Your SlideShare is downloading. ×
0
Mozcation Seattle 2011
Mozcation Seattle 2011
Mozcation Seattle 2011
Mozcation Seattle 2011
Mozcation Seattle 2011
Mozcation Seattle 2011
Mozcation Seattle 2011
Mozcation Seattle 2011
Mozcation Seattle 2011
Mozcation Seattle 2011
Mozcation Seattle 2011
Mozcation Seattle 2011
Mozcation Seattle 2011
Mozcation Seattle 2011
Mozcation Seattle 2011
Mozcation Seattle 2011
Mozcation Seattle 2011
Mozcation Seattle 2011
Mozcation Seattle 2011
Mozcation Seattle 2011
Mozcation Seattle 2011
Mozcation Seattle 2011
Mozcation Seattle 2011
Mozcation Seattle 2011
Mozcation Seattle 2011
Mozcation Seattle 2011
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Mozcation Seattle 2011

5,562

Published on

Rand Fishkin's slide deck from Mo

Rand Fishkin's slide deck from Mo

Published in: Technology, News & Politics
2 Comments
10 Likes
Statistics
Notes
  • It is really very informative presentation..

    http://zipmempendrives.blogspot.com/
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Good presentation and very useful information to end this year 2011. Thanks and Merry Christmas!
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total Views
5,562
On Slideshare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
91
Comments
2
Likes
10
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. What’ s Up in SEO Land? Observations and curious happenings from Nov + Dec 2011 Rand Fishkin | CEO http://bit.ly/mozcationsea2011
  • 2. 1) Advertising Gone Too Far?
  • 3. Whoa. That’s a Lot of Vertical Ad Space. https://www.google.com/search?q=credit+card+offers
  • 4. Those Are Some Aggressive Ads! https://www.google.com/search?q=led+tvs Privacy? Ack!
  • 5. If Your Keyword Referrals Fluctuate, Look at: Rankings Drop Seasonal Fluctuation Changes to Auto-Suggest Query Volume Your Performance SERP Changes Snippet Changes Brand Sentiment Verticals Advertising Blocks Visual Changes Demand Shifts Rankings vs. Visits in the Moz Web App
  • 6. 2) Rich Snippet Changes
  • 7. No More Whitelisting? http://yoast.com/rich-snippets-everywhere/
  • 8. Single Reviews as Snippets Note the review given by Jsoczka
  • 9. Rel Author + Rich Snippets https://www.google.com/search?q=samsung+series+9 16 reviews 4 reviews One dude’s review?
  • 10. 3) Video in SERPs
  • 11. Whoa. Video is Everywhere… https://www.google.com/search?q=police+slog
  • 12. Whoa. Video is Everywhere… http://www.smallbusinesssem.com/it-should-be-harder-to-rank-in-googles-universal-results-than-this/5164/ Not actually a video
  • 13. 4) Keyword Data
  • 14. There’s a Lot of Not Provided http://www.seomoz.org/blog/quantifying-googles-keyword-referral-data-shutdown 23.4% of visits are (not provided); up from 18.34% the 1 st 2 weeks of Nov.
  • 15. Dick Move! http://www.everywhereist.com/category/dick-move/
  • 16. 5) Bing vs. Google
  • 17. Relevancy starts with the long tail http://www.reddit.com/r/pics/comments/l80eb/why_i_use_google_a_comparison_vs_bing_yahoo/
  • 18. Bing = keyword matching http://www.bing.com/search?q=%2bthat+movie+where+those+two+guys+look+for+the+hamburgers
  • 19. Google = deeper connections http://www.google.com/search?q=that+movie+where+those+two+guys+look+for+the+hamburgers
  • 20. SEOs Need to Think “Relevant,” Not Just “Keywords” http://www.seomoz.org/blog/advanced-onpage-optimization-whiteboard-friday
  • 21. 6) SEO Tip: Be a Brand
  • 22. Brand Domain Names Get Clicks http://ilpubs.stanford.edu:8090/1021/1/wsdm12-domain-bias.pdf
  • 23. Brands Get Preferential Visibility https://www.google.com/search?q=thin+laptops These clearly bias to well-known brands But brand also extends to SERP rankings
  • 24. Brands Get Local Bias, Too https://www.google.com/search?q=seattle+pizza Who ’s Under This Blue Box?
  • 25. Brands Get Local Bias, Too https://www.google.com/search?q=seattle+pizza
  • 26. Happy Mozcation! Let’s do some Q+A @randfish www.seomoz.org/blog [email_address] http://bit.ly/mozcationsea2011

×