How to Use Your Social Network for Higher Search Rankings


Published on

Rand Fishkin's presentation from Mozcation Salt Lake City about leveraging your social networks to help boost your search rankings and traffic.

Published in: Technology, News & Politics
  • Best one
    Hope you are in good health. My name is AMANDA . I am a single girl, Am looking for reliable and honest person. please have a little time for me. Please reach me back so that i can explain all about myself .
    Best regards AMANDA.
    Are you sure you want to  Yes  No
    Your message goes here
  • Good post thanks for the info ..
    Mumbai Escorts
    Are you sure you want to  Yes  No
    Your message goes here
  • Good post thanks for the info on Mumbai Escorts I’m going to come back soon! great work. ..
    Are you sure you want to  Yes  No
    Your message goes here
  • Hi,

    I am Chandni Kumari Business Development Executive.

    I was on you website and observed that you are an online service provider. I was just wondering if you would be interested in outsourcing your campaigns to us. We would be happy to execute the same for you on a white label basis.

    Why choose us?

    The answer is simple! We provide affordable and very UNIQUE link building service. You can hire a link builder working full time, 22 days a month for you and that too at USD 450.00 a month. It's not the same as what most SEO companies do:

    Benefits of Hiring a Link Builder

    It’s affordable with price as low as USD 495.00 a month.
    Link Builder would work 22 days a month
    No Set-up Cost
    No Infrastructure Cost
    Link Building helps your site indexing in Search Engines (Like Google, Yahoo & MSN, bing).
    Get theme based one way links along with directory submissions and social book marking
    No Need to Pay for Every Link
    Its make related traffic for your site to get relevant audience.

    Top 20 Benefits of Our Service:

    1. Working for more than 5 SEO companies in UK and USA
    2. Links with relevant 'Keywords' in the Anchor Text
    3. Links from industry-relevant pages.
    4. Links from industry specific article pages
    5. Link to your site should not be through a 'redirect' script
    6. No JavaScript links
    7. No links from 'framed' pages
    8. No 'flash' embedded links
    9. No paid or time-bound links
    10. No links from Link Farms
    11. No links from FFA (Free-For-All) link networks
    12. No links from pornographic, casino, Viagra and other sites containing offensive content
    13. Full data sheet of links created at the end of each month
    14. Hired Link Builder would work Full Time, 22 Days a month.

    Do let me know your views and I would be happy to provide further details.

    Kind Regards,

    Chandni Kumari

    Email ID

    Online Marketing
    Are you sure you want to  Yes  No
    Your message goes here
  • Very helpful Rand!
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

How to Use Your Social Network for Higher Search Rankings

  1. 1. How to Use Your Social Network for Higher Search Rankings<br />Rand Fishkin, CEO + Co-founder, SEOmoz<br />June 2011; Salt Lake City<br />
  2. 2. Direct Impacts of Social Networks on Search Rankings<br />
  3. 3. Direct Links from Social Profiles<br />Not all profile links are followed, but correlation data suggests even the nofollows may add value.<br />http:/<br />Via, which uses the StackExchange platform.<br />
  4. 4. Tweets Influencing Crawling + Rank<br />Tweets from powerful accounts that earn lots of RTs seem to act like links and help even in the long term<br />Check out these two:<br />http:/<br />
  5. 5. Social / UG Content Targeting Long Tail Queries<br />A great example of this is Facebook comments, which you can make indexable using:<br />http:/<br />
  6. 6. Second-Order Effects of<br />Social Media<br />
  7. 7. Links Created Due to Social Visibility<br />I’ve contributed on moderately over the past year and in addition to the direct traffic, Moz now also earns nice links from folks who find us through those threads.<br />http:/<br />
  8. 8. Branding Impact<br />If you want everyone in the startup/hacker world to know your company, just get 5-6 pieces to the frontpage of Hacker News.<br />Sites like exist in virtually every tech-forward industry, and when they don’t; there’s a big opportunity for you to create/host them.<br />http:/<br />
  9. 9. Positive User/Usage Data Signals<br /><ul><li> Time on Site
  10. 10. # of Unique Visits
  11. 11. Popularity Over Time
  12. 12. Browse Rate
  13. 13. CTR from SERPs</li></ul>Social traffic may have high bounce rate, but it shows engagement and builds familiarity, leading to greater trustworthiness and all the accompanying metrics Google now uses w/ Panda.<br />http:/<br />
  14. 14. Influencing Personalized SERPs & Adding Social Proof<br />
  15. 15. +1s in the SERPs<br />Hello Social Proof!<br />These +1 counts only seem to show when a page has 500 or more +1s. More -<br />http:/<br />
  16. 16. “My Social Circle” Results<br />Results from Google’s “My Social Circle.” To see results like this, just add “&tbs=frim:1” to the end of any Google query.<br />http:/<br />
  17. 17. Social Annotations from Your Network<br />As great as is, it doesn’t rank page one for this query unless I’m logged in and following Geraldine on Twitter.<br />http:/<br />
  18. 18. The social connections appear to influence rank ordering.<br />http:/<br />These annotations undoubtedly increase CTR, particularly if the source is trusted.<br />
  19. 19. Hang on a tic... How did they know I’m connected to Kalena on Facebook?! I haven’t yet added Facebook to my Google account!<br />When Google starts using latent (rather than active) network connections, social becomes even more powerful.<br />http:/<br />
  20. 20. Google crawls deeply to get social data and connections once you add a profile.<br />http:/<br />Read more here and see your socially connected data via<br />
  21. 21. Google Has Deep Social Network Spidering<br />Notice that Google crawls through one network to discover connections 2-3 “hops” away on another.<br />http:/<br />Read more here and see your socially connected data via<br />
  22. 22. Whatever this Becomes:<br />You can see more about the Google+ product via their demo here -<br />http:/<br />
  23. 23. 7 Powerful Tactics to Improve Your Network’s Reach<br />
  24. 24. #1: Build a Social Sharing Email List<br />Connecting with like-minded, socially-networked friends to share and co-share content makes good sense, and can be totally white hat. You’ll learn a lot, too!<br />http:/<br />
  25. 25. #2: Find Influencers w/ FollowerWonk<br />http:/<br />Finding influencers via is awesomely easy.<br />
  26. 26. #2.1: Find Influencers w/ GG Profiles<br />Google Profile search also rocks: Just use &tbs=prfl:e to the end of any Google query to see them.<br />http:/<br />
  27. 27. #2.2: Find Influencers w/ LinkedIn<br />To make the most of this, you’ll want to use LinkedIn’s Advanced Search function:<br />http:/<br />
  28. 28. #3: Solicit Contributions to Build Content<br />Rae’s interview featured expert-sourced questions AND answers, meaning she had only to curate:<br />http:/<br />
  29. 29. #4: Optimize What You Share through Analysis<br />Check out for more on analyzing/improving your social sharing<br />http:/<br />
  30. 30. #4.1: Optimize Time + Frequency of Sharing, Too<br />http:/<br /> can help with this part <br />
  31. 31. #5: Subscribe to Aggregators; Craft Great Headlines and Share<br />Sites like,,, and other aggregators can help you ID the types of content, headlines and sources that work well.<br />http:/<br />
  32. 32. #6: Optimize Your Profiles, Pics + Bios<br />I’ve tested/optimized my profile picture (background color matters!), my bio (a bunch of times – accuracy and hint of what’s to come helps) and my URL ( probably does better)<br />http:/<br />
  33. 33. #7: Treat Your On-Site Shares as CRO<br />Via one of the web’s most brilliant data porn blogs:<br />
  34. 34. Overwhelmed by sharing!!<br />Every post on has 23 unique links to share across 7 channels<br />
  35. 35. SEARCH<br />Isn’t Just “SEO” Anymore<br />
  36. 36. SOCIAL<br />Influences Further than You Think<br />
  37. 37. Combine + Conquer or Risk Losing to Those Who Do<br />News/Media/PR<br />SEO<br />Email<br />Research/White Papers<br />Blogs + Blogging<br />Infographics<br />Comment Marketing<br />Social Networks<br />Online Video<br />INBOUND MARKETING!(Find Your Audience Organically on the Web)<br />Webinars<br />Forums<br />Document Sharing<br />Social Bookmarking<br />Word of Mouth<br />Podcasting<br />Direct/Referring Links<br />Type-In Traffic<br />Q+A Sites<br />
  38. 38. Q+A<br />Rand Fishkin, CEO & Co-Founder, SEOmoz<br /><ul><li> Twitter: @randfish
  39. 39. Blog:
  40. 40. Email:</li></ul>You can now try SEOmoz PRO Free!<br /><br />
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.