Essex

580 views

Published on

Essex Retail Review

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
580
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
14
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Essex

  1. 1. RETAIL MERCHANDISING REVIEW COMPETITOR REVIEW FOR PROGRESSIVE MARKDOWNS
  2. 2. <ul><li>Key Findings </li></ul><ul><li>Product Allocation </li></ul><ul><li>Store Reconfiguration Challenges – weekly </li></ul><ul><li>Filling the racks challenges </li></ul><ul><li>Hot Space Usage Issues </li></ul><ul><li>Signage Needs </li></ul><ul><li>Category Programs </li></ul><ul><li>Price Driven Merchandising </li></ul><ul><li>Security – price switching </li></ul><ul><li>Touch time and cost </li></ul><ul><li>Sales Associates – operators not sellers! </li></ul><ul><li>Policy programs – signage, education and consumer understanding </li></ul><ul><li>Bulk verses Ones merchandising </li></ul><ul><li>Positioning the brand of “bargain hunting” </li></ul><ul><li>Mixed signal management </li></ul>
  3. 3. Over Signage
  4. 4. <ul><li>High Traffic Area needs to be merchandised with bulk product and or impulse product! </li></ul><ul><li>Dead Space and low margin display </li></ul>“ Hot Space Waste”
  5. 5. <ul><li>Focus on product and price – presentation of images ! </li></ul><ul><li>Clutter, policy signs, no enough “impulse product” and eye sore! </li></ul>“ Over Signage”
  6. 6. <ul><li>Focus on product and price – presentation of images ! </li></ul><ul><li>Seven “please don’t signs – versus on Call to Action –price and product. </li></ul>“ Negative Signs”
  7. 7. <ul><li>Six Policy and “No” signs! </li></ul>“ Negative Signs”
  8. 8. <ul><li>Product is over 12 feet high – poor signage. </li></ul><ul><li>Bad use of fixture and signage –ugh! </li></ul>“ Merchandising Issues”
  9. 9. <ul><li>Over signage! Show actual product and one Price Sign – let the product speak! </li></ul><ul><li>Bad use of fixture and signage –ugh! </li></ul>“ Merchandising Issues”
  10. 10. <ul><li>Everything $1-5 dollars! ??? No signage. Note carts taking valuable selling space! </li></ul><ul><li>What is the total profit that this display can create? $1.00 dumps versus 7 different price points may work better. </li></ul><ul><li>Move it quick! </li></ul>“ Merchandising Issues”
  11. 11. <ul><li>Signage gets damages quick and not “two sided” </li></ul><ul><li>Mis-match of product and “random” merchandising mix </li></ul>“ Merchandising Issues”
  12. 12. <ul><li>Note – less use of signage and focus on product strength – but could use “one price” position signage. </li></ul><ul><li>End capping – strong! </li></ul>“ Good Displays”
  13. 13. <ul><li>Hot Wall looks good – pricing signs effective but again too many! </li></ul><ul><li>Letting the product speak – note product height for kids? </li></ul>“ Good Displays”
  14. 14. <ul><li>Everything on this rack is $2.99 - $9.99 – Sale Under $10 </li></ul><ul><li>No pricing signage – product description. </li></ul>“ Good Displays”
  15. 15. <ul><li>Good “build” – 3 price signs! </li></ul><ul><li>No pricing signage – category speaks! </li></ul>“ Good Displays”
  16. 16. <ul><li>Strollers – need to touch, feel sample, product too high, also safety issues. </li></ul><ul><li>Correct way! </li></ul>Merchandising
  17. 17. <ul><li>Fill the rack – looks good! No samples out and no pricing – let product speak! Maybe one sign! Under $$ </li></ul><ul><li>Clean – let product speak! </li></ul>Merchandising
  18. 18. <ul><li>Fill the rack – looks good! Height maybe only issue for top row! </li></ul><ul><li>Clean – let product speak! </li></ul>Merchandising
  19. 19. <ul><li>Clean and category specific! </li></ul><ul><li>Price Range Signage! </li></ul>Merchandising
  20. 20. <ul><li>Floor Space Planning – poor! </li></ul><ul><li>Clothing – well lit, shop friendly! </li></ul>Merchandising
  21. 21. <ul><li>Dead end Aisles??? </li></ul><ul><li>Marketing Literature </li></ul>Merchandising
  22. 22. <ul><li>Four Wall Promotion – Find the Blue and Red Shamrock! </li></ul><ul><li>Store Locations flyers </li></ul>Merchandising
  23. 23. <ul><li>Four Wall Promotions – Event Signage Banners : Burkes 50+ Seniors “Shