Exploring the New Opportunity in Google’s Social Search Features<br />Rand Fishkin, CEO + Co-founder, SEOmoz<br />May 2011...
Results from Google’s “My Social Circle.” To see results like this, just add “&tbs=frim:1” to the end of any Google query....
The social connections appear to influence rank ordering.<br />http:/googleblog.blogspot.com/2010/06/our-new-search-index-...
Hang on a tic... How did they know I’m connected to Kalena on Facebook?! I haven’t yet added Facebook to my Google account...
If Networks are Latent…<br />Google + Social Really Could Work for Everyone<br />
Question 1:<br />What Networks Does Google Support?<br />Question 2:<br />How Can We Earn More Connections?<br />
Currently, Google supports these 7 social networks<br />http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffein...
Facebook<br />“Shared this” language suggests that a “like” alone may not be enough to appear in these results<br />http:/...
More Friends + More Shares<br />Personal Pages can use the “Find Friends” feature<br />Company pages convert “likes” into ...
More Likes on Company Pages<br />I like Ian’s self-effacing CTA, and the fact that a like on any post is actually a like f...
Employ + Promote the “Share” Button<br />“Share” is a more intensive, lower conversion activity, but that’s probably exact...
Yahoo! Pulse…<br />Umm… Yeah, sorry. I got nothing. I probably wouldn’t spend much time here either, as it’s largely a dyi...
Flickr<br />http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html<br />Flickr’s social interactions are...
Flickr<br />You can see who’s connected to you via this link<br />http:/googleblog.blogspot.com/2010/06/our-new-search-ind...
LinkedIn<br />LinkedIn is, perhaps, the easiest place to build a network. Virtually any invite message you send that inclu...
LinkedIn Updates Don’t Seem to Hit Google<br />???<br />I tried dozens of queries through many LinkedIn connections with n...
Quora<br />If you haven’t yet started contributing on http://www.quora.com, the Google social integration is a great excus...
Answering Popular Questions w/ Great Answers is the Best Way to Earn Follows<br />Hovering on a topic will show you follow...
Use Graphics/Photos in Answers; it Works<br />50 Upvotes on an answer containing an image… Probably not a coincidence.<br ...
Twitter<br />If you haven’t yet read it, http://blog.socialflow.com/post/5246404319/breaking-bin-laden-visualizing-the-pow...
Yelp<br />Yelp’s data influences local, but not yet in a directly social way<br />Social results and local/places results ...
Yelp<br />Talk + Events are the best ways to make connections currently<br />Unfortunately, Yelp, like LinkedIn + Yahoo, d...
Rule Social SERPs…<br />Rule the Future!<br />
Q+A<br />Rand Fishkin, CEO & Co-Founder, SEOmoz<br /><ul><li> Twitter: @randfish
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Opportunity in Google's Social Search

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Rand Fishkin of SEOmoz's presentation at the MozNYC meetup (hosted by ProMediaCorp) in May 2011.

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    Hope you are in good health. My name is AMANDA . I am a single girl, Am looking for reliable and honest person. please have a little time for me. Please reach me back amanda_n14144@yahoo.com so that i can explain all about myself .
    Best regards AMANDA.
    amanda_n14144@yahoo.com
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  • I've questioned Quora for a while now... In the company of the other 6 social networks google supports (via rand's presentation) -- I'm now a Quora believer. Still question the huge traffic they report tho... (550mm / mo ?)
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Transcript of "Opportunity in Google's Social Search"

