Object]
Possible Effects from LinkedIn / Google Buzz,[object Object],http://searchengineland.com/how-to-use-linkedin-to-generate-business-44330,[object Object]
Influence the Influencers to Link + Share,[object Object],http://news.ycombinator.com/,[object Object]
Create Direct Links in Social Profiles/Publishers,[object Object],http://www.seomoz.org/blog/your-profile-just-got-a-whole-lot-snazzier,[object Object]
Clickstream Data,[object Object],http://www.flickr.com/photos/dullhunk/3677405185/,[object Object]
Where to Participate on the Social Web,[object Object]
Facebook,[object Object],http://www.facebook.com/SEOmoz,[object Object]
Twitter,[object Object],http://twitter.com/seomoz,[object Object]
LinkedIn,[object Object],http://www.linkedin.com/company/seomoz,[object Object]
YOUTube,[object Object],http://www.youtube.com/watch?v=k7BWCgvebdI,[object Object]
StumbleUpon,[object Object],http://stumbleupon.com,[object Object]
Wikipedia,[object Object],http://wikipedia.org,[object Object]
Blogs,[object Object],http://blogsearch.google.com/,[object Object]
Forums,[object Object],http://boardreader.com/,[object Object]
Social News Sites,[object Object],http://www.seomoz.org/blog/reddit-stumbleupon-delicious-and-hacker-news-algorithms-exposed,[object Object]
Q+A Sites,[object Object],http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html,[object Object],http://www.readwriteweb.com/archives/question_and_answer_sites.php,[object Object]
Document Sharing Sites,[object Object],http://scribd.com, http://docstoc.com and http://slideshare.net,[object Object]
Emerging Social Properties,[object Object],http://www.foursquare.com,[object Object]
Emerging Social Properties,[object Object],http://namesake.com,[object Object]
Emerging Social Properties,[object Object],http://path.com,[object Object]
Emerging Social Properties,[object Object],http://trunk.ly,[object Object]
Best Practices for Social Marketing,[object Object]
Start with Great Content People Will Want to Share,[object Object],http://www.seomoz.org/dp/engineer-page,[object Object]
Use Sharing (and SEO) Friendly Formats,[object Object],http://www.google.com/search?q=refer+an+engineer,[object Object]
Choose the Right Communities,[object Object],http://careers.stackoverflow.com/jobs/10371/wanted-software-engineers-reward-12-000-seomoz,[object Object]
Create Robust Profiles,[object Object],https://profiles.google.com/randfish/about,[object Object]
Be Consistent Across Mediums,[object Object],Hot tip – search for other strong social participants in your industry to find profile opportunities,[object Object]
Contribute High Quality Content,[object Object],http://www.quora.com/SEO/What-techniques-do-websites-use-to-game-the-Google-search-engine,[object Object]
Link Drop Authentically,[object Object],http://www.seomoz.org/blog/googles-farmer-update-analysis-of-winners-vs-losers,[object Object]
Be Cautious With Anchor Text,[object Object],http://www.nytimes.com/2011/02/11/business/media/11search.html,[object Object]
Create + Leverage Offline Relationships,[object Object],http://www.flickr.com/photos/seomoz/sets/72157625661324746/,[object Object]
Examples of GreatSocial Media Marketing in Action,[object Object]
Virgin America,[object Object],http://adage.com/article/digital/virgin-america-values-twitter-facebook-tv/148795/,[object Object]
Old Spice,[object Object],http://mashable.com/2010/07/15/old-spice-social-media-campaign/,[object Object]
Mixtent,[object Object],http://www.mixtent.com,[object Object]
Unbounce,[object Object],http://www.unbounce.com,[object Object]
Oyster Hotels,[object Object],http://www.oyster.com/hotels/photo-fakeouts/,[object Object]
Great Case Studies from Radian6,[object Object],http://www.radian6.com/resources/library/category/case-studies/,[object Object]
Q+A,[object Object],Rand Fishkin, CEO & Co-Founder, SEOmoz,[object Object],[object Object]
 Blog: www.seomoz.org/blog

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Social Media Marketing for Traffic + SEO

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  • 59. How Social Media Can Influence Search Engine Rankings
  • 60. Where + How to Participate in Social Media Marketing
  • 61. Examples of Great Social Campaigns