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Opportunity in Google's Social Search
Opportunity in Google's Social Search
Opportunity in Google's Social Search
Opportunity in Google's Social Search
Opportunity in Google's Social Search
Opportunity in Google's Social Search
Opportunity in Google's Social Search
Opportunity in Google's Social Search
Opportunity in Google's Social Search
Opportunity in Google's Social Search
Opportunity in Google's Social Search
Opportunity in Google's Social Search
Opportunity in Google's Social Search
Opportunity in Google's Social Search
Opportunity in Google's Social Search
Opportunity in Google's Social Search
Opportunity in Google's Social Search
Opportunity in Google's Social Search
Opportunity in Google's Social Search
Opportunity in Google's Social Search
Opportunity in Google's Social Search
Opportunity in Google's Social Search
Opportunity in Google's Social Search
Opportunity in Google's Social Search
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Opportunity in Google's Social Search

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Rand Fishkin of SEOmoz's presentation at the MozNYC meetup (hosted by ProMediaCorp) in May 2011.

Rand Fishkin of SEOmoz's presentation at the MozNYC meetup (hosted by ProMediaCorp) in May 2011.

Published in: News & Politics, Technology
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  • Best one
    Hope you are in good health. My name is AMANDA . I am a single girl, Am looking for reliable and honest person. please have a little time for me. Please reach me back amanda_n14144@yahoo.com so that i can explain all about myself .
    Best regards AMANDA.
    amanda_n14144@yahoo.com
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • I've questioned Quora for a while now... In the company of the other 6 social networks google supports (via rand's presentation) -- I'm now a Quora believer. Still question the huge traffic they report tho... (550mm / mo ?)
       Reply 
    Are you sure you want to  Yes  No
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  • 1. Exploring the New Opportunity in Google’s Social Search Features<br />Rand Fishkin, CEO + Co-founder, SEOmoz<br />May 2011; New York<br />
  • 2. Results from Google’s “My Social Circle.” To see results like this, just add “&tbs=frim:1” to the end of any Google query.<br />http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html<br />
  • 3. The social connections appear to influence rank ordering.<br />http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html<br />These annotations undoubtedly increase CTR, particularly if the source is trusted.<br />
  • 4. Hang on a tic... How did they know I’m connected to Kalena on Facebook?! I haven’t yet added Facebook to my Google account!<br />http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html<br />http://www.google.com/search?q=mba+program+reviews<br />
  • 5. If Networks are Latent…<br />Google + Social Really Could Work for Everyone<br />
  • 6. Question 1:<br />What Networks Does Google Support?<br />Question 2:<br />How Can We Earn More Connections?<br />
  • 7. Currently, Google supports these 7 social networks<br />http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html<br />Use this URL while logged in to see yours: https://profiles.google.com/connectedaccounts<br />
  • 8. Facebook<br />“Shared this” language suggests that a “like” alone may not be enough to appear in these results<br />http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html<br />Screenshots from top results for http://www.google.com/search?q=seo-friendly+directories<br />
  • 9. More Friends + More Shares<br />Personal Pages can use the “Find Friends” feature<br />Company pages convert “likes” into “friends”<br />http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html<br />Good piece on earning more likes to company pages:<br />http://thenextweb.com/socialmedia/2010/10/01/13-simple-ways-of-increasing-your-facebook-likes/<br />
  • 10. More Likes on Company Pages<br />I like Ian’s self-effacing CTA, and the fact that a like on any post is actually a like for the whole blog!<br />http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html<br />SitewideFacebook “Like” buttons are neither banned nor blackhat, but they’re a great way to earn connections<br />
  • 11. Employ + Promote the “Share” Button<br />“Share” is a more intensive, lower conversion activity, but that’s probably exactly why Google thinks it’s worthwhile.<br />See http://www.seomoz.org/blog/facebook-twitters-influence-google-search-rankingsfor info on the correlation between Facebook shares + Google rankings<br />
  • 12. Yahoo! Pulse…<br />Umm… Yeah, sorry. I got nothing. I probably wouldn’t spend much time here either, as it’s largely a dying community (from a social standpoint).<br />http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html<br />
  • 13. Flickr<br />http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html<br />Flickr’s social interactions are primarily around comments + favorites on photos. <br />
  • 14. Flickr<br />You can see who’s connected to you via this link<br />http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html<br />Earning “contacts” are what get your shares to show up in Google results.<br />
  • 15. LinkedIn<br />LinkedIn is, perhaps, the easiest place to build a network. Virtually any invite message you send that includes a personalized, well written connection request has a good chance to be accepted.<br />http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html<br />
  • 16. LinkedIn Updates Don’t Seem to Hit Google<br />???<br />I tried dozens of queries through many LinkedIn connections with no results in Google. I’ve never actually found a “shared by” annotation from LinkedIn either…<br />http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html<br />
  • 17. Quora<br />If you haven’t yet started contributing on http://www.quora.com, the Google social integration is a great excuse <br />
  • 18. Answering Popular Questions w/ Great Answers is the Best Way to Earn Follows<br />Hovering on a topic will show you follower-counts.<br />Find topics where you’re an expert; click on the “open questions” link + answer. http://www.quora.com/browseis a reasonable (though not great) place to start.<br />
  • 19. Use Graphics/Photos in Answers; it Works<br />50 Upvotes on an answer containing an image… Probably not a coincidence.<br />Tackling older questions where other answers haven’t been robust can often yield better results than answering something where a phenomenal response already exists.<br />
  • 20. Twitter<br />If you haven’t yet read it, http://blog.socialflow.com/post/5246404319/breaking-bin-laden-visualizing-the-power-of-a-single is really quite remarkable.<br />
  • 21. Yelp<br />Yelp’s data influences local, but not yet in a directly social way<br />Social results and local/places results don’t yet overlap, but I suspect it can’t be long.<br />
  • 22. Yelp<br />Talk + Events are the best ways to make connections currently<br />Unfortunately, Yelp, like LinkedIn + Yahoo, doesn’t appear to create sharing connections in the same way Facebook, Twitter, Quora and Flickr do.<br />
  • 23. Rule Social SERPs…<br />Rule the Future!<br />
  • 24. Q+A<br />Rand Fishkin, CEO & Co-Founder, SEOmoz<br /><ul><li> Twitter: @randfish
  • 25. Blog: www.seomoz.org/blog
  • 26. Email: rand@seomoz.org</li></ul>You can now try SEOmoz PRO Free!<br />http://www.seomoz.org/freetrial<br />

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