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How SEO Blinded Me, Then Opened My Eyes

How SEO Blinded Me, Then Opened My Eyes



Rand Fishkin's keynote presentation from SMX Munich 2012.

Rand Fishkin's keynote presentation from SMX Munich 2012.



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  • Full Name Full Name Comment goes here.
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  • I Like This Presentation! Great Job Rand! :)
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  • Suxus Technology | Web Design In Tirunelveli | Tirupur | Trichy | Seo
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  • Thanks, Tess, for the Favoriting! I am going to take a cue from you, and Follow more SEO giants on SlideShare. Best to you!
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  • Nice speach at SMX munich
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  • my best friend's mom got paid $14955 the previous week. she makes money on the internet and bought a $359800 condo. All she did was get fortunate and work up the guide exposed on this web page>>> lazycash1DOTcom
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    How SEO Blinded Me, Then Opened My Eyes How SEO Blinded Me, Then Opened My Eyes Presentation Transcript

    • How SEO Blinded Me, Then Opened My Eyes A story about the seductive power of search, and the truth about marketing channels & why people buy Rand Fishkin | CEO http://bit.ly/mozblindedbyseo
    • SEO
    • But, SEO Also Blinded Me.
    • I Used to Believe…
    • #1: Gets 30% oftraffic and sales#2: Gets 12% oftraffic and sales #3: Gets 7% oftraffic and sales #4: Gets 5% oftraffic and sales #5: Gets 4% oftraffic and sales
    • Step 1:Get Here Step 2: € € € €!!
    • I Used to Believe…
    • Most users see these same results in the same order.
    • Reality: Thedays of standardSERPs are over
    • I Used to Believe…
    • #1 and #2;I’m winning!
    • Reality:Rel=author + great branding means Aaron’s probably winning
    • I Used to Believe…
    • >
    • I Used to Believe…
    • If a source doesn’t send convertingvisits, it’s useless.
    • Reality: Visitorsusually have lotsof ways to get toyour site before they convert.
    • Hey Look! A Tree!
    • Oh… This is a forest.
    • Thankfully, SEO Evolved
    • No More 10Blue Links
    • Today…
    • Snippets are Surprisingly Sophisticated
    • Visuals CanDominate the SERPs
    • Advertising Occasionally Overwhelms Organic
    • More and More, Google’s Putting Themselves in the Results
    • No More Lengthening of the Long Tail“20 to 25% of the queries we see 15% of the searches we seetoday, we have never seen before” everyday we’ve never seen before.– Udi Manber, June 2007 - Google Facts, March 2012
    • Today…
    • Searches are Suggested
    • Or Presumed
    • And Influence-able
    • No More Dominationwithout a Brand "Brands are the solution, not the problem," Mr. Schmidt said. "Brands are how you sort out the cesspool.“ - Eric Schmidt, October, 2008
    • Today…
    • Many Searches Biasto Established Brands
    • Others Suggest the Brands Directly
    • Brands ReceivePreferential Treatment
    • Penalties and Filtersare Designed to Target Unbranded Sites
    • No More Manipulative LinkBehavior That Lasts at Scale
    • Today…
    • Big, Famous LinkNetworks Get Hit
    • Small, SingleSites Get Hit
    • Blog Networksare BeingShut Down
    • Directories Get Devalued
    • Google Will Lift YourPenalty Faster If You Tell Them How You Got Those Links
    • No More Search without Social
    • Today…
    • Google’s SocialGraph is Far LargerThan Most Believe
    • The Hardest Page to Find in Your Google Account PowersSocial Results Beyond Google+ http://www.google.com/s2/u/0/search/social
    • Email is Now a Social Influence on Search
    • Google Will Go to Great Lengths to Favor G+
    • As SEO Evolved, It Forced Me to Evolve With It
    • Today…
    • SEO is a Tactic
    • Inbound Marketing is a Strategy
    • BecauseLower COCA = Competitive Advantage
    • This Process Is Simple toUnderstand, Yet Hard to Execute ONE DOES NOT SIMPLY DO INBOUND MARKETING
    • Step #1:Know Today’s Customers
    • Step #2:Know Your Future Customers
    • Step #3:Create the Content Both Desire
    • Step #4:Spread Via Every Available Channel
    • Step #5:Measure, Optimize & Improve
    • SEO is Just Content,Keywords, Links & Rankings.
    • SEO is deeply connected tobroader marketing practices, andit’s just one tactic amongst many.
    • SEO. But, no strategy.
    • Strategy, but no SEO. http://www.youtube.com/watch?v=ZUG9qYTJMsI
    • Rand Fishkin | CEO@randfishwww.seomoz.org/blogrand@seomoz.org http://bit.ly/mozblindedbyseo