Making Presentations Better


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Making Presentations Better

  1. 1. Making Presentations Better<br />Helpful pieces I’ve learned over the years giving several hundred presentations to a wide variety of audiences.<br /><br />By Rand Fishkin, September 2011<br />
  2. 2. Getting Good at PresentationsTakes Serious Time<br />Rand really sucked when he started out.<br />
  3. 3. I was at least this scared<br />
  4. 4. Rule #1:No Bullet Point Slides!<br /><ul><li>Bullet
  5. 5. Points
  6. 6. Kill
  7. 7. Kittens</li></li></ul><li>Look at this Lovely Slide. Amazing, right?<br /><ul><li>Do this one thing
  8. 8. Then do this other thing
  9. 9. Now do thing #3
  10. 10. And, finally, thing #4!</li></ul>http:/<br />So painful! Why do you hate kittens?<br />
  11. 11. Actually, you just pulled this trigger<br />http:/<br />You monster!<br />
  12. 12. Next time, go with 4 separate slides<br />like these next 4:<br />http:/<br />
  13. 13. Do This One Thing:<br />http:/<br />Screenshots of relevant tweets that illustrate your point are an easy way to add a visual<br />
  14. 14. Then Do This Other Thing:<br />vs.<br />Comparing a “right” vs. “wrong” way on one slide (or two) is another great visual way to explain your points.<br />http:/<br />
  15. 15. Now Do Thing #3<br />Long tail of video sites get 50% of all online video traffic/views!<br />Marketers love charts and graphs, particularly if you’ve made them personally but EVEN IF you just use something off the web! Screenshots of Google Analytics, for example <br />http:/<br />
  16. 16. And, finally, do thing #4<br />This Other Thing<br />This thing<br />A Third Thing<br />Using just the visuals of Powerpoint itself (boxes and arrows) still make for better, more informational slides than bullet points.<br />http:/<br />
  17. 17. Rule #2:Make It Actionable!<br />Give me something I can do after seeing your slide that will improve my site/rankings/traffic/marketing<br />
  18. 18. Who’s Mentioned You on Google+?<br />STEP 1: Click Notifications<br />STEP 2: Click Mentions<br />The action here is obvious – to find your mentions on Google+, you can follow the two arrows and get the list.<br />http:/<br />
  19. 19. True Reach of RSS Content via Feedburner<br />On average, this many people actually read a post via feed<br />Again, an obvious action – use the “reach (on average)” number as a KPI for tracking your feed’s success (or lack thereof)<br />http:/<br />
  20. 20. Rule #3:Make the Content Fit the Audience<br />When in doubt, always go for too advanced over too basic (but make sure to research attendees before you make your outline).<br />
  21. 21. Beginner Audience? Walk Them Through Step by Step and Don’t Assume Knowledge:<br />Paid<br />Organic<br />http:/<br />
  22. 22. Advanced Audience? Share Stuff They Haven’t Heard/Seen Before:<br />http:/<br />Many social marketers won’t yet have seen<br />
  23. 23. Rule #4:Craft a Narrative Arc<br />Loss -> Journey -> Test -> Return.<br />Just like middle school humanities class.<br />
  24. 24. The Outline is the Place to Start<br />Inbound Marketing Outline<br /><ul><li>How Things Used to Be Sold
  25. 25. How Things are Sold Today
  26. 26. Marketers Have Been Left Behind
  27. 27. Why Inbound Rocks
  28. 28. Inbound Tactics
  29. 29. How to Measure
  30. 30. Story of Inbound Combining to Work</li></ul>Loss<br />Journey<br />Test<br />Return<br />Another Narrative Embedded by Way of an Example Story<br />http:/<br />I like to make my outlines directly in Gmail, so I can access and edit anywhere.<br />
  31. 31. Rule #5:Speak from the heart.<br />When you’re passionate about a topic, and have real emotion behind your data/tips, it shines through!<br />
  32. 32. When you’re excited, they’re excited! (and no, you don’t need to wear a suit)<br />
  33. 33. Rule #6:Making fun of the English = OK<br />Bollocks me MugglesHogswollop<br />
  34. 34. Proper Tailoring<br />Sewn by Fashion Philistines<br />Necktie w/ Windsor Knot<br />Pasty white neck skin<br />Matching WaistCoat/Vest<br />Squishy Pinkness<br />Appropriate Sleeve Length<br />Coatsleeves that ends mid-forearm<br />
  35. 35. My Personal Presentation Hacks <br />Warning: These may not work for everyone<br />
  36. 36. Create Presentation Outline in Gmail:<br />I can now access my outline anywhere, even on my phone, and edit anytime I have a good idea for a topic or slide.<br />http:/<br />
  37. 37. Build Empty Slides w/ Titles Only, Then Add Images, Screenshots or Text-Based Visuals<br />Empty just like this!<br />This gets the whole thing into Powerpoint, and then it’s merely a matter of finding the right images. Sometimes Geraldine even helps me find graphics!<br />http:/<br />
  38. 38. My Slides Follow this Format:<br />Branding<br />Large Title<br />Visuals<br />Callouts w/ Arrows(omg, this is so meta!)<br />Roger’s words of wisdom (or a link)<br />
  39. 39. Put My Slides on Slideshareand Tweet the Link Just Prior to Getting on Stage<br />Now, the retweet amplification from audience members can help to get the slide deck to go “hot” on Slideshare and make the homepage.<br />http:/<br />
  40. 40. Create an easy-to-remember link and put it on the front and last page of the slide deck.<br />Download this deck:<br /><br />This way, the audience can easily get to the slide deck without having to search (and I have analytics about how many people clicked the link).<br />http:/<br />
  41. 41. Re-use Presentation Content on the Blog<br />If it was good enough to present, it’s good enough to share. Plus, it keeps me disciplined to create useful, self-explanatory slides.<br />http:/<br />
  42. 42. Never, Ever Practice<br />Via<br />This means my slides have to help carry me through the narrative arc and provide structure to the talk. It also eliminates any need for memorization.<br />http:/<br />
  43. 43. Wait Until the Last Minute to Make the Deck<br />11:26pm last night <br />Weird? Maybe, but if I leave myself 6 hours to create a slide deck, the maximum time it takes me is… 6 hours! If I start 3 weeks early, it might take dozens of hours.<br />http:/<br />
  44. 44. Go Forth and Present!<br />And don’t worry if it takes you a few years to get good at this stuff.<br />Beep! <br />Download:<br />
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