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Opportunity in Google's Social Search
 

Opportunity in Google's Social Search

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Rand Fishkin of SEOmoz's presentation at the MozNYC meetup (hosted by ProMediaCorp) in May 2011.

Rand Fishkin of SEOmoz's presentation at the MozNYC meetup (hosted by ProMediaCorp) in May 2011.

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  • Full Name Full Name Comment goes here.
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  • Best one
    Hope you are in good health. My name is AMANDA . I am a single girl, Am looking for reliable and honest person. please have a little time for me. Please reach me back amanda_n14144@yahoo.com so that i can explain all about myself .
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  • I've questioned Quora for a while now... In the company of the other 6 social networks google supports (via rand's presentation) -- I'm now a Quora believer. Still question the huge traffic they report tho... (550mm / mo ?)
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    Opportunity in Google's Social Search Opportunity in Google's Social Search Presentation Transcript

    • Exploring the New Opportunity in Google’s Social Search Features
      Rand Fishkin, CEO + Co-founder, SEOmoz
      May 2011; New York
    • Results from Google’s “My Social Circle.” To see results like this, just add “&tbs=frim:1” to the end of any Google query.
      http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
    • The social connections appear to influence rank ordering.
      http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
      These annotations undoubtedly increase CTR, particularly if the source is trusted.
    • Hang on a tic... How did they know I’m connected to Kalena on Facebook?! I haven’t yet added Facebook to my Google account!
      http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
      http://www.google.com/search?q=mba+program+reviews
    • If Networks are Latent…
      Google + Social Really Could Work for Everyone
    • Question 1:
      What Networks Does Google Support?
      Question 2:
      How Can We Earn More Connections?
    • Currently, Google supports these 7 social networks
      http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
      Use this URL while logged in to see yours: https://profiles.google.com/connectedaccounts
    • Facebook
      “Shared this” language suggests that a “like” alone may not be enough to appear in these results
      http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
      Screenshots from top results for http://www.google.com/search?q=seo-friendly+directories
    • More Friends + More Shares
      Personal Pages can use the “Find Friends” feature
      Company pages convert “likes” into “friends”
      http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
      Good piece on earning more likes to company pages:
      http://thenextweb.com/socialmedia/2010/10/01/13-simple-ways-of-increasing-your-facebook-likes/
    • More Likes on Company Pages
      I like Ian’s self-effacing CTA, and the fact that a like on any post is actually a like for the whole blog!
      http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
      SitewideFacebook “Like” buttons are neither banned nor blackhat, but they’re a great way to earn connections
    • Employ + Promote the “Share” Button
      “Share” is a more intensive, lower conversion activity, but that’s probably exactly why Google thinks it’s worthwhile.
      See http://www.seomoz.org/blog/facebook-twitters-influence-google-search-rankingsfor info on the correlation between Facebook shares + Google rankings
    • Yahoo! Pulse…
      Umm… Yeah, sorry. I got nothing. I probably wouldn’t spend much time here either, as it’s largely a dying community (from a social standpoint).
      http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
    • Flickr
      http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
      Flickr’s social interactions are primarily around comments + favorites on photos.
    • Flickr
      You can see who’s connected to you via this link
      http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
      Earning “contacts” are what get your shares to show up in Google results.
    • LinkedIn
      LinkedIn is, perhaps, the easiest place to build a network. Virtually any invite message you send that includes a personalized, well written connection request has a good chance to be accepted.
      http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
    • LinkedIn Updates Don’t Seem to Hit Google
      ???
      I tried dozens of queries through many LinkedIn connections with no results in Google. I’ve never actually found a “shared by” annotation from LinkedIn either…
      http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
    • Quora
      If you haven’t yet started contributing on http://www.quora.com, the Google social integration is a great excuse 
    • Answering Popular Questions w/ Great Answers is the Best Way to Earn Follows
      Hovering on a topic will show you follower-counts.
      Find topics where you’re an expert; click on the “open questions” link + answer. http://www.quora.com/browseis a reasonable (though not great) place to start.
    • Use Graphics/Photos in Answers; it Works
      50 Upvotes on an answer containing an image… Probably not a coincidence.
      Tackling older questions where other answers haven’t been robust can often yield better results than answering something where a phenomenal response already exists.
    • Twitter
      If you haven’t yet read it, http://blog.socialflow.com/post/5246404319/breaking-bin-laden-visualizing-the-power-of-a-single is really quite remarkable.
    • Yelp
      Yelp’s data influences local, but not yet in a directly social way
      Social results and local/places results don’t yet overlap, but I suspect it can’t be long.
    • Yelp
      Talk + Events are the best ways to make connections currently
      Unfortunately, Yelp, like LinkedIn + Yahoo, doesn’t appear to create sharing connections in the same way Facebook, Twitter, Quora and Flickr do.
    • Rule Social SERPs…
      Rule the Future!
    • Q+A
      Rand Fishkin, CEO & Co-Founder, SEOmoz
      • Twitter: @randfish
      • Blog: www.seomoz.org/blog
      • Email: rand@seomoz.org
      You can now try SEOmoz PRO Free!
      http://www.seomoz.org/freetrial