  1. 1. Exploring the New Opportunity in Google’s Social Search Features<br />Rand Fishkin, CEO + Co-founder, SEOmoz<br />May 2011; New York<br />
  2. 2. Results from Google’s “My Social Circle.” To see results like this, just add “&tbs=frim:1” to the end of any Google query.<br />http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html<br />
  3. 3. The social connections appear to influence rank ordering.<br />http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html<br />These annotations undoubtedly increase CTR, particularly if the source is trusted.<br />
  4. 4. Hang on a tic... How did they know I’m connected to Kalena on Facebook?! I haven’t yet added Facebook to my Google account!<br />http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html<br />http://www.google.com/search?q=mba+program+reviews<br />
  5. 5. If Networks are Latent…<br />Google + Social Really Could Work for Everyone<br />
  6. 6. Question 1:<br />What Networks Does Google Support?<br />Question 2:<br />How Can We Earn More Connections?<br />
  7. 7. Currently, Google supports these 7 social networks<br />http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html<br />Use this URL while logged in to see yours: https://profiles.google.com/connectedaccounts<br />
  8. 8. Facebook<br />“Shared this” language suggests that a “like” alone may not be enough to appear in these results<br />http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html<br />Screenshots from top results for http://www.google.com/search?q=seo-friendly+directories<br />
  9. 9. More Friends + More Shares<br />Personal Pages can use the “Find Friends” feature<br />Company pages convert “likes” into “friends”<br />http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html<br />Good piece on earning more likes to company pages:<br />http://thenextweb.com/socialmedia/2010/10/01/13-simple-ways-of-increasing-your-facebook-likes/<br />
  10. 10. More Likes on Company Pages<br />I like Ian’s self-effacing CTA, and the fact that a like on any post is actually a like for the whole blog!<br />http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html<br />SitewideFacebook “Like” buttons are neither banned nor blackhat, but they’re a great way to earn connections<br />
  11. 11. Employ + Promote the “Share” Button<br />“Share” is a more intensive, lower conversion activity, but that’s probably exactly why Google thinks it’s worthwhile.<br />See http://www.seomoz.org/blog/facebook-twitters-influence-google-search-rankingsfor info on the correlation between Facebook shares + Google rankings<br />
  12. 12. Yahoo! Pulse…<br />Umm… Yeah, sorry. I got nothing. I probably wouldn’t spend much time here either, as it’s largely a dying community (from a social standpoint).<br />http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html<br />
  13. 13. Flickr<br />http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html<br />Flickr’s social interactions are primarily around comments + favorites on photos. <br />
  14. 14. Flickr<br />You can see who’s connected to you via this link<br />http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html<br />Earning “contacts” are what get your shares to show up in Google results.<br />
  15. 15. LinkedIn<br />LinkedIn is, perhaps, the easiest place to build a network. Virtually any invite message you send that includes a personalized, well written connection request has a good chance to be accepted.<br />http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html<br />
  16. 16. LinkedIn Updates Don’t Seem to Hit Google<br />???<br />I tried dozens of queries through many LinkedIn connections with no results in Google. I’ve never actually found a “shared by” annotation from LinkedIn either…<br />http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html<br />
  17. 17. Quora<br />If you haven’t yet started contributing on http://www.quora.com, the Google social integration is a great excuse <br />
  18. 18. Answering Popular Questions w/ Great Answers is the Best Way to Earn Follows<br />Hovering on a topic will show you follower-counts.<br />Find topics where you’re an expert; click on the “open questions” link + answer. http://www.quora.com/browseis a reasonable (though not great) place to start.<br />
  19. 19. Use Graphics/Photos in Answers; it Works<br />50 Upvotes on an answer containing an image… Probably not a coincidence.<br />Tackling older questions where other answers haven’t been robust can often yield better results than answering something where a phenomenal response already exists.<br />
  20. 20. Twitter<br />If you haven’t yet read it, http://blog.socialflow.com/post/5246404319/breaking-bin-laden-visualizing-the-power-of-a-single is really quite remarkable.<br />
  21. 21. Yelp<br />Yelp’s data influences local, but not yet in a directly social way<br />Social results and local/places results don’t yet overlap, but I suspect it can’t be long.<br />
  22. 22. Yelp<br />Talk + Events are the best ways to make connections currently<br />Unfortunately, Yelp, like LinkedIn + Yahoo, doesn’t appear to create sharing connections in the same way Facebook, Twitter, Quora and Flickr do.<br />
  23. 23. Rule Social SERPs…<br />Rule the Future!<br />
  24. 24. Q+A<br />Rand Fishkin, CEO & Co-Founder, SEOmoz<br /><ul><li> Twitter: @randfish
  25. 25. Blog: www.seomoz.org/blog
  26. 26. Email: rand@seomoz.org</li></ul>You can now try SEOmoz PRO Free!<br />http://www.seomoz.org/freetrial<br />
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