Social Media Marketing for Traffic + SEO

Social Media for Traffic + SEOHow to leverage the channels of social media marketing to earn direct traffic and higher search engine rankings
Rand Fishkin, SEOmoz CEO, March 2011

At SEOmoz, we make SOFTWARE!! We don’t offer any consulting.

Where Does Social Media Traffic Originate?

Facebook
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
http://www.benphoster.com/facebook-user-growth-chart-2004-2010/

Twitter
http://www.mediabistro.com/alltwitter/twitter-used-by-16-4m-us-internet-users-will-growth-to-27-7m-by-2013-stats_b3682

Q+A Sites
http://www.quora.com/How-many-people-use-Quora

Blogs
http://www1.emarketer.com/Report.aspx?code=emarketer_2000570

Social News / Bookmarking
http://www.reddit.com/r/blog/comments/evmek/2010_we_hardly_knew_ye/

Is Social Traffic Worthwhile?

Direct Value of Visits
http://www.nytimes.com/2011/02/11/business/media/11search.html

Direct SEO Impact
Danny Sullivan: If an article is retweeted or referenced much in Twitter, do you count that as a signal outside of finding any non-nofollowed links that may naturally result from it?
Google: Yes, we do use it as a signal. It is used as a signal in our organic and news rankings. We also use it to enhance our news universal by marking how many people shared an article
http://searchengineland.com/what-social-signals-do-google-bing-really-count-55389

Citations & References
Citations almost always lead and exceed straight links
http://www.seomoz.org/labs/blogscape

Branding via Exposure to a New Audience
http://www.quora.com/SEOmoz

2nd-Order Awareness Impact via Social Sources
http://www.seomoz.org/blog/i-disagree-with-fred-marketing-is-for-companies-that-have-great-products

How Can Social Sources Influence SEO?

Direct Effect for Twitter / Facebook
http://www.seomoz.org/blog/tweets-effect-rankings-unexpected-case-study

Possible Effects from LinkedIn / Google Buzz
http://searchengineland.com/how-to-use-linkedin-to-generate-business-44330

Influence the Influencers to Link + Share
http://news.ycombinator.com/

Create Direct Links in Social Profiles/Publishers
http://www.seomoz.org/blog/your-profile-just-got-a-whole-lot-snazzier

Clickstream Data
http://www.flickr.com/photos/dullhunk/3677405185/

Where to Participate on the Social Web

Facebook
http://www.facebook.com/SEOmoz

Twitter
http://twitter.com/seomoz

LinkedIn
http://www.linkedin.com/company/seomoz

YOUTube
http://www.youtube.com/watch?v=k7BWCgvebdI

StumbleUpon
http://stumbleupon.com

Wikipedia
http://wikipedia.org

Blogs
http://blogsearch.google.com/

Forums
http://boardreader.com/

Social News Sites
http://www.seomoz.org/blog/reddit-stumbleupon-delicious-and-hacker-news-algorithms-exposed

Q+A Sites
http://www.readwriteweb.com/archives/question_and_answer_sites.php

Document Sharing Sites
http://scribd.com, http://docstoc.com and http://slideshare.net

Emerging Social Properties
http://www.foursquare.com

http://namesake.com

http://path.com

http://trunk.ly

Best Practices for Social Marketing

Start with Great Content People Will Want to Share
http://www.seomoz.org/dp/engineer-page

Use Sharing (and SEO) Friendly Formats
http://www.google.com/search?q=refer+an+engineer

Choose the Right Communities
http://careers.stackoverflow.com/jobs/10371/wanted-software-engineers-reward-12-000-seomoz

Create Robust Profiles
https://profiles.google.com/randfish/about

Be Consistent Across Mediums
Hot tip – search for other strong social participants in your industry to find profile opportunities

Contribute High Quality Content
http://www.quora.com/SEO/What-techniques-do-websites-use-to-game-the-Google-search-engine

Link Drop Authentically
http://www.seomoz.org/blog/googles-farmer-update-analysis-of-winners-vs-losers

Be Cautious With Anchor Text
http://www.nytimes.com/2011/02/11/business/media/11search.html

Create + Leverage Offline Relationships
http://www.flickr.com/photos/seomoz/sets/72157625661324746/

Examples of GreatSocial Media Marketing in Action

Virgin America
http://adage.com/article/digital/virgin-america-values-twitter-facebook-tv/148795/

Old Spice
http://mashable.com/2010/07/15/old-spice-social-media-campaign/

Mixtent
http://www.mixtent.com

Unbounce
http://www.unbounce.com

Oyster Hotels
http://www.oyster.com/hotels/photo-fakeouts/

Great Case Studies from Radian6
http://www.radian6.com/resources/library/category/case-studies/

Q+A
Rand Fishkin, CEO & Co-Founder, SEOmoz
Twitter: @randfish
Blog: www.seomoz.org/blog
Email: rand@seomoz.org
You can now try SEOmoz PRO Free!
http://www.seomoz.org/freetrial

Summary of This Presentation
Using Social Media to Drive Traffic + Search Rankings:
The Source of Social Media’s Rise and Value
How Social Media Can Add Value to a Company
How Social Media Can Influence Search Engine Rankings
Where + How to Participate in Social Media Marketing
Examples of Great Social Campaigns

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Social Media Marketing for Traffic + SEO

by Rand Fishkin

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