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Google Search Volume Experiment
Google Search Volume Experiment
Google Search Volume Experiment
Google Search Volume Experiment
Google Search Volume Experiment
Google Search Volume Experiment
Google Search Volume Experiment
Google Search Volume Experiment
Google Search Volume Experiment
Google Search Volume Experiment
Google Search Volume Experiment
Google Search Volume Experiment
Google Search Volume Experiment
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Google Search Volume Experiment

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An exp

An exp

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  • 1. Can Queries (and Clicks) Influence Rankings?<br />Visual results from a Google experiment<br />Rand Fishkin, CEO + Co-founder, SEOmoz<br />August 2011<br />
  • 2. I Ran an Experiment<br />http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html<br />Original post here: https://plus.google.com/u/1/111294201325870406922/posts/2FmCppTwREj?hl=en<br />
  • 3. Trying to Change These SERPs:<br />Note everywhereist.com ranks #4 in the original (taken August 3rd at 1:40pm Pacific)<br />http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html<br />Original screenshot here: http://minus.com/ljwYzm<br />
  • 4. Also Promoted on Twitter<br />http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html<br />Tweet post: http://twitter.com/#!/randfish/status/98857476040040450<br />
  • 5. Results After 2 Hours<br />At 3:40pm (2 hours later), the site is now ranking #3 and #4.<br />http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html<br />Screenshot with that timestamp: http://minus.com/llEnnQ<br />
  • 6. Total Clicks on the URLs<br />Twitter URL<br />Google Plus URL<br />Bit.ly stats for each can be seen here: https://bitly.com/twtrblev+ and here: https://bitly.com/gptrblev+<br />http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html<br />
  • 7. Google Analytics Data<br />Note the higher bounce rate and shorter time on site due to the nature of the traffic<br />Bit.ly stats for each can be seen here: https://bitly.com/twtrblev+ and here: https://bitly.com/gptrblev+<br />http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html<br />
  • 8. This Change Only Lasted ~18 Hours<br />Back down to ranking #4 by 9:28am on August 4th.<br />http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html<br />Screenshot of 1 day later here: http://minus.com/ll2NDQ<br />
  • 9. But then… It Changed Again?!<br />Whoa! Suddenly ranking #1 and #2 (~48 hours after falling back to position #4)<br />http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html<br />Screenshot of this result (from Monday) here: http://min.us/mcLZeu6<br />
  • 10. Maybe it was just on-page changes?<br />Note use of words “travel” and “blog” in this post’s intro.<br />And their conspicuous lack of existence in this post (which was at the top when the experiment began)<br />http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html<br />Screenshot of this result (from Monday) here: http://min.us/mcLZeu6<br />
  • 11. Others Have Shown Sustained Volume Creates Sustained Rankings<br />Martin MacDonald of OMD explains here: http://www.seomoz.org/blog/whoa-can-query-volume-directly-influence-rankings<br />http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html<br />
  • 12. At no time before, during or after the experiment has the site ranked in the top 1,000 results (first 100 pages) for “travel blog”<br />If search volume can influence queries the way Martin suggested, it clearly takes a higher quantity, more diversity or perhaps other factors than what I could trigger in my experiment.<br />http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html<br />
  • 13. Conclusions?<br /><ul><li> Still mostly TBD, in my opinion
  • 14. Google doesn’t seem to be easily manipulated by a few hundred queries
  • 15. CTR may have impacted rankings here, but it could just have been the new blog post containing the keywords in a prominent position.
  • 16. Google+ Wow! Drove more than 50% of the volume that Twitter did. That’s remarkable in and of itself, given that I have <1/3rd the “followers” on GG+ as Twitter.</li>

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