A Few Favorite Tools for Inbound Marketing
Upcoming SlideShare
Loading in...5

A Few Favorite Tools for Inbound Marketing






Total Views
Slideshare-icon Views on SlideShare
Embed Views



12 Embeds 2,544

http://midiaboom.com.br 893
http://www.agenciars.com.br 835
http://www.danielimamura.com.br 767
http://www.nuvemseo.net 22
http://feeds.feedburner.com 14
http://danielimamura.com.br 6
http://webcache.googleusercontent.com 2
http://flavors.me 1
http://mezura.com.br 1
http://twitter.com 1
http://copyscape.com 1
http://www.inspirador.net 1



Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.


11 of 1

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment

    A Few Favorite Tools for Inbound Marketing A Few Favorite Tools for Inbound Marketing Presentation Transcript

    • The Inbound Marketer’s ToolkitWhat great marketers use to maximize their productivity
      Download at http://bit.ly/expontools
      Rand Fishkin, CEO & Co-founder, SEOmoz | July 2011
    • makes SOFTWARE!!
      We don’t offer any consulting.
    • Some of Rand’s Favorite Tools(and how I use ‘em)
    • Google Analytics’ New Multi-Channel Attribution Tracking
      Great blog post on the new attribution modeling in Google Analytics here: http://cutroni.com/blog/2011/04/14/google-analytics-multi-channel-funnels/
    • 3 SEO Metrics for Understanding Progress / Setbacks
      If you track these 3 metrics along with your rankings for a variety of keywords, you’ll never wonder why/how your search traffic is up or down. Screenshots above via http://pro.seomoz.org
    • Super Simple Social Metrics Counts
      http://sharedcount.com does just what it promises
    • Sharing + Hosting Images w/ Min.us
      http://min.us keeps track of all the images I share, loads fast and tracks views, plus the interface is very clean and simple.
    • Survey Monkey for Content Creation
      Survey Monkey is inexpensive, scalable and accurate. It’s less beautiful than other platforms, but far more flexible – http://www.surveymonkey.com
    • MailChimp’s Subscription Service
      http://www.mailchimp.com is perfect for most small-medium businesses, but once you get over 100K susbcribers, it doesn’t work quite as well. Great analytics, deliverability + reporting, though!
    • Trunk.ly to Never Forget My Links
      http://trunk.ly keeps track of all the links I share on Facebook/Twitter/my Blog/etc. without any effort on my part. It then builds a searchable index so I never forget/lose a link.
    • Facebook Insights
      Place Facebook’s Insights widget on your website + see demographic data about your site’s visitors, just like you can w/ your Facebook fans. http://www.facebook.com/insights. Learn more about Insights here - http://www.seomoz.org/blog/4-facebook-marketing-tactics-you-might-not-know-about
    • Facebook Comments
      Comments left here appear on Facebook + replies to those are posted here!
      You can find developer info for how to add FB comments here: http://developers.facebook.com/docs/reference/plugins/comments/
    • Disqus Comments
      http://disqus.com has a very cool feature that alerts you via a tweet whenever someone’s mentioned you or replied to you anywhere on the web Disqus powers (approx. 600mil users)
    • Moz’s New SERPs Analysis Tool
    • New SEOmoz SERPs Analysis Tool
      I know I’m biased, but it’s really useful for seeing metrics across a set of search results and analyzing what might be making the difference http://www.seomoz.org/keyword-difficulty
    • Wistia Video Analytics
      Problem w/ video is it’s hard to measure engagement w/ traditional analytics that show only pageviews. http://www.wistia.com fixes that in an elegant way.
    • Bit.ly PRO Enterprise for Short URL Tracking
      If you use shortened URLs on Facebook + Twitter, http://bit.ly can help track and segment out the portion of the traffic that’s direct vs. referral (but hidden due to desktop/mobile apps)
    • FollowerWonk for Finding Great Tweeters
      These folks have tons of followers; we should connect with them!
      A terrific tool to research high-value targets on Twitter: http://followerwonk.com/
    • Find People on Google Plus
      It’s basically FollowerWonk for Google+, only you can’t sort by followed  http://www.findpeopleonplus.com
    • Open Site Explorer for Link Research
      See who links to who on the web, and how important those links are via http://www.opensiteexplorer.org
    • GetListed for Local Coverage
      Using http://getlisted.org, I can see which local data sources may not have my business included (or may have inaccurate information). Fixing/including can help w/ local rankings + traffic.
    • Ontolo/Whitespark for Local Citations
      Find the local listings that don’t yet include your business: http://www.whitespark.ca/local-citation-finder
    • Feedburner for Feed Tracking
      Via http://feedburner.com – though it hasn’t been updated in a long time, it’s still the best free software for monitoring feed activity and growth.
    • Google Alerts / Blogscape for Brand Tracking
      Using http://www.google.com/alerts, I can set up daily email notifications of word mentions. http://www.seomoz.org/labs offers several options to track fresh web notifications as well.
    • Summify for Content Discovery
      http://www.summify.com sends me a daily digest of the most tweeted/shared things from the people I follow. Oftentimes, it’s really useful stuff that I’m glad not to miss.
    • MozBar for Surfing Like an SEO PRO
      Firefox 4 compatible, the Mozbar - http://www.seomoz.org/seo-toolbar - combines nearly every feature I’ve ever wanted in a toolbar into one (and it has a pretty aesthetic, which I appreciate)
    • Wistia for Video XML Sitemaps
      (and everything else video, too)
      http://www.wistia.com not only has great analytics on videos, but also automatically creates video XML sitemaps so Google can show our rich snippets for video directly in the SERPs.
    • Unbounce for Landing Pages
      Using http://unbounce.com/ allows us to create hosted versions of landing pages to test without needing to bug our dev/engineering team.
    • Q+A
      Download at http://bit.ly/expontools
      You can now try SEOmoz PRO Free!
      Rand on the Web
      • Twitter: @randfish
      • Blog: www.seomoz.org/blog
      • Email: rand@seomoz.org