Tweeted URLs Earn Direct LinksGoogle says they don’t directly count tweets in rankings, but a popular tweet containing a linkearns a lot of re-publishing across the web Google does crawl, index and count.
Facebook Shares in Bing, TooThrough Bing’s partnership/integration with Facebook, results are massively personalized for anylogged-in Facebook user (all 900 million of them)
Google’s DEEP Social Network Whoa. Google really does know everything about you (and your friends).http://www.google.com/s2/u/0/search/social - the hardest-to-find page in Google
Second-Order EffectsSocial Activity Leads to Search Rankings
Social Drives Awareness & BrandingKeith Urban’s tweet informed 200 million people prior to President Obama’s speech:http://blog.socialflow.com/post/5246404319/breaking-bin-laden-visualizing-the-power-of-a-single
Social Drives QueriesJust after the social boom from DSC, the queries for their brand went “meteoric” in Google Trends
Create Share-Worthy Content Share Socially Earn the Social Rankings Boost
Create Share-Worthy Content Share Socially Earn the Social Rankings Boost Get Natural Links from Content’s Visibility & Value
Create Share- Worthy Content Share Socially Earn the Social Rankings Boost Get Natural Links from Content’sEarn More Social Visibility & Value Followers
Create Share- Worthy Content Share Socially Earn the Social Rankings BoostAmplify Network Reach Get Natural Links from Content’s Earn More Social Visibility & Value Followers
Create Share- Worthy ContentMore Searchers Share SociallyBiased to Seeing Your Stuff Earn the Social Rankings BoostAmplify Network Reach Get Natural Links from Content’s Earn More Social Visibility & Value Followers
Create Share- Worthy ContentMore Searchers Share SociallyBiased to Seeing Your Stuff Win the Earn the Social Internet Rankings BoostAmplify Network Reach Get Natural Links from Content’s Earn More Social Visibility & Value Followers
Start with Great Contenthttp://www.dollarshaveclub.com/
Add a Little PR Outreachhttp://techcrunch.com/2012/03/06/dollar-shave-club/
Spread Across Social Networkshttp://www.facebook.com/DollarShaveClub
Spread Across Social Networkshttps://twitter.com/#!/dollarshaveclub
Spread Across Social Networkshttp://www.youtube.com/watch?v=ZUG9qYTJMsI
Dominate Personalized Searchhttps://www.google.com/search?q=shave (while logged in to my account)
Earn Links Like CrazyThe links are too new to show in link tools like OSE/Majestic, but they likely have 10K+ links fromhigh authority domains in just a few days.
Win the InternetVia http://sigforum.com/eve/forums/a/tpc/f/320601935/m/2220052382
A Great Case Study for SEOIf DSC had integrated SEO into their viral and social marketing plan, they likely could have earnedrankings across search terms that would continue to send them traffic long after the launch.
Google+ CirclesGoogle’s “extended circles” mean you influence not only your followers, but their followers, too.
FindPeopleonPlus + Targeted Outreachhttp://findpeopleonplus.com – great tool for G+ discovery
Requesting Feedback/Shares by NameBecause a +Name becomes a notification, using them signals G+ users and often results in a follow
Study Ripples to Target Viral Users I shared this; it got lots of re-shares By viewing ripples like this one, you can see which influencers resulted in large amounts of shares.Hot on G+ is a great way to study this: https://plus.google.com/u/1/hot
G+ Also Uses Gmail… Email = NetworkAnyone with a Gmail account is automatically included in personalized sharing
News/Media/PR SEO Email Blogs + Blogging Research/White Papers InfographicsComment Marketing Social Networks Online Video COMBINE TO WIN Local Portals (focus on just one, and you miss out) Forums WebinarsSocial Bookmarking Word of Mouth Direct/Referring Links Podcasting Type-In Traffic Q+A Sites