SEO for Food Bloggers 2012
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SEO for Food Bloggers 2012

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Rand Fishkin's presentation

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  • Full Name Full Name Comment goes here.
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  • Thanks, I am the Food blog for https://yzenith.com
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  • It's so great and completely your slide. Thanks. Regards from Portal de Gastronomia https://www.quetecomo.es/
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  • Great points well put. make it work for the real people and Google will eventually catch on...

    Product Feed management
    http://www.valleypointtechnologies.com
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  • Thanks so much Rand! Your workshop was my favorite this week. Learned so much.
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  • I used to work in web analytics, before taking a big career change to become an event manager, developing food blogging as a hobby on the side.
    Thank you SO much for this, reminding me how simple things can make a big difference to my (still relatively new) hobby. It's brilliantly well written and incredibly helpful. I'll be sharing with all my blogger friends.
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SEO for Food Bloggers 2012 Presentation Transcript

  • 1. Food Blogs & SEO:Marketing Made Delicious Rand Fishkin, CEO, SEOmoz @randfish http://bit.ly/foodbloggerseo
  • 2. Let’s See What’s on the SEO Menu Today:I. Why Search Matters So MuchII. Making an SEO-Friendly SiteIII. Quick Setup Guide for BloggersIV. Choosing Keywords & Optimizing Your PagesV. Link Building Dos & Don’tsVI. 10 Actionable Tips for Your BlogVII. Answers to Frequent Questions
  • 3. The Growth of Search Number of Searches/Day on Google 3 Billion Searches/Day (announced Aug. 2012)
  • 4. SEO vs. Paid Search Ads 75%+ of all clicks go to organic results, not paid ads.
  • 5. SEO vs. Paid Search Ads More than 50% of search queries have no paid ads at all.
  • 6. Great SEO Builds On ItselfDone right, consistent, quality posts + solid SEO lead to a natural growth in referrals
  • 7. Making Your Blog SEO-Friendly
  • 8. Using Wordpress? You’re 80% There!“(Wordpress) is a fantastic piece of software, it makes your site easilycrawlable by search engines, solves some 80-90% of mechanics ofSEO and is the first big step anyone can take towards creating apopular online business.”Via: http://www.howtomakemyblog.com/seo/googles-matt-cutts-wordpress-the-best-blogging-platform-for-seo/
  • 9. Wordpress Users: Read This Guide!http://yoast.com/articles/wordpress-seo/ - I also recommend Joost’s plugin “Wordpress SEO”
  • 10. Other SEO-Friendly Platforms Include:http://drupal.org/, http://joomla.com and http://www.squarespace.com are all good choices if Wordpress isn’t a match.
  • 11. Less Ideal Platforms for SEOI wouldn’t recommend these platforms as a first choice for SEO-friendly blogging, though some (likeTypePad and Expression Engine) can be customized with enough elbow grease.
  • 12. Quick Setup Guide for Bloggers
  • 13. Step 1: Google Webmaster Toolshttp://google.com/webmasters - can help you diagnose and repair issues w/ your site
  • 14. Step 2: Feedburnerhttp://feedburner.com – create RSS feeds and track your subscribers and clicks
  • 15. Step 3: Google Analyticshttp://google.com/analytics - track how visitors get to you and what they do on your site
  • 16. Step 4: Bit.ly to Track Sharinghttp://bit.ly – great for determining which shares your fans/followers really enjoy
  • 17. Optional: SEOmoz PROhttp://pro.seomoz.org – good if you’re hardcore into SEO, otherwise less ideal
  • 18. Choosing Keywords &Optimizing Your Pages
  • 19. Step 1: Go to Google AdWords http://adwords.google.com/select/KeywordToolExternal is nice & free!
  • 20. Step 2: Use “Exact Match” Don’t Use This “Broad” as Numbers are Way OffUse “Exact” - These are Much Better http://adwords.google.com/select/KeywordToolExternal is nice & free!
  • 21. Step 3: Choose Keywords Wisely http://adwords.google.com/select/KeywordToolExternal is nice & free!
  • 22. Step 4: Make Great Titles Using Your KeywordsNote the title doesn’t have to just be keywords, and that you can combine terms, too!
  • 23. Step 5: Employ Keywords Wisely in Your PostKeyword use in the first paragraph or two is smart, as is including a relevant picture or two
  • 24. Choose Keywords that Aren’t Too Competitive Strong, popular sites w/ targeted titles + content
  • 25. Choose Keywords that Aren’t Too Competitive Weaker, lesser known sites and non-targeted titles
  • 26. Focus on the Long Tail & Chunky Middle First
  • 27. A Few More General Keyword RulesA) Don’t target more than 2 pgs on your site to a given keywordB) Never use a keyword in a post more than what feels naturalC) Not every post needs to be keyword targetedD) Choose keyword subjects that you have expertise in. Don’ttry to force a keyword+post combination that won’t be quality.E) The better the post, the better your chances for ranking.SEO is less about the perfect formula and more about peopleloving & sharing your work.
  • 28. Link Building Dos and Don’ts
  • 29. Don’t Fall for This Crap
  • 30. Or This Other Crap
  • 31. Or This Equally Terrible Crap
  • 32. Or This Magnificently Scary Crap
  • 33. Or This
  • 34. Or This
  • 35. Or This
  • 36. Got it? Good!
  • 37. Chart of Link Tactics & Relative Risk
  • 38. What Elements Matter in a Link? URL Rel=“Nofollow” (a tag that indicates search (the link target) engines shouldn’t trust/count this link) <p><a href=http://www.seomoz.org rel=“nofollow”> SEOmoz’s Website </a> is a good resource for those seeking to learn more about search engine optimization.</p> Surrounding Text Anchor text (may provide context on(tells the engine what the link’s relevance) this link is about)
  • 39. Tactics to Earn Great Links• Beginner’s Guide: Chapter 7 – Growing Links & Popularity• Link Building Blog Posts on SEOmoz• Webinar on Link Building Strategies• 101 Ways to Build Links from SEOBook• Link Building Presentations on Slideshare• The Science of Retweets from Dan Zarrella• The Noob Guide to Link Building from Mike King• 1000s of Link Building Tactics from the SEOmoz Blog
  • 40. 10 Actionable Tips for Your Blog
  • 41. #1: Be Willing to Fail for a Long Time Where Geraldine Started Her Blog
  • 42. #1: Be Willing to Fail for a Long Time Where people usually give up.
  • 43. #1: Be Willing to Fail for a Long Time 2.5 years in, she finally reaches 1000s of daily visits
  • 44. “The only thing that I see that is distinctlydifferent about me is that I’m not afraid toDIE on a treadmill. You might have moretalent than me, you might be smarter thanme, but if we get on a treadmill together,there are two things: 1- You’re getting offfirst OR 2- I’m gonna DIE. It’s really thatsimple” - Will Smith
  • 45. #2: Blog Posts Can Be More than Text & Photos
  • 46. #3: Don’t Separate Into Multiple Sites or Subdomains http://www.seomoz.org/blog/understanding-root-domains-subdomains-vs-subfolders-microsites
  • 47. #4: Experiment with Lots of Different NetworksUsers: 200mm 900mm 200mm 150mm 20mmUsers: 15mm 30mm 14mm 15mm 15mm
  • 48. #5: Don’t Just Aim for Rankings, Go for CTR Which onewould you click?
  • 49. #6: Use Google Reader to Find Other Blogs Whose Communities to Participate In http://www.google.com/reader/view/#directory-search/travel%20blog//0
  • 50. #7: Use Followerwonk to Find Twitter Influencers http://followerwonk.com
  • 51. #8: Use FindPeopleOnPlus for Google+ http://findpeopleonplus.com
  • 52. #9: Your Followers Aren’t All Online at the Same Time. Share More than Once. Via http://followerwonk.com
  • 53. #10: Use Rel=Author & Google+ to Get Your Mugshot Next to Your Pages in SERPs http://www.blindfiveyearold.com/how-to-implement-rel-author
  • 54. Answers to Frequent Questions
  • 55. What Was Google’s “Panda” Update? Do I Need to Worry About That?Check out http://www.seomoz.org/blog/how-googles-panda-update-changed-seo-best-practices-forever-whiteboard-friday for more on how Panda imapcted SEO and http://www.seomoz.org/blog/beat-google-panda fortips on how to beat it.
  • 56. What About “Penguin”?http://www.seomoz.org/blog/penguins-pandas-and-panic-at-the-zoo
  • 57. Should I Worry About Spam Comments?
  • 58. Can Links from Low Quality Sites Hurt Me? http://www.seomoz.org/blog/what-if-my-competitors-point-spammy-links-to-my-site
  • 59. What About Image Search SEO?http://www.seomoz.org/blog/image-seo-basics-whiteboard-friday
  • 60. What About Local SEO? NormalAlgorithm MapsAlgorithm http://www.davidmihm.com/local-search-ranking-factors.shtml
  • 61. What About Recipe SEO? Rich Snippets Specific Filtershttp://googlesystem.blogspot.com/2 011/02/google-recipe-search.html
  • 62. Google’s smart, but even theyf#$% up  Really?
  • 63. Thank you! Let’s do some Q+A! Download this Webinar: http://bit.ly/foodbloggerseo Contacting Me:@randfish or rand@seomoz.org