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Big Budget Link Building (Advanced Analysis)
Big Budget Link Building (Advanced Analysis)
Big Budget Link Building (Advanced Analysis)
Big Budget Link Building (Advanced Analysis)
Big Budget Link Building (Advanced Analysis)
Big Budget Link Building (Advanced Analysis)
Big Budget Link Building (Advanced Analysis)
Big Budget Link Building (Advanced Analysis)
Big Budget Link Building (Advanced Analysis)
Big Budget Link Building (Advanced Analysis)
Big Budget Link Building (Advanced Analysis)
Big Budget Link Building (Advanced Analysis)
Big Budget Link Building (Advanced Analysis)
Big Budget Link Building (Advanced Analysis)
Big Budget Link Building (Advanced Analysis)
Big Budget Link Building (Advanced Analysis)
Big Budget Link Building (Advanced Analysis)
Big Budget Link Building (Advanced Analysis)
Big Budget Link Building (Advanced Analysis)
Big Budget Link Building (Advanced Analysis)
Big Budget Link Building (Advanced Analysis)
Big Budget Link Building (Advanced Analysis)
Big Budget Link Building (Advanced Analysis)
Big Budget Link Building (Advanced Analysis)
Big Budget Link Building (Advanced Analysis)
Big Budget Link Building (Advanced Analysis)
Big Budget Link Building (Advanced Analysis)
Big Budget Link Building (Advanced Analysis)
Big Budget Link Building (Advanced Analysis)
Big Budget Link Building (Advanced Analysis)
Big Budget Link Building (Advanced Analysis)
Big Budget Link Building (Advanced Analysis)
Big Budget Link Building (Advanced Analysis)
Big Budget Link Building (Advanced Analysis)
Big Budget Link Building (Advanced Analysis)
Big Budget Link Building (Advanced Analysis)
Big Budget Link Building (Advanced Analysis)
Big Budget Link Building (Advanced Analysis)
Big Budget Link Building (Advanced Analysis)
Big Budget Link Building (Advanced Analysis)
Big Budget Link Building (Advanced Analysis)
Big Budget Link Building (Advanced Analysis)
Big Budget Link Building (Advanced Analysis)
Big Budget Link Building (Advanced Analysis)
Big Budget Link Building (Advanced Analysis)
Big Budget Link Building (Advanced Analysis)
Big Budget Link Building (Advanced Analysis)
Big Budget Link Building (Advanced Analysis)
Big Budget Link Building (Advanced Analysis)
Big Budget Link Building (Advanced Analysis)
Big Budget Link Building (Advanced Analysis)
Big Budget Link Building (Advanced Analysis)
Big Budget Link Building (Advanced Analysis)
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Big Budget Link Building (Advanced Analysis)

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Rand Fishkin's presentation at the SEOmoz/Distilled PRO SEO Seminar in London, October 26th, 2010

Rand Fishkin's presentation at the SEOmoz/Distilled PRO SEO Seminar in London, October 26th, 2010

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Transcript

  • 1. Big Budget Link Building:The Brains<br />Rand Fishkin, CEO & Co-founder, SEOmoz<br />October 2010<br />
  • 2. Part I:Don’t Just Outspend, Outthink<br />
  • 3. Reverse Engineering the Rankingsin 6 Steps<br />
  • 4. Step #1:Assemble the Algorithm’s Components<br />
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12. Step #2:Apply to a Single Search Query<br />
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18. Step #3:Repeat on the 100s (or 1000s) of Queries You Care About<br />
  • 19.
  • 20. http://www.majesticseo.com/support/subscriptions/enterprise-api<br />http://www.seomoz.org/api<br />http://home.zhiwei.li/pagerank/<br />http://www.backtype.com/developers<br />Use APIs + Rank Checking to Automatically Retrieve Data<br />
  • 21. Step #4:Build a Ranking Model for Your Queries<br />
  • 22. Simple Version:<br />http://www.seomoz.org/labs_tools/online-regression/<br />
  • 23. Linear Predictive Model:<br />
  • 24. Advanced Version: Machine Learning<br />http://www.seomoz.org/blog/googles-algorithm-pretty-charts-math-stuff<br />
  • 25. Step #5:Create a Scoring System for Comparative Analysis<br />
  • 26. The scores should be representative of their weight in the model to give a visual sense of what’s necessary to win top rankings.<br />
  • 27. Step #6:Build the Acquisition Plan<br />
  • 28. It’s Will’s job to show you how<br />
  • 29. Part II:Stop Competing. Start Owning.<br />
  • 30. Why are there Billions of Searches?<br />Billions of Queries<br />
  • 31. via ~diP on Flickr<br />How is Demand Created?<br />
  • 32. Inherent Need<br />via dimnikolov on Flickr<br />
  • 33. AD-FUELEDDEMAND<br />Advertising $300 Billion<br />Online Advertising $24 Billion<br />Search Ads $10.7 Billion<br />Via Interactive Advertising Bureau 2010<br />
  • 34. You Can Cater to Demand<br />via lumierefl on Flickr<br />
  • 35. Or…<br />You Can Create Demand<br />
  • 36.
  • 37.
  • 38.
  • 39. A Case Study in“Making the Market”<br />
  • 40.
  • 41.
  • 42. DON’T CALL IT “SEO.”<br />
  • 43.
  • 44.
  • 45.
  • 46.
  • 47.
  • 48.
  • 49.
  • 50.
  • 51. 3250<br />3000<br />2750<br />2500<br />2250<br />2000<br />Sep-10<br />
  • 52. That’s how you beat Wikipedia & Amazon!<br />
  • 53. This Presentation<br />(including the Excel worksheet)<br />is on the Web at:<br />www.seomoz.org/dp/london2010<br />

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