2. Let’s See What’s on the SEO Menu Today:I. Why Search Matters So MuchII. Making an SEO-Friendly SiteIII. Quick Setup Guide for BloggersIV. Choosing Keywords & Optimizing Your PagesV. Link Building Dos & Don’tsVI. 10 Actionable Tips for Your BlogVII. Answers to Frequent Questions
3. The Growth of Search Number of Searches/Day on Google 3 Billion Searches/Day (announced Aug. 2012)
4. SEO vs. Paid Search Ads 75%+ of all clicks go to organic results, not paid ads.
5. SEO vs. Paid Search Ads More than 50% of search queries have no paid ads at all.
6. Great SEO Builds On ItselfDone right, consistent, quality posts + solid SEO lead to a natural growth in referrals
7. Making Your Blog SEO-Friendly
8. Using Wordpress? You’re 80% There!“(Wordpress) is a fantastic piece of software, it makes your site easilycrawlable by search engines, solves some 80-90% of mechanics ofSEO and is the first big step anyone can take towards creating apopular online business.”Via: http://www.howtomakemyblog.com/seo/googles-matt-cutts-wordpress-the-best-blogging-platform-for-seo/
9. Wordpress Users: Read This Guide!http://yoast.com/articles/wordpress-seo/ - I also recommend Joost’s plugin “Wordpress SEO”
10. Other SEO-Friendly Platforms Include:http://drupal.org/, http://joomla.com and http://www.squarespace.com are all good choices if Wordpress isn’t a match.
11. Less Ideal Platforms for SEOI wouldn’t recommend these platforms as a first choice for SEO-friendly blogging, though some (likeTypePad and Expression Engine) can be customized with enough elbow grease.
12. Quick Setup Guide for Bloggers
13. Step 1: Google Webmaster Toolshttp://google.com/webmasters - can help you diagnose and repair issues w/ your site
14. Step 2: Feedburnerhttp://feedburner.com – create RSS feeds and track your subscribers and clicks
15. Step 3: Google Analyticshttp://google.com/analytics - track how visitors get to you and what they do on your site
16. Step 4: Bit.ly to Track Sharinghttp://bit.ly – great for determining which shares your fans/followers really enjoy
17. Optional: SEOmoz PROhttp://pro.seomoz.org – good if you’re hardcore into SEO, otherwise less ideal
18. Choosing Keywords &Optimizing Your Pages
19. Step 1: Go to Google AdWords http://adwords.google.com/select/KeywordToolExternal is nice & free!
20. Step 2: Use “Exact Match” Don’t Use This “Broad” as Numbers are Way OffUse “Exact” - These are Much Better http://adwords.google.com/select/KeywordToolExternal is nice & free!
22. Step 4: Make Great Titles Using Your KeywordsNote the title doesn’t have to just be keywords, and that you can combine terms, too!
23. Step 5: Employ Keywords Wisely in Your PostKeyword use in the first paragraph or two is smart, as is including a relevant picture or two
24. Choose Keywords that Aren’t Too Competitive Strong, popular sites w/ targeted titles + content
25. Choose Keywords that Aren’t Too Competitive Weaker, lesser known sites and non-targeted titles
26. Focus on the Long Tail & Chunky Middle First
27. A Few More General Keyword RulesA) Don’t target more than 2 pgs on your site to a given keywordB) Never use a keyword in a post more than what feels naturalC) Not every post needs to be keyword targetedD) Choose keyword subjects that you have expertise in. Don’ttry to force a keyword+post combination that won’t be quality.E) The better the post, the better your chances for ranking.SEO is less about the perfect formula and more about peopleloving & sharing your work.
