Your SlideShare is downloading. ×
0
What’ s Up in SEO Land? Observations and curious happenings from Nov + Dec 2011 Rand Fishkin | CEO http://bit.ly/mozcation...
1) Advertising Gone Too Far?
Whoa. That’s a Lot of Vertical Ad Space. https://www.google.com/search?q=credit+card+offers
Those Are Some Aggressive Ads! https://www.google.com/search?q=led+tvs Privacy? Ack!
If Your Keyword Referrals Fluctuate, Look at: Rankings Drop Seasonal Fluctuation Changes to Auto-Suggest Query Volume Your...
2) Rich Snippet Changes
No More Whitelisting? http://yoast.com/rich-snippets-everywhere/
Single Reviews as Snippets Note the review given by Jsoczka
Rel Author + Rich Snippets https://www.google.com/search?q=samsung+series+9 16 reviews 4 reviews One dude’s review?
3) Video in SERPs
Whoa. Video is Everywhere… https://www.google.com/search?q=police+slog
Whoa. Video is Everywhere… http://www.smallbusinesssem.com/it-should-be-harder-to-rank-in-googles-universal-results-than-t...
4) Keyword Data
There’s a Lot of Not Provided http://www.seomoz.org/blog/quantifying-googles-keyword-referral-data-shutdown 23.4% of visit...
Dick Move! http://www.everywhereist.com/category/dick-move/
5) Bing vs. Google
Relevancy starts with the long tail http://www.reddit.com/r/pics/comments/l80eb/why_i_use_google_a_comparison_vs_bing_yahoo/
Bing = keyword matching http://www.bing.com/search?q=%2bthat+movie+where+those+two+guys+look+for+the+hamburgers
Google = deeper connections http://www.google.com/search?q=that+movie+where+those+two+guys+look+for+the+hamburgers
SEOs Need to Think  “Relevant,” Not Just “Keywords” http://www.seomoz.org/blog/advanced-onpage-optimization-whiteboard-fri...
6) SEO Tip: Be a Brand
Brand Domain Names Get Clicks http://ilpubs.stanford.edu:8090/1021/1/wsdm12-domain-bias.pdf
Brands Get Preferential Visibility https://www.google.com/search?q=thin+laptops   These clearly bias to well-known brands ...
Brands Get Local Bias, Too https://www.google.com/search?q=seattle+pizza Who ’s Under This Blue Box?
Brands Get Local Bias, Too https://www.google.com/search?q=seattle+pizza
Happy Mozcation!  Let’s do some Q+A @randfish www.seomoz.org/blog [email_address] http://bit.ly/mozcationsea2011
Upcoming SlideShare
Loading in...5
×

Mozcation seattle

4,212

Published on

Published in: Technology, News & Politics
2 Comments
3 Likes
Statistics
Notes
No Downloads
Views
Total Views
4,212
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
126
Comments
2
Likes
3
Embeds 0
No embeds

No notes for slide

Transcript of "Mozcation seattle"

  1. 1. What’ s Up in SEO Land? Observations and curious happenings from Nov + Dec 2011 Rand Fishkin | CEO http://bit.ly/mozcationsea2011
  2. 2. 1) Advertising Gone Too Far?
  3. 3. Whoa. That’s a Lot of Vertical Ad Space. https://www.google.com/search?q=credit+card+offers
  4. 4. Those Are Some Aggressive Ads! https://www.google.com/search?q=led+tvs Privacy? Ack!
  5. 5. If Your Keyword Referrals Fluctuate, Look at: Rankings Drop Seasonal Fluctuation Changes to Auto-Suggest Query Volume Your Performance SERP Changes Snippet Changes Brand Sentiment Verticals Advertising Blocks Visual Changes Demand Shifts Rankings vs. Visits in the Moz Web App
  6. 6. 2) Rich Snippet Changes
  7. 7. No More Whitelisting? http://yoast.com/rich-snippets-everywhere/
  8. 8. Single Reviews as Snippets Note the review given by Jsoczka
  9. 9. Rel Author + Rich Snippets https://www.google.com/search?q=samsung+series+9 16 reviews 4 reviews One dude’s review?
  10. 10. 3) Video in SERPs
  11. 11. Whoa. Video is Everywhere… https://www.google.com/search?q=police+slog
  12. 12. Whoa. Video is Everywhere… http://www.smallbusinesssem.com/it-should-be-harder-to-rank-in-googles-universal-results-than-this/5164/ Not actually a video
  13. 13. 4) Keyword Data
  14. 14. There’s a Lot of Not Provided http://www.seomoz.org/blog/quantifying-googles-keyword-referral-data-shutdown 23.4% of visits are (not provided); up from 18.34% the 1 st 2 weeks of Nov.
  15. 15. Dick Move! http://www.everywhereist.com/category/dick-move/
  16. 16. 5) Bing vs. Google
  17. 17. Relevancy starts with the long tail http://www.reddit.com/r/pics/comments/l80eb/why_i_use_google_a_comparison_vs_bing_yahoo/
  18. 18. Bing = keyword matching http://www.bing.com/search?q=%2bthat+movie+where+those+two+guys+look+for+the+hamburgers
  19. 19. Google = deeper connections http://www.google.com/search?q=that+movie+where+those+two+guys+look+for+the+hamburgers
  20. 20. SEOs Need to Think “Relevant,” Not Just “Keywords” http://www.seomoz.org/blog/advanced-onpage-optimization-whiteboard-friday
  21. 21. 6) SEO Tip: Be a Brand
  22. 22. Brand Domain Names Get Clicks http://ilpubs.stanford.edu:8090/1021/1/wsdm12-domain-bias.pdf
  23. 23. Brands Get Preferential Visibility https://www.google.com/search?q=thin+laptops These clearly bias to well-known brands But brand also extends to SERP rankings
  24. 24. Brands Get Local Bias, Too https://www.google.com/search?q=seattle+pizza Who ’s Under This Blue Box?
  25. 25. Brands Get Local Bias, Too https://www.google.com/search?q=seattle+pizza
  26. 26. Happy Mozcation! Let’s do some Q+A @randfish www.seomoz.org/blog [email_address] http://bit.ly/mozcationsea2011
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×