Defining a BHAGTo build a Moz: A New Beginning

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Defining a BHAGTo build a visionary company, you need to counterbalance itsfixed core ideology with a relentless drive for progress.One way to bring that drive for progress to life isthrough BHAGs (short for Big Hairy Audacious Goals). With hisvery first dime store in 1945, Sam Walton set the BHAG to“make my little Newport store the best, most profitable inArkansas within five years.” As the company grew, Waltonset BHAG after BHAG, including the still-in-place goal tobecome a $125-billion company by the year 2000. The point isnot to find the “right” BHAGs but to create BHAGs so clear,compelling, and imaginative that they fuel progress.- Jim Collins

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