A Few Favorite Tools for Inbound Marketing

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  • 1. The Inbound Marketer’s ToolkitWhat great marketers use to maximize their productivity
    Download at http://bit.ly/expontools
    Rand Fishkin, CEO & Co-founder, SEOmoz | July 2011
  • 2. makes SOFTWARE!!
    We don’t offer any consulting.
  • 3. Some of Rand’s Favorite Tools(and how I use ‘em)
  • 4. Google Analytics’ New Multi-Channel Attribution Tracking
    Great blog post on the new attribution modeling in Google Analytics here: http://cutroni.com/blog/2011/04/14/google-analytics-multi-channel-funnels/
  • 5. 3 SEO Metrics for Understanding Progress / Setbacks
    If you track these 3 metrics along with your rankings for a variety of keywords, you’ll never wonder why/how your search traffic is up or down. Screenshots above via http://pro.seomoz.org
  • 6. Super Simple Social Metrics Counts
    http://sharedcount.com does just what it promises
  • 7. Sharing + Hosting Images w/ Min.us
    http://min.us keeps track of all the images I share, loads fast and tracks views, plus the interface is very clean and simple.
  • 8. Survey Monkey for Content Creation
    Survey Monkey is inexpensive, scalable and accurate. It’s less beautiful than other platforms, but far more flexible – http://www.surveymonkey.com
  • 9. MailChimp’s Subscription Service
    http://www.mailchimp.com is perfect for most small-medium businesses, but once you get over 100K susbcribers, it doesn’t work quite as well. Great analytics, deliverability + reporting, though!
  • 10. Trunk.ly to Never Forget My Links
    http://trunk.ly keeps track of all the links I share on Facebook/Twitter/my Blog/etc. without any effort on my part. It then builds a searchable index so I never forget/lose a link.
  • 11. Facebook Insights
    Place Facebook’s Insights widget on your website + see demographic data about your site’s visitors, just like you can w/ your Facebook fans. http://www.facebook.com/insights. Learn more about Insights here - http://www.seomoz.org/blog/4-facebook-marketing-tactics-you-might-not-know-about
  • 12. Facebook Comments
    Comments left here appear on Facebook + replies to those are posted here!
    You can find developer info for how to add FB comments here: http://developers.facebook.com/docs/reference/plugins/comments/
  • 13. Disqus Comments
    http://disqus.com has a very cool feature that alerts you via a tweet whenever someone’s mentioned you or replied to you anywhere on the web Disqus powers (approx. 600mil users)
  • 14. Moz’s New SERPs Analysis Tool
  • 15. New SEOmoz SERPs Analysis Tool
    I know I’m biased, but it’s really useful for seeing metrics across a set of search results and analyzing what might be making the difference http://www.seomoz.org/keyword-difficulty
  • 16. Wistia Video Analytics
    Problem w/ video is it’s hard to measure engagement w/ traditional analytics that show only pageviews. http://www.wistia.com fixes that in an elegant way.
  • 17. Bit.ly PRO Enterprise for Short URL Tracking
    If you use shortened URLs on Facebook + Twitter, http://bit.ly can help track and segment out the portion of the traffic that’s direct vs. referral (but hidden due to desktop/mobile apps)
  • 18. FollowerWonk for Finding Great Tweeters
    These folks have tons of followers; we should connect with them!
    A terrific tool to research high-value targets on Twitter: http://followerwonk.com/
  • 19. Find People on Google Plus
    It’s basically FollowerWonk for Google+, only you can’t sort by followed  http://www.findpeopleonplus.com
  • 20. Open Site Explorer for Link Research
    See who links to who on the web, and how important those links are via http://www.opensiteexplorer.org
  • 21. GetListed for Local Coverage
    Using http://getlisted.org, I can see which local data sources may not have my business included (or may have inaccurate information). Fixing/including can help w/ local rankings + traffic.
  • 22. Ontolo/Whitespark for Local Citations
    Find the local listings that don’t yet include your business: http://www.whitespark.ca/local-citation-finder
  • 23. Feedburner for Feed Tracking
    Via http://feedburner.com – though it hasn’t been updated in a long time, it’s still the best free software for monitoring feed activity and growth.
  • 24. Google Alerts / Blogscape for Brand Tracking
    Using http://www.google.com/alerts, I can set up daily email notifications of word mentions. http://www.seomoz.org/labs offers several options to track fresh web notifications as well.
  • 25. Summify for Content Discovery
    http://www.summify.com sends me a daily digest of the most tweeted/shared things from the people I follow. Oftentimes, it’s really useful stuff that I’m glad not to miss.
  • 26. MozBar for Surfing Like an SEO PRO
    Firefox 4 compatible, the Mozbar - http://www.seomoz.org/seo-toolbar - combines nearly every feature I’ve ever wanted in a toolbar into one (and it has a pretty aesthetic, which I appreciate)
  • 27. Wistia for Video XML Sitemaps
    (and everything else video, too)
    http://www.wistia.com not only has great analytics on videos, but also automatically creates video XML sitemaps so Google can show our rich snippets for video directly in the SERPs.
  • 28. Unbounce for Landing Pages
    Using http://unbounce.com/ allows us to create hosted versions of landing pages to test without needing to bug our dev/engineering team.
  • 29. Q+A
    Download at http://bit.ly/expontools
    You can now try SEOmoz PRO Free!
    http://www.seomoz.org/freetrial
    Rand on the Web
    • Twitter: @randfish
    • 30. Blog: www.seomoz.org/blog
    • 31. Email: rand@seomoz.org