What’ s Up in SEO Land? Observations and curious happenings from Nov + Dec 2011 Rand Fishkin | CEO http://bit.ly/mozcationsea2011
1) Advertising Gone Too Far?
Whoa. That’s a Lot of Vertical Ad Space. https://www.google.com/search?q=credit+card+offers
Those Are Some Aggressive Ads! https://www.google.com/search?q=led+tvs Privacy? Ack!
If Your Keyword Referrals Fluctuate, Look at: Rankings Drop Seasonal Fluctuation Changes to Auto-Suggest Query Volume Your Performance SERP Changes Snippet Changes Brand Sentiment Verticals Advertising Blocks Visual Changes Demand Shifts Rankings vs. Visits in the Moz Web App
2) Rich Snippet Changes
No More Whitelisting? http://yoast.com/rich-snippets-everywhere/
Single Reviews as Snippets Note the review given by Jsoczka