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The Inbound Marketer’s ToolkitWhat great marketers use to maximize their productivity,[object Object],Download at http://bit.ly/expontools,[object Object],Rand Fishkin, CEO & Co-founder, SEOmoz | July 2011,[object Object]
               makes SOFTWARE!!,[object Object],We don’t offer any consulting.,[object Object]
Some of Rand’s Favorite Tools(and how I use ‘em),[object Object]
Google Analytics’ New Multi-Channel Attribution Tracking,[object Object],Great blog post on the new attribution modeling in Google Analytics here: http://cutroni.com/blog/2011/04/14/google-analytics-multi-channel-funnels/,[object Object]
3 SEO Metrics for Understanding Progress / Setbacks,[object Object],If you track these 3 metrics along with your rankings for a variety of keywords, you’ll never wonder why/how your search traffic is up or down. Screenshots above via http://pro.seomoz.org,[object Object]
Super Simple Social Metrics Counts,[object Object],http://sharedcount.com does just what it promises,[object Object]
Sharing + Hosting Images w/ Min.us,[object Object],http://min.us keeps track of all the images I share, loads fast and tracks views, plus the interface is very clean and simple.,[object Object]
Survey Monkey for Content Creation,[object Object],Survey Monkey is inexpensive, scalable and accurate. It’s less beautiful than other platforms, but far more flexible – http://www.surveymonkey.com,[object Object]
MailChimp’s Subscription Service,[object Object],http://www.mailchimp.com is perfect for most small-medium businesses, but once you get over 100K susbcribers, it doesn’t work quite as well. Great analytics, deliverability + reporting, though!,[object Object]
Trunk.ly to Never Forget My Links,[object Object],http://trunk.ly keeps track of all the links I share on Facebook/Twitter/my Blog/etc. without any effort on my part. It then builds a searchable index so I never forget/lose a link.,[object Object]
Facebook Insights,[object Object],Place Facebook’s Insights widget on your website + see demographic data about your site’s visitors, just like you can w/ your Facebook fans. http://www.facebook.com/insights. Learn more about Insights here - http://www.seomoz.org/blog/4-facebook-marketing-tactics-you-might-not-know-about,[object Object]
Facebook Comments,[object Object],Comments left here appear on Facebook + replies to those are posted here!,[object Object],You can find developer info for how to add FB comments here: http://developers.facebook.com/docs/reference/plugins/comments/,[object Object]
Disqus Comments,[object Object],http://disqus.com has a very cool feature that alerts you via a tweet whenever someone’s mentioned you or replied to you anywhere on the web Disqus powers (approx. 600mil users),[object Object]
Moz’s New SERPs Analysis Tool,[object Object]
New SEOmoz SERPs Analysis Tool,[object Object],I know I’m biased, but it’s really useful for seeing metrics across a set of search results and analyzing what might be making the difference http://www.seomoz.org/keyword-difficulty,[object Object]
Wistia Video Analytics,[object Object],Problem w/ video is it’s hard to measure engagement w/ traditional analytics that show only pageviews. http://www.wistia.com fixes that in an elegant way.,[object Object]
Bit.ly PRO Enterprise for Short URL Tracking,[object Object],If you use shortened URLs on Facebook + Twitter, http://bit.ly can help track and segment out the portion of the traffic that’s direct vs. referral (but hidden due to desktop/mobile apps),[object Object]
FollowerWonk for Finding Great Tweeters,[object Object],These folks have tons of followers; we should connect with them!,[object Object],A terrific tool to research high-value targets on Twitter: http://followerwonk.com/,[object Object]
Find People on Google Plus,[object Object],It’s basically FollowerWonk for Google+, only you can’t sort by followed  http://www.findpeopleonplus.com,[object Object]
Open Site Explorer for Link Research,[object Object],See who links to who on the web, and how important those links are via http://www.opensiteexplorer.org,[object Object]
GetListed for Local Coverage,[object Object],Using http://getlisted.org, I can see which local data sources may not have my business included (or may have inaccurate information). Fixing/including can help w/ local rankings + traffic.,[object Object]
Ontolo/Whitespark for Local Citations,[object Object],Find the local listings that don’t yet include your business: http://www.whitespark.ca/local-citation-finder,[object Object]
Feedburner for Feed Tracking,[object Object],Via http://feedburner.com – though it hasn’t been updated in a long time, it’s still the best free software for monitoring feed activity and growth.,[object Object]
Google Alerts / Blogscape for Brand Tracking,[object Object],Using http://www.google.com/alerts, I can set up daily email notifications of word mentions. http://www.seomoz.org/labs offers several options to track fresh web notifications as well.,[object Object]
Summify for Content Discovery,[object Object],http://www.summify.com sends me a daily digest of the most tweeted/shared things from the people I follow. Oftentimes, it’s really useful stuff that I’m glad not to miss.,[object Object]
MozBar for Surfing Like an SEO PRO,[object Object],Firefox 4 compatible, the Mozbar - http://www.seomoz.org/seo-toolbar - combines nearly every feature I’ve ever wanted in a toolbar into one (and it has a pretty aesthetic, which I appreciate),[object Object]
Wistia for Video XML Sitemaps,[object Object],(and everything else video, too),[object Object],http://www.wistia.com not only has great analytics on videos, but also automatically creates video XML sitemaps so Google can show our rich snippets for video directly in the SERPs.,[object Object]
Unbounce for Landing Pages,[object Object],Using http://unbounce.com/ allows us to create hosted versions of landing pages to test without needing to bug our dev/engineering team.,[object Object]
Q+A,[object Object],Download at http://bit.ly/expontools,[object Object],You can now try SEOmoz PRO Free!,[object Object],http://www.seomoz.org/freetrial,[object Object],Rand on the Web,[object Object],[object Object]

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