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Opportunity in Google's Social Search


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Rand Fishkin of SEOmoz's presentation at the MozNYC meetup (hosted by ProMediaCorp) in May 2011.

Rand Fishkin of SEOmoz's presentation at the MozNYC meetup (hosted by ProMediaCorp) in May 2011.

Published in: News & Politics, Technology
  • Best one
    Hope you are in good health. My name is AMANDA . I am a single girl, Am looking for reliable and honest person. please have a little time for me. Please reach me back so that i can explain all about myself .
    Best regards AMANDA.
    Are you sure you want to  Yes  No
    Your message goes here
  • I've questioned Quora for a while now... In the company of the other 6 social networks google supports (via rand's presentation) -- I'm now a Quora believer. Still question the huge traffic they report tho... (550mm / mo ?)
    Are you sure you want to  Yes  No
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  • 1. Exploring the New Opportunity in Google’s Social Search Features
    Rand Fishkin, CEO + Co-founder, SEOmoz
    May 2011; New York
  • 2. Results from Google’s “My Social Circle.” To see results like this, just add “&tbs=frim:1” to the end of any Google query.
  • 3. The social connections appear to influence rank ordering.
    These annotations undoubtedly increase CTR, particularly if the source is trusted.
  • 4. Hang on a tic... How did they know I’m connected to Kalena on Facebook?! I haven’t yet added Facebook to my Google account!
  • 5. If Networks are Latent…
    Google + Social Really Could Work for Everyone
  • 6. Question 1:
    What Networks Does Google Support?
    Question 2:
    How Can We Earn More Connections?
  • 7. Currently, Google supports these 7 social networks
    Use this URL while logged in to see yours:
  • 8. Facebook
    “Shared this” language suggests that a “like” alone may not be enough to appear in these results
    Screenshots from top results for
  • 9. More Friends + More Shares
    Personal Pages can use the “Find Friends” feature
    Company pages convert “likes” into “friends”
    Good piece on earning more likes to company pages:
  • 10. More Likes on Company Pages
    I like Ian’s self-effacing CTA, and the fact that a like on any post is actually a like for the whole blog!
    SitewideFacebook “Like” buttons are neither banned nor blackhat, but they’re a great way to earn connections
  • 11. Employ + Promote the “Share” Button
    “Share” is a more intensive, lower conversion activity, but that’s probably exactly why Google thinks it’s worthwhile.
    See info on the correlation between Facebook shares + Google rankings
  • 12. Yahoo! Pulse…
    Umm… Yeah, sorry. I got nothing. I probably wouldn’t spend much time here either, as it’s largely a dying community (from a social standpoint).
  • 13. Flickr
    Flickr’s social interactions are primarily around comments + favorites on photos.
  • 14. Flickr
    You can see who’s connected to you via this link
    Earning “contacts” are what get your shares to show up in Google results.
  • 15. LinkedIn
    LinkedIn is, perhaps, the easiest place to build a network. Virtually any invite message you send that includes a personalized, well written connection request has a good chance to be accepted.
  • 16. LinkedIn Updates Don’t Seem to Hit Google
    I tried dozens of queries through many LinkedIn connections with no results in Google. I’ve never actually found a “shared by” annotation from LinkedIn either…
  • 17. Quora
    If you haven’t yet started contributing on, the Google social integration is a great excuse 
  • 18. Answering Popular Questions w/ Great Answers is the Best Way to Earn Follows
    Hovering on a topic will show you follower-counts.
    Find topics where you’re an expert; click on the “open questions” link + answer. a reasonable (though not great) place to start.
  • 19. Use Graphics/Photos in Answers; it Works
    50 Upvotes on an answer containing an image… Probably not a coincidence.
    Tackling older questions where other answers haven’t been robust can often yield better results than answering something where a phenomenal response already exists.
  • 20. Twitter
    If you haven’t yet read it, is really quite remarkable.
  • 21. Yelp
    Yelp’s data influences local, but not yet in a directly social way
    Social results and local/places results don’t yet overlap, but I suspect it can’t be long.
  • 22. Yelp
    Talk + Events are the best ways to make connections currently
    Unfortunately, Yelp, like LinkedIn + Yahoo, doesn’t appear to create sharing connections in the same way Facebook, Twitter, Quora and Flickr do.
  • 23. Rule Social SERPs…
    Rule the Future!
  • 24. Q+A
    Rand Fishkin, CEO & Co-Founder, SEOmoz
    • Twitter: @randfish
    • 25. Blog:
    • 26. Email:
    You can now try SEOmoz PRO Free!