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Value Proposition Help Men Look Their Best Store that Learns Based on What You + Your Friends Like/Rate/Buy Key Product Bookmarking Powered by Facebook Likes/Shares via oAuth Created by Editors + UGC Reviews/Ratings Store Content “Best of” Content Awards Best Fashion via FB Photos/Tagging Fashion 101 Content Editors Answer Tough Fashion Qs w/ Graphics Widgets for Users + Badges for Stores/Brands that Earn High Ratings Awards + Badges
10 Marketing Tactics:Inspired by the marketing of others, these will help insure that Haberdashing is at the top of every search result.
#1: Media Outreach for Launch(es) Searching Quora (via Google) Searching Twitter (via FollowerWonk) Searching LinkedIn Journalists who participate on the web are often far easier to connect with than those who don’t. If you’re bootstrapping, use social sites to make your media contacts.
#2: Event Photography + Facebook Tagging By tagging people and clothing in photos, you alert both individuals and brands to your presence on Facebook. To see the photo… They have to first “like” your page/brand!
#3: Answer Burning Questions Socially Using some basic queries at sites like http://twitter.comhttp://quora.comhttp://answers.yahoo.com, etc. can reveal huge direct marketing opportunities.
#4: Contests + Giveaways w/ Social Tie-Ins Via http://www.mobilecrunch.com/2011/03/29/like-us-on-facebook-win-awesome-stuff/
#5: Flickr’s Creative-Commons Licensed Photos Via http://www.flickr.com/creativecommons/
#6: Oli Gardner-Style Guest Blogging Finding guest blog opportunities is fairly easy – Try queries like http://www.google.com/search?q=fashion+"guest+author“and variations thereof
#7: OKCupid’s Drop-down Social CTAs Via http://blog.okcupid.com/index.php/10-charts-about-sex/
#8: CSS + HTML5 Gallery Submission Hundreds of links and tens of thousands of visits are available if you use the right, “hot” technology to build your site. Query e.g. http://www.google.com/search?q=html5+gallery
#9: Embeddable Badges + Widgets Via http://www.programmableweb.com/mashup/amazon-wishlist-gadget
#10: Store/Brand Outreach Campaign Use a non-personalized, geo-agnostic query like this, then find smaller brands appearing on page 3-100 of results. Then find individual shops/stores in major markets by using the location setter in Google Search The process is simple, but the execution is hard. You need a data-driven but empathetic, high quality writer to do outreach individually + personally.
#10: Ask Not What They Can Do For You… Make this link a landing page explaining value proposition for contributors + retail stores. The primary goal of outreach should be to get your brand in that person’s head. Then, if you execute well enough on the product side, you’ll earn links, tweets, shares, likes, etc. naturally.
8 Tools for Measuring + Improving:My recommended metrics + data tools for building a repeatable, scalable process for Haberdashing.
#1: Google Analytics (w/ Some Customizations) Via http://www.seomoz.org/blog/seomoz-google-analytics-setup-whiteboard-friday
#2: PostRank Via https://analytics.postrank.com/ - PostRank will measure the social sharing activity on any URL in a feed, so you can see what content works (and doesn’t) on the social web
#3: Feedburner Via http://feedburner.com – though it hasn’t been updated in a long time, it’s still the best free software for monitoring feed activity and growth.
#4: Unbounce’s Landing Page Platform Via http://unbounce.com/
#5: Facebook Insights Via http://www.facebook.com/insights
#6: Wistia Video Analytics Problem w/ video is it’s hard to measure engagement w/ traditional analytics that show only pageviews. http://www.wistia.com fixes that in an elegant way.
#7: Bit.ly PRO for Short URL Tracking If you use shortened URLs on Facebook+ Twitter, http://bit.ly can help track and segment out the portion of the traffic that’s direct vs. referral (but hidden due to desktop/mobile apps)