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Exploring the New Opportunity in Google’s Social Search Features Rand Fishkin, CEO + Co-founder, SEOmoz May 2011; New York
Results from Google’s “My Social Circle.” To see results like this, just add “&tbs=frim:1” to the end of any Google query. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
The social connections appear to influence rank ordering. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html These annotations undoubtedly increase CTR, particularly if the source is trusted.
Hang on a tic... How did they know I’m connected to Kalena on Facebook?! I haven’t yet added Facebook to my Google account! http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html http://www.google.com/search?q=mba+program+reviews
If Networks are Latent… Google + Social Really Could Work for Everyone
Question 1: What Networks Does Google Support? Question 2: How Can We Earn More Connections?
Currently, Google supports these 7 social networks http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html Use this URL while logged in to see yours: https://profiles.google.com/connectedaccounts
Facebook “Shared this” language suggests that a “like” alone may not be enough to appear in these results http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html Screenshots from top results for http://www.google.com/search?q=seo-friendly+directories
More Friends + More Shares Personal Pages can use the “Find Friends” feature Company pages convert “likes” into “friends” http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html Good piece on earning more likes to company pages: http://thenextweb.com/socialmedia/2010/10/01/13-simple-ways-of-increasing-your-facebook-likes/
More Likes on Company Pages I like Ian’s self-effacing CTA, and the fact that a like on any post is actually a like for the whole blog! http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html SitewideFacebook “Like” buttons are neither banned nor blackhat, but they’re a great way to earn connections
Employ + Promote the “Share” Button “Share” is a more intensive, lower conversion activity, but that’s probably exactly why Google thinks it’s worthwhile. See http://www.seomoz.org/blog/facebook-twitters-influence-google-search-rankingsfor info on the correlation between Facebook shares + Google rankings
Yahoo! Pulse… Umm… Yeah, sorry. I got nothing. I probably wouldn’t spend much time here either, as it’s largely a dying community (from a social standpoint). http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
Flickr http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html Flickr’s social interactions are primarily around comments + favorites on photos.
Flickr You can see who’s connected to you via this link http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html Earning “contacts” are what get your shares to show up in Google results.
LinkedIn LinkedIn is, perhaps, the easiest place to build a network. Virtually any invite message you send that includes a personalized, well written connection request has a good chance to be accepted. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
LinkedIn Updates Don’t Seem to Hit Google ??? I tried dozens of queries through many LinkedIn connections with no results in Google. I’ve never actually found a “shared by” annotation from LinkedIn either… http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
Quora If you haven’t yet started contributing on http://www.quora.com, the Google social integration is a great excuse
Answering Popular Questions w/ Great Answers is the Best Way to Earn Follows Hovering on a topic will show you follower-counts. Find topics where you’re an expert; click on the “open questions” link + answer. http://www.quora.com/browseis a reasonable (though not great) place to start.
Use Graphics/Photos in Answers; it Works 50 Upvotes on an answer containing an image… Probably not a coincidence. Tackling older questions where other answers haven’t been robust can often yield better results than answering something where a phenomenal response already exists.
Twitter If you haven’t yet read it, http://blog.socialflow.com/post/5246404319/breaking-bin-laden-visualizing-the-power-of-a-single is really quite remarkable.
Yelp Yelp’s data influences local, but not yet in a directly social way Social results and local/places results don’t yet overlap, but I suspect it can’t be long.
Yelp Talk + Events are the best ways to make connections currently Unfortunately, Yelp, like LinkedIn + Yahoo, doesn’t appear to create sharing connections in the same way Facebook, Twitter, Quora and Flickr do.