SEOmoz: The Future of Great Links
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

SEOmoz: The Future of Great Links

on

  • 13,238 views

Rand Fishkin of SEOmoz's presentation at Searchfest Portland, 2011, on the future of link signals in Google + Bing.

Rand Fishkin of SEOmoz's presentation at Searchfest Portland, 2011, on the future of link signals in Google + Bing.

Statistics

Views

Total Views
13,238
Views on SlideShare
11,262
Embed Views
1,976

Actions

Likes
12
Downloads
305
Comments
1

17 Embeds 1,976

http://www.webmastern.se 962
http://www.vanseodesign.com 785
http://minterest.co 169
http://linkbuildingblog.net 25
http://www.slidescene.com 8
http://edicolaeuropea.blogspot.com 5
http://feeds2.feedburner.com 5
http://paper.li 5
http://translate.googleusercontent.com 2
http://www.slideshare.net 2
http://trunk.ly 2
http://webdesignews.com 1
http://www.twylah.com 1
http://feeds.feedburner.com 1
http://us-w1.rockmelt.com 1
http://edicolaeuropea.blogspot.it 1
http://twitter.com 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
  • As a link builder I would agree with the statement of Mr. Cutts on slide #3, why should we waste our time looking after the Google algorithm. Instead we should focus on improving and developing new techniques in search engine optimization.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

SEOmoz: The Future of Great Links Presentation Transcript

  • 1. The Future of Great LinksWhere link analysis is heading and how marketers can win today and tomorrow.
  • 2. “Essentially, we've been doing the same kind of search now for over a decade, right? It's basically anchor text and PageRankand inbound links, and that's how we've kind of decided what page is best for a particular term… But there are signals beyond this.”
    Stefan Weitz, Director for Bing Search
    http://www.seomoz.org/blog/director-of-bing-discusses-holistic-search-and-clickstream-data-whiteboard-friday
  • 3. “One piece of advice I give to SEO masters is, don’t chase after Google’s algorithm, chase after your best interpretation of what users want, because that’s what Google’s chasing after,”
    Matt Cutts, Head of Web Spam, Google
    http://www.nytimes.com/2011/02/11/business/media/11search.html
  • 4. Link Building Signals Today
  • 5. Diversity of Domains + Linking C-Blocks
    # of Linking Root Domains to URL
    # of Links to URL
    http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
    http://www.seomoz.org/blog/google-vs-bing-correlation-analysis-of-ranking-elements
  • 6. Anchor Text
    # of Links w/ exact match anchor text
    # of linking root domains w/ exact match anchor text
    http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
    http://www.nytimes.com/2011/02/11/business/media/11search.html
  • 7. Features of Linking Pages
    http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
    Data via http://www.opensiteexplorer.org
  • 8. Features of Linking Domains
    http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
    Data via http://www.opensiteexplorer.org
  • 9. Topic Modeling / Topical Relationship?
    http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
    http://www.seomoz.org/blog/lda-and-googles-rankings-well-correlated
  • 10. TL;DR – Quantity & Quality of Links
    http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
    http://www.slideshare.net/randfish/big-budget-link-building-advanced-analysis-5566731
  • 11. Link Building Signals of the Future
  • 12. Social Signals
    Page A
    646 links from 36 root domains
    2 tweets
    Page B
    1 link from 1 root domain
    522 tweets
    http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
    http://www.seomoz.org/blog/how-do-tweets-influence-search-rankings-an-experiment-for-a-cause
  • 13. Social Signals
    Page B – the tweeted version – ranks #1!
    Page A
    646 links from 36 root domains
    2 tweets
    Page B
    1 link from 1 root domain
    522 tweets
    http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
    http://www.seomoz.org/blog/how-do-tweets-influence-search-rankings-an-experiment-for-a-cause
  • 14. Social Signals
    http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
    http://www.seomoz.org/blog/tweets-effect-rankings-unexpected-case-study
  • 15. Social Signals
    http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
    http://www.seomoz.org/blog/tweets-effect-rankings-unexpected-case-study#jtc133590
  • 16. Author Authority
    Danny Sullivan: Do you try to calculate the authority of someone who tweets that might be assigned to their Twitter page. Do you try to “know,” if you will, who they are?
    Bing: Yes. We do calculate the authority of someone who tweets. For known public figures or publishers, we do associate them with who they are. (For example, query for Danny Sullivan)
    Google: Yes we do compute and use author quality. We don’t know who anyone is in real life :-)
    http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
    http://searchengineland.com/what-social-signals-do-google-bing-really-count-55389
  • 17. Brand Signals
    Brands
    Generics
    • Have real people working at a physical address
    • 18. Have authentic, followed social accounts
    • 19. Display obvious, robust contact information
    • 20. Register with government/civic organizations
    • 21. Receive traffic from diverse sources
    • 22. Generate branded search query volume
    • 23. Run offline marketing/advertising campaigns
    • 24. Often exist only online
    • 25. Rarely have significant social accounts
    • 26. Frequently use email forms only
    • 27. Stay “under the radar”
    • 28. Search is often 90%+ of traffic
    • 29. Have little-no branded search demand
    • 30. Ignore the offline world
    http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
    http://www.seomoz.org/blog/the-next-generation-of-ranking-signals
  • 31. Domain Name / Brand Name “Mentions”
    http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
    http://www.seomoz.org/labs/blogscape
  • 32. Depreciation/Filtering of Anchor Text
    http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
    http://www.seomoz.org/blog/a-recommendation-for-googles-webspam-team
  • 33. Some Future-Looking Link Building Tactics I Love
  • 34. Q+A Sites
    http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
    http://www.readwriteweb.com/archives/question_and_answer_sites.php
  • 35. Building Your Own Social Community
    http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
    http://mashable.com/2010/11/15/biggest-facebook-brands/
  • 36. Media Coverage
    http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
    http://www.madetostick.com/excerpts/
  • 37. Comment Marketing
    http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
    http://www.seomoz.org/blog/recommendations-blog-commenting-marketing-strategy
  • 38. Competitive Analysis of Top “Brands”
    Where do these brands earn their links?
    http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
    http://www.opensiteexplorer.org
  • 39. Investigating Brand “Mention” Sources
    Facebook page
    Blippr?
    Crunchbase profile
    App profile on Blackberry
    Twitter account
    BusinessWeek Profile
    Chrome Extension
    Mashable Article
  • 40. Q+A
    Rand Fishkin, CEO & Co-Founder, SEOmoz
    • Twitter: @randfish
    • 41. Blog: www.seomoz.org/blog
    • 42. Email: rand@seomoz.org
    You can now try SEOmoz PRO Free!
    http://www.seomoz.org/freetrial