Your SlideShare is downloading. ×
Big Budget Link Building (Advanced Analysis)
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Big Budget Link Building (Advanced Analysis)

1,676

Published on

Rand Fishkin's presentation at the SEOmoz/Distilled PRO SEO Seminar in London, October 26th, 2010

Rand Fishkin's presentation at the SEOmoz/Distilled PRO SEO Seminar in London, October 26th, 2010

Published in: Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,676
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
118
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Big Budget Link Building:The Brains
    Rand Fishkin, CEO & Co-founder, SEOmoz
    October 2010
  • 2. Part I:Don’t Just Outspend, Outthink
  • 3. Reverse Engineering the Rankingsin 6 Steps
  • 4. Step #1:Assemble the Algorithm’s Components
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12. Step #2:Apply to a Single Search Query
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18. Step #3:Repeat on the 100s (or 1000s) of Queries You Care About
  • 19.
  • 20. http://www.majesticseo.com/support/subscriptions/enterprise-api
    http://www.seomoz.org/api
    http://home.zhiwei.li/pagerank/
    http://www.backtype.com/developers
    Use APIs + Rank Checking to Automatically Retrieve Data
  • 21. Step #4:Build a Ranking Model for Your Queries
  • 22. Simple Version:
    http://www.seomoz.org/labs_tools/online-regression/
  • 23. Linear Predictive Model:
  • 24. Advanced Version: Machine Learning
    http://www.seomoz.org/blog/googles-algorithm-pretty-charts-math-stuff
  • 25. Step #5:Create a Scoring System for Comparative Analysis
  • 26. The scores should be representative of their weight in the model to give a visual sense of what’s necessary to win top rankings.
  • 27. Step #6:Build the Acquisition Plan
  • 28. It’s Will’s job to show you how
  • 29. Part II:Stop Competing. Start Owning.
  • 30. Why are there Billions of Searches?
    Billions of Queries
  • 31. via ~diP on Flickr
    How is Demand Created?
  • 32. Inherent Need
    via dimnikolov on Flickr
  • 33. AD-FUELEDDEMAND
    Advertising $300 Billion
    Online Advertising $24 Billion
    Search Ads $10.7 Billion
    Via Interactive Advertising Bureau 2010
  • 34. You Can Cater to Demand
    via lumierefl on Flickr
  • 35. Or…
    You Can Create Demand
  • 36.
  • 37.
  • 38.
  • 39. A Case Study in“Making the Market”
  • 40.
  • 41.
  • 42. DON’T CALL IT “SEO.”
  • 43.
  • 44.
  • 45.
  • 46.
  • 47.
  • 48.
  • 49.
  • 50.
  • 51. 3250
    3000
    2750
    2500
    2250
    2000
    Sep-10
  • 52. That’s how you beat Wikipedia & Amazon!
  • 53. This Presentation
    (including the Excel worksheet)
    is on the Web at:
    www.seomoz.org/dp/london2010

×