Let’s See What’s on the SEO Menu Today:I. Why Search Matters So MuchII. Making an SEO-Friendly SiteIII. Quick Setup Guide for BloggersIV. Choosing Keywords & Optimizing Your PagesV. Link Building Dos & Don’tsVI. 10 Actionable Tips for Your BlogVII. Answers to Frequent Questions
The Growth of Search Number of Searches/Day on Google 3 Billion Searches/Day (announced Aug. 2012)
SEO vs. Paid Search Ads 75%+ of all clicks go to organic results, not paid ads.
SEO vs. Paid Search Ads More than 50% of search queries have no paid ads at all.
Great SEO Builds On ItselfDone right, consistent, quality posts + solid SEO lead to a natural growth in referrals
Using Wordpress? You’re 80% There!“(Wordpress) is a fantastic piece of software, it makes your site easilycrawlable by search engines, solves some 80-90% of mechanics ofSEO and is the first big step anyone can take towards creating apopular online business.”Via: http://www.howtomakemyblog.com/seo/googles-matt-cutts-wordpress-the-best-blogging-platform-for-seo/
Wordpress Users: Read This Guide!http://yoast.com/articles/wordpress-seo/ - I also recommend Joost’s plugin “Wordpress SEO”
Other SEO-Friendly Platforms Include:http://drupal.org/, http://joomla.com and http://www.squarespace.com are all good choices if Wordpress isn’t a match.
Less Ideal Platforms for SEOI wouldn’t recommend these platforms as a first choice for SEO-friendly blogging, though some (likeTypePad and Expression Engine) can be customized with enough elbow grease.
A Few More General Keyword RulesA) Don’t target more than 2 pgs on your site to a given keywordB) Never use a keyword in a post more than what feels naturalC) Not every post needs to be keyword targetedD) Choose keyword subjects that you have expertise in. Don’ttry to force a keyword+post combination that won’t be quality.E) The better the post, the better your chances for ranking.SEO is less about the perfect formula and more about peopleloving & sharing your work.
What Elements Matter in a Link? URL Rel=“Nofollow” (a tag that indicates search (the link target) engines shouldn’t trust/count this link) <p><a href=http://www.seomoz.org rel=“nofollow”> SEOmoz’s Website </a> is a good resource for those seeking to learn more about search engine optimization.</p> Surrounding Text Anchor text (may provide context on(tells the engine what the link’s relevance) this link is about)
Tactics to Earn Great Links• Beginner’s Guide: Chapter 7 – Growing Links & Popularity• Link Building Blog Posts on SEOmoz• Webinar on Link Building Strategies• 101 Ways to Build Links from SEOBook• Link Building Presentations on Slideshare• The Science of Retweets from Dan Zarrella• The Noob Guide to Link Building from Mike King• 1000s of Link Building Tactics from the SEOmoz Blog
#1: Be Willing to Fail for a Long Time Where Geraldine Started Her Blog
#1: Be Willing to Fail for a Long Time Where people usually give up.
#1: Be Willing to Fail for a Long Time 2.5 years in, she finally reaches 1000s of daily visits
“The only thing that I see that is distinctlydifferent about me is that I’m not afraid toDIE on a treadmill. You might have moretalent than me, you might be smarter thanme, but if we get on a treadmill together,there are two things: 1- You’re getting offfirst OR 2- I’m gonna DIE. It’s really thatsimple” - Will Smith
What Was Google’s “Panda” Update? Do I Need to Worry About That?Check out http://www.seomoz.org/blog/how-googles-panda-update-changed-seo-best-practices-forever-whiteboard-friday for more on how Panda imapcted SEO and http://www.seomoz.org/blog/beat-google-panda fortips on how to beat it.
What About “Penguin”?http://www.seomoz.org/blog/penguins-pandas-and-panic-at-the-zoo