28. Link Building Dos and Don’ts
29. Don’t Fall for This Crap
30. Or This Other Crap
31. Or This Equally Terrible Crap
32. Or This Magnificently Scary Crap
33. Or This
34. Or This
35. Or This
36. Got it? Good!
37. Chart of Link Tactics & Relative Risk
38. What Elements Matter in a Link? URL Rel=“Nofollow” (a tag that indicates search (the link target) engines shouldn’t trust/count this link) <p><a href=http://www.seomoz.org rel=“nofollow”> SEOmoz’s Website </a> is a good resource for those seeking to learn more about search engine optimization.</p> Surrounding Text Anchor text (may provide context on(tells the engine what the link’s relevance) this link is about)
39. Tactics to Earn Great Links• Beginner’s Guide: Chapter 7 – Growing Links & Popularity• Link Building Blog Posts on SEOmoz• Webinar on Link Building Strategies• 101 Ways to Build Links from SEOBook• Link Building Presentations on Slideshare• The Science of Retweets from Dan Zarrella• The Noob Guide to Link Building from Mike King• 1000s of Link Building Tactics from the SEOmoz Blog
40. 10 Actionable Tips for Your Blog
41. #1: Be Willing to Fail for a Long Time Where Geraldine Started Her Blog
42. #1: Be Willing to Fail for a Long Time Where people usually give up.
43. #1: Be Willing to Fail for a Long Time 2.5 years in, she finally reaches 1000s of daily visits
44. “The only thing that I see that is distinctlydifferent about me is that I’m not afraid toDIE on a treadmill. You might have moretalent than me, you might be smarter thanme, but if we get on a treadmill together,there are two things: 1- You’re getting offfirst OR 2- I’m gonna DIE. It’s really thatsimple” - Will Smith
45. #2: Blog Posts Can Be More than Text & Photos
46. #3: Don’t Separate Into Multiple Sites or Subdomains http://www.seomoz.org/blog/understanding-root-domains-subdomains-vs-subfolders-microsites
47. #4: Experiment with Lots of Different NetworksUsers: 200mm 900mm 200mm 150mm 20mmUsers: 15mm 30mm 14mm 15mm 15mm
48. #5: Don’t Just Aim for Rankings, Go for CTR Which onewould you click?
49. #6: Use Google Reader to Find Other Blogs Whose Communities to Participate In http://www.google.com/reader/view/#directory-search/travel%20blog//0
50. #7: Use Followerwonk to Find Twitter Influencers http://followerwonk.com
51. #8: Use FindPeopleOnPlus for Google+ http://findpeopleonplus.com
52. #9: Your Followers Aren’t All Online at the Same Time. Share More than Once. Via http://followerwonk.com
53. #10: Use Rel=Author & Google+ to Get Your Mugshot Next to Your Pages in SERPs http://www.blindfiveyearold.com/how-to-implement-rel-author
54. Answers to Frequent Questions
55. What Was Google’s “Panda” Update? Do I Need to Worry About That?Check out http://www.seomoz.org/blog/how-googles-panda-update-changed-seo-best-practices-forever-whiteboard-friday for more on how Panda imapcted SEO and http://www.seomoz.org/blog/beat-google-panda fortips on how to beat it.
56. What About “Penguin”?http://www.seomoz.org/blog/penguins-pandas-and-panic-at-the-zoo
57. Should I Worry About Spam Comments?
58. Can Links from Low Quality Sites Hurt Me? http://www.seomoz.org/blog/what-if-my-competitors-point-spammy-links-to-my-site
59. What About Image Search SEO?http://www.seomoz.org/blog/image-seo-basics-whiteboard-friday
60. What About Local SEO? NormalAlgorithm MapsAlgorithm http://www.davidmihm.com/local-search-ranking-factors.shtml
61. What About Recipe SEO? Rich Snippets Specific Filtershttp://googlesystem.blogspot.com/2 011/02/google-recipe-search.html
62. Google’s smart, but even theyf#$% up Really?
63. Thank you! Let’s do some Q+A! Download this Webinar: http://bit.ly/foodbloggerseo Contacting Me:@randfish or email@example.com