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Mozcation seattle
 

Mozcation seattle

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    Mozcation seattle Mozcation seattle Presentation Transcript

    • What’ s Up in SEO Land? Observations and curious happenings from Nov + Dec 2011 Rand Fishkin | CEO http://bit.ly/mozcationsea2011
    • 1) Advertising Gone Too Far?
    • Whoa. That’s a Lot of Vertical Ad Space. https://www.google.com/search?q=credit+card+offers
    • Those Are Some Aggressive Ads! https://www.google.com/search?q=led+tvs Privacy? Ack!
    • If Your Keyword Referrals Fluctuate, Look at: Rankings Drop Seasonal Fluctuation Changes to Auto-Suggest Query Volume Your Performance SERP Changes Snippet Changes Brand Sentiment Verticals Advertising Blocks Visual Changes Demand Shifts Rankings vs. Visits in the Moz Web App
    • 2) Rich Snippet Changes
    • No More Whitelisting? http://yoast.com/rich-snippets-everywhere/
    • Single Reviews as Snippets Note the review given by Jsoczka
    • Rel Author + Rich Snippets https://www.google.com/search?q=samsung+series+9 16 reviews 4 reviews One dude’s review?
    • 3) Video in SERPs
    • Whoa. Video is Everywhere… https://www.google.com/search?q=police+slog
    • Whoa. Video is Everywhere… http://www.smallbusinesssem.com/it-should-be-harder-to-rank-in-googles-universal-results-than-this/5164/ Not actually a video
    • 4) Keyword Data
    • There’s a Lot of Not Provided http://www.seomoz.org/blog/quantifying-googles-keyword-referral-data-shutdown 23.4% of visits are (not provided); up from 18.34% the 1 st 2 weeks of Nov.
    • Dick Move! http://www.everywhereist.com/category/dick-move/
    • 5) Bing vs. Google
    • Relevancy starts with the long tail http://www.reddit.com/r/pics/comments/l80eb/why_i_use_google_a_comparison_vs_bing_yahoo/
    • Bing = keyword matching http://www.bing.com/search?q=%2bthat+movie+where+those+two+guys+look+for+the+hamburgers
    • Google = deeper connections http://www.google.com/search?q=that+movie+where+those+two+guys+look+for+the+hamburgers
    • SEOs Need to Think “Relevant,” Not Just “Keywords” http://www.seomoz.org/blog/advanced-onpage-optimization-whiteboard-friday
    • 6) SEO Tip: Be a Brand
    • Brand Domain Names Get Clicks http://ilpubs.stanford.edu:8090/1021/1/wsdm12-domain-bias.pdf
    • Brands Get Preferential Visibility https://www.google.com/search?q=thin+laptops These clearly bias to well-known brands But brand also extends to SERP rankings
    • Brands Get Local Bias, Too https://www.google.com/search?q=seattle+pizza Who ’s Under This Blue Box?
    • Brands Get Local Bias, Too https://www.google.com/search?q=seattle+pizza
    • Happy Mozcation! Let’s do some Q+A @randfish www.seomoz.org/blog [email_address] http://bit.ly/mozcationsea2011