If it were me, I’d govertical by vertical.Build the mostcomprehensive,amazing resource on“web design courses”then move on to“photography” then to“languages,” etc.
#1: I’d likely reverse the title tags to put the keywords at the front. #2: Videos, star ratings or any rich snippet info would help these stand out.#3: Be very cautious aboutusing non-unique content orgenerating bamboo pages here.
This group is going to help share and promote your content/Q+A
SEO Idea #1Professional events calendar that all the eventswant to earn a listing from (and that require anembed on their events page to “prove” they’re theofficial organizer).
SEO Idea #2Contests to get into events free for the personsubmitting the article that earns the most tweets /Facebook / LinkedIn shares.
SEO Idea #3Find unemployed bloggers (Google blog search,LinkedIn lookups and RSS search can help),reach out and ask them to become contributors tocontent and Q+A. In return, sponsor their eventattendance.
SEO Idea #4Embeddable badges for the positive reviews lefton Springest that events can put on their sites.
This account should help promote the events, reviews and people involved with your site.
The LinkedIn audience in hyper-relevant for your business. Get a page here, answer questions, connect to event providers, recruiting agencies, etc.
Great place to shareevent photos, interesting blog content and have discussions on news around employment/training issues.
Answer questions that fit into the training/eventsworld on sites like Quora
Social Idea #1Become a resource to event marketers andconnect with them over social networks. As youshare content, they’ll be very likely to help itspread via Twitter/Facebook/etc.
Social Idea #2Use Facebook events and Facebook ads; do thesame with promoted tweets that are geo-targetedand LinkedIn ads. Show results and share withevent marketers (great way to grow your socialreach and get great content).
Social Idea #3Run contests via Twitter / Facebook / LinkedIn forticket giveaways that require a follow/like. Thiswon’t bring tons of followers, but they will be highquality.
Social Idea #4Watch for people using particular words/askingquestions on Twitter around events, networking,training, etc. Helping them find good stuff (even ifyou’re not linking to your site) will build goodwilland followers.
Great content; just hard to find andnot well promoted.
Content Idea #1Identify 30 blogs in the womens/beauty space thatare medium size/influence that would be receptiveto outreach. Start commenting, engaging,interacting and relationship-building with them.
Content Idea #2Create a “best bloggers in beauty” awards thatyou give out annually. Make badges and physicalawards to mail them. They’ll all link to you likecrazy. Oh, and make the nominations based ontweeted votes
Content Idea #3Reward reviewers with visibility – give topreviewers/contributors a leaderboard, points, etc.This could also apply to blog comments.
Content Idea #4Head:Head faceoffs of beauty products that claimto perform a specific function. Run a test everyweek or month and publish the results, withphotos ala Oyster fakeouts. Which skin creamperforms better? Super luxury expensive one? Orlow-priced basic?
Everyone’s using the sametitle and description for the product (likely from the manufacturer). We’ll need to fix in order to rank.
SEO Idea #1Get unique content written about the products andremove the duplicates. Consider even writingunique title tags and meta descriptions for eachone, as these can help you stand out in search.
SEO Idea #2Pull in the attributes most used about the productin reviews (you can even do this from reviews offyour own site). This can create unique contentand positive keyword associations, plus be usefulto users.
SEO Idea #3Use the Urbanspoon “Spoonback” strategy. Findbloggers who’ve written about any product youcarry and offer to feature that review on yourproduct page if they’ll “spoonback.”
SEO Idea #4Work with beauty schools, training courses andwork-from-home reps who have websites to dosponsorships, content creation, guest blogging,bizdev partnerships, etc.
You get lots of interaction and likes on Facebook. Perhaps integrating FB features moreonto the site (even using the FB comments plugin on product pages) would work.
Nice work building an audience onTwitter. More interaction/engagement here, including outreach, will likely earn you even more traction.
Sign up for Pinterest and start buildingsome boards on here. Very strong site with your demographic.
Social Idea #1Connect with independent producers having ahard time getting their lines of productsdistributed. Be a featured shop for them, and letthem help you promote their product.
Social Idea #2Do a video or online “how not to beautify” series(like “what not to wear”). Use Facebook/Twitter toaccept nominations, votes, suggestions, etc. andshare the story as it’s in progress.
Social Idea #3ID professional aestheticians with any socialfollowing and reach out to them, requesting thatthey help build a “best of XYZ category” via asurvey. Then publish and ask them to help shareit. They’ll be likely to participate and to share,because they helped create it.
Social Idea #4Use Facepile/Facemash. And get the Facebookcomments plugin that’s indexable onto your blog(also possibly test it on your product pages).
Go Forth, Reviewand Help Others Prosper! Rand Fishkin, SEOmoz | October 2011
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