Social Media Marketing for Traffic + SEO
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Social Media Marketing for Traffic + SEO

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Rand Fishkin's presentation from Be-Wizard! San Marino, March 2011 on social media marketing to benefit direct traffic and SEO.

Rand Fishkin's presentation from Be-Wizard! San Marino, March 2011 on social media marketing to benefit direct traffic and SEO.

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Social Media Marketing for Traffic + SEO Social Media Marketing for Traffic + SEO Presentation Transcript

  • Social Media for Traffic + SEOHow to leverage the channels of social media marketing to earn direct traffic and higher search engine rankings
    Rand Fishkin, SEOmoz CEO, March 2011
  • At SEOmoz, we make SOFTWARE!! We don’t offer any consulting.
  • Where Does Social Media Traffic Originate?
  • Facebook
    http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
    http://www.benphoster.com/facebook-user-growth-chart-2004-2010/
  • Twitter
    http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
    http://www.mediabistro.com/alltwitter/twitter-used-by-16-4m-us-internet-users-will-growth-to-27-7m-by-2013-stats_b3682
  • Q+A Sites
    http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
    http://www.quora.com/How-many-people-use-Quora
  • Blogs
    http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
    http://www1.emarketer.com/Report.aspx?code=emarketer_2000570
  • Social News / Bookmarking
    http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
    http://www.reddit.com/r/blog/comments/evmek/2010_we_hardly_knew_ye/
  • Is Social Traffic Worthwhile?
  • Direct Value of Visits
    http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
    http://www.nytimes.com/2011/02/11/business/media/11search.html
  • Direct SEO Impact
    Danny Sullivan: If an article is retweeted or referenced much in Twitter, do you count that as a signal outside of finding any non-nofollowed links that may naturally result from it?
    Google: Yes, we do use it as a signal. It is used as a signal in our organic and news rankings. We also use it to enhance our news universal by marking how many people shared an article 
    http://searchengineland.com/what-social-signals-do-google-bing-really-count-55389
  • Citations & References
    Citations almost always lead and exceed straight links
    http://www.seomoz.org/labs/blogscape
  • Branding via Exposure to a New Audience
    http://www.quora.com/SEOmoz
  • 2nd-Order Awareness Impact via Social Sources
    http://www.seomoz.org/blog/i-disagree-with-fred-marketing-is-for-companies-that-have-great-products
  • How Can Social Sources Influence SEO?
  • Direct Effect for Twitter / Facebook
    http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
    http://www.seomoz.org/blog/tweets-effect-rankings-unexpected-case-study
  • Possible Effects from LinkedIn / Google Buzz
    http://searchengineland.com/how-to-use-linkedin-to-generate-business-44330
  • Influence the Influencers to Link + Share
    http://news.ycombinator.com/
  • Create Direct Links in Social Profiles/Publishers
    http://www.seomoz.org/blog/your-profile-just-got-a-whole-lot-snazzier
  • Clickstream Data
    http://www.flickr.com/photos/dullhunk/3677405185/
  • Where to Participate on the Social Web
  • Facebook
    http://www.facebook.com/SEOmoz
  • Twitter
    http://twitter.com/seomoz
  • LinkedIn
    http://www.linkedin.com/company/seomoz
  • YOUTube
    http://www.youtube.com/watch?v=k7BWCgvebdI
  • StumbleUpon
    http://stumbleupon.com
  • Wikipedia
    http://wikipedia.org
  • Blogs
    http://blogsearch.google.com/
  • Forums
    http://boardreader.com/
  • Social News Sites
    http://www.seomoz.org/blog/reddit-stumbleupon-delicious-and-hacker-news-algorithms-exposed
  • Q+A Sites
    http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
    http://www.readwriteweb.com/archives/question_and_answer_sites.php
  • Document Sharing Sites
    http://scribd.com, http://docstoc.com and http://slideshare.net
  • Emerging Social Properties
    http://www.foursquare.com
  • Emerging Social Properties
    http://namesake.com
  • Emerging Social Properties
    http://path.com
  • Emerging Social Properties
    http://trunk.ly
  • Best Practices for Social Marketing
  • Start with Great Content People Will Want to Share
    http://www.seomoz.org/dp/engineer-page
  • Use Sharing (and SEO) Friendly Formats
    http://www.google.com/search?q=refer+an+engineer
  • Choose the Right Communities
    http://careers.stackoverflow.com/jobs/10371/wanted-software-engineers-reward-12-000-seomoz
  • Create Robust Profiles
    https://profiles.google.com/randfish/about
  • Be Consistent Across Mediums
    Hot tip – search for other strong social participants in your industry to find profile opportunities
  • Contribute High Quality Content
    http://www.quora.com/SEO/What-techniques-do-websites-use-to-game-the-Google-search-engine
  • Link Drop Authentically
    http://www.seomoz.org/blog/googles-farmer-update-analysis-of-winners-vs-losers
  • Be Cautious With Anchor Text
    http://www.nytimes.com/2011/02/11/business/media/11search.html
  • Create + Leverage Offline Relationships
    http://www.flickr.com/photos/seomoz/sets/72157625661324746/
  • Examples of GreatSocial Media Marketing in Action
  • Virgin America
    http://adage.com/article/digital/virgin-america-values-twitter-facebook-tv/148795/
  • Old Spice
    http://mashable.com/2010/07/15/old-spice-social-media-campaign/
  • Mixtent
    http://www.mixtent.com
  • Unbounce
    http://www.unbounce.com
  • Oyster Hotels
    http://www.oyster.com/hotels/photo-fakeouts/
  • Great Case Studies from Radian6
    http://www.radian6.com/resources/library/category/case-studies/
  • Q+A
    Rand Fishkin, CEO & Co-Founder, SEOmoz
    • Twitter: @randfish
    • Blog: www.seomoz.org/blog
    • Email: rand@seomoz.org
    You can now try SEOmoz PRO Free!
    http://www.seomoz.org/freetrial
  • Summary of This Presentation
    Using Social Media to Drive Traffic + Search Rankings:
    • The Source of Social Media’s Rise and Value
    • How Social Media Can Add Value to a Company
    • How Social Media Can Influence Search Engine Rankings
    • Where + How to Participate in Social Media Marketing
    • Examples of Great Social Campaigns