Our Video Content Follows a
Similar Pattern Each Time: This pattern is consistent for each WB Friday – a few days or weeks of traffic, followed by a long tail of ongoing traffic. SEO is huge for that tail.
Our YouTube page doesn’t do
anything close to these quantities. We’ve trained our audience to watch on our site, so YouTube for us is more of an alternate distribution channel & branding play.
Videos Help Build Our Personal
Brands: This leads directly (but untrackably) to invitations to conferences, to interview requests, to press, and indirectly to links & social shares, all of which power our inbound marketing flywheel.
We Record Internal Events and
Make Them Accessible on Our Intranet for All Mozzers to Consume: We held a “ship it week” (aka hackathon) and all of the presentations of projects were recorded so Mozzers could watch them.
We Have a Special Series
Called “Shared Thunder” Where Experts Internally Share Their Projects Even complex, technical projects can be parsed by almost anyone at the company with a desire to learn thanks to this repository.
We Create Internal Videos to
Help Mozzers with Processes These videos help new Mozzers learn the processes we follow and make institutional knowledge more scalable and transferrable.
We Use Video to Help
Put the “F” in TAGFEE We’ve done a number of videos for events like April Fools, Halloween, and others. It’s fun for our team and our readers.