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Exploring the New Opportunity in Google’s Social Search Features,[object Object],Rand Fishkin, CEO + Co-founder, SEOmoz,[object Object],May 2011; New York,[object Object]
Results from Google’s “My Social Circle.” To see results like this, just add “&tbs=frim:1” to the end of any Google query.,[object Object],http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html,[object Object]
The social connections appear to influence rank ordering.,[object Object],http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html,[object Object],These annotations undoubtedly increase CTR, particularly if the source is trusted.,[object Object]
Hang on a tic... How did they know I’m connected to Kalena on Facebook?! I haven’t yet added Facebook to my Google account!,[object Object],http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html,[object Object],http://www.google.com/search?q=mba+program+reviews,[object Object]
If Networks are Latent…,[object Object],Google + Social Really Could Work for Everyone,[object Object]
Question 1:,[object Object],What Networks Does Google Support?,[object Object],Question 2:,[object Object],How Can We Earn More Connections?,[object Object]
Currently, Google supports these 7 social networks,[object Object],http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html,[object Object],Use this URL while logged in to see yours: https://profiles.google.com/connectedaccounts,[object Object]
Facebook,[object Object],“Shared this” language suggests that a “like” alone may not be enough to appear in these results,[object Object],http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html,[object Object],Screenshots from top results for http://www.google.com/search?q=seo-friendly+directories,[object Object]
More Friends + More Shares,[object Object],Personal Pages can use the “Find Friends” feature,[object Object],Company pages convert “likes” into “friends”,[object Object],http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html,[object Object],Good piece on earning more likes to company pages:,[object Object],http://thenextweb.com/socialmedia/2010/10/01/13-simple-ways-of-increasing-your-facebook-likes/,[object Object]
More Likes on Company Pages,[object Object],I like Ian’s self-effacing CTA, and the fact that a like on any post is actually a like for the whole blog!,[object Object],http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html,[object Object],SitewideFacebook “Like” buttons are neither banned nor blackhat, but they’re a great way to earn connections,[object Object]
Employ + Promote the “Share” Button,[object Object],“Share” is a more intensive, lower conversion activity, but that’s probably exactly why Google thinks it’s worthwhile.,[object Object],See http://www.seomoz.org/blog/facebook-twitters-influence-google-search-rankingsfor info on the correlation between Facebook shares + Google rankings,[object Object]
Yahoo! Pulse…,[object Object],Umm… Yeah, sorry. I got nothing. I probably wouldn’t spend much time here either, as it’s largely a dying community (from a social standpoint).,[object Object],http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html,[object Object]
Flickr,[object Object],http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html,[object Object],Flickr’s social interactions are primarily around comments + favorites on photos. ,[object Object]
Flickr,[object Object],You can see who’s connected to you via this link,[object Object],http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html,[object Object],Earning “contacts” are what get your shares to show up in Google results.,[object Object]
LinkedIn,[object Object],LinkedIn is, perhaps, the easiest place to build a network. Virtually any invite message you send that includes a personalized, well written connection request has a good chance to be accepted.,[object Object],http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html,[object Object]
LinkedIn Updates Don’t Seem to Hit Google,[object Object],???,[object Object],I tried dozens of queries through many LinkedIn connections with no results in Google. I’ve never actually found a “shared by” annotation from LinkedIn either…,[object Object],http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html,[object Object]
Quora,[object Object],If you haven’t yet started contributing on http://www.quora.com, the Google social integration is a great excuse ,[object Object]
Answering Popular Questions w/ Great Answers is the Best Way to Earn Follows,[object Object],Hovering on a topic will show you follower-counts.,[object Object],Find topics where you’re an expert; click on the “open questions” link + answer. http://www.quora.com/browseis a reasonable (though not great) place to start.,[object Object]
Use Graphics/Photos in Answers; it Works,[object Object],50 Upvotes on an answer containing an image… Probably not a coincidence.,[object Object],Tackling older questions where other answers haven’t been robust can often yield better results than answering something where a phenomenal response already exists.,[object Object]
Twitter,[object Object],If you haven’t yet read it, http://blog.socialflow.com/post/5246404319/breaking-bin-laden-visualizing-the-power-of-a-single is really quite remarkable.,[object Object]
Yelp,[object Object],Yelp’s data influences local, but not yet in a directly social way,[object Object],Social results and local/places results don’t yet overlap, but I suspect it can’t be long.,[object Object]
Yelp,[object Object],Talk + Events are the best ways to make connections currently,[object Object],Unfortunately, Yelp, like LinkedIn + Yahoo, doesn’t appear to create sharing connections in the same way Facebook, Twitter, Quora and Flickr do.,[object Object]
Rule Social SERPs…,[object Object],Rule the Future!,[object Object]
Q+A,[object Object],Rand Fishkin, CEO & Co-Founder, SEOmoz,[object Object],[object Object]

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