A Few Favorite Tools for Inbound MarketingPresentation Transcript
The Inbound Marketer’s ToolkitWhat great marketers use to maximize their productivity Download at http://bit.ly/expontools Rand Fishkin, CEO & Co-founder, SEOmoz | July 2011
makes SOFTWARE!! We don’t offer any consulting.
Some of Rand’s Favorite Tools(and how I use ‘em)
Google Analytics’ New Multi-Channel Attribution Tracking Great blog post on the new attribution modeling in Google Analytics here: http://cutroni.com/blog/2011/04/14/google-analytics-multi-channel-funnels/
3 SEO Metrics for Understanding Progress / Setbacks If you track these 3 metrics along with your rankings for a variety of keywords, you’ll never wonder why/how your search traffic is up or down. Screenshots above via http://pro.seomoz.org
Super Simple Social Metrics Counts http://sharedcount.com does just what it promises
Sharing + Hosting Images w/ Min.us http://min.us keeps track of all the images I share, loads fast and tracks views, plus the interface is very clean and simple.
Survey Monkey for Content Creation Survey Monkey is inexpensive, scalable and accurate. It’s less beautiful than other platforms, but far more flexible – http://www.surveymonkey.com
MailChimp’s Subscription Service http://www.mailchimp.com is perfect for most small-medium businesses, but once you get over 100K susbcribers, it doesn’t work quite as well. Great analytics, deliverability + reporting, though!
Trunk.ly to Never Forget My Links http://trunk.ly keeps track of all the links I share on Facebook/Twitter/my Blog/etc. without any effort on my part. It then builds a searchable index so I never forget/lose a link.
Facebook Insights Place Facebook’s Insights widget on your website + see demographic data about your site’s visitors, just like you can w/ your Facebook fans. http://www.facebook.com/insights. Learn more about Insights here - http://www.seomoz.org/blog/4-facebook-marketing-tactics-you-might-not-know-about
Facebook Comments Comments left here appear on Facebook + replies to those are posted here! You can find developer info for how to add FB comments here: http://developers.facebook.com/docs/reference/plugins/comments/
Disqus Comments http://disqus.com has a very cool feature that alerts you via a tweet whenever someone’s mentioned you or replied to you anywhere on the web Disqus powers (approx. 600mil users)
Moz’s New SERPs Analysis Tool
New SEOmoz SERPs Analysis Tool I know I’m biased, but it’s really useful for seeing metrics across a set of search results and analyzing what might be making the difference http://www.seomoz.org/keyword-difficulty
Wistia Video Analytics Problem w/ video is it’s hard to measure engagement w/ traditional analytics that show only pageviews. http://www.wistia.com fixes that in an elegant way.
Bit.ly PRO Enterprise for Short URL Tracking If you use shortened URLs on Facebook + Twitter, http://bit.ly can help track and segment out the portion of the traffic that’s direct vs. referral (but hidden due to desktop/mobile apps)
FollowerWonk for Finding Great Tweeters These folks have tons of followers; we should connect with them! A terrific tool to research high-value targets on Twitter: http://followerwonk.com/
Find People on Google Plus It’s basically FollowerWonk for Google+, only you can’t sort by followed http://www.findpeopleonplus.com
Open Site Explorer for Link Research See who links to who on the web, and how important those links are via http://www.opensiteexplorer.org
GetListed for Local Coverage Using http://getlisted.org, I can see which local data sources may not have my business included (or may have inaccurate information). Fixing/including can help w/ local rankings + traffic.
Ontolo/Whitespark for Local Citations Find the local listings that don’t yet include your business: http://www.whitespark.ca/local-citation-finder
Feedburner for Feed Tracking Via http://feedburner.com – though it hasn’t been updated in a long time, it’s still the best free software for monitoring feed activity and growth.
Google Alerts / Blogscape for Brand Tracking Using http://www.google.com/alerts, I can set up daily email notifications of word mentions. http://www.seomoz.org/labs offers several options to track fresh web notifications as well.
Summify for Content Discovery http://www.summify.com sends me a daily digest of the most tweeted/shared things from the people I follow. Oftentimes, it’s really useful stuff that I’m glad not to miss.
MozBar for Surfing Like an SEO PRO Firefox 4 compatible, the Mozbar - http://www.seomoz.org/seo-toolbar - combines nearly every feature I’ve ever wanted in a toolbar into one (and it has a pretty aesthetic, which I appreciate)
Wistia for Video XML Sitemaps (and everything else video, too) http://www.wistia.com not only has great analytics on videos, but also automatically creates video XML sitemaps so Google can show our rich snippets for video directly in the SERPs.
Unbounce for Landing Pages Using http://unbounce.com/ allows us to create hosted versions of landing pages to test without needing to bug our dev/engineering team.
Q+A Download at http://bit.ly/expontools You can now try SEOmoz PRO Free! http://www.seomoz.org/freetrial Rand on the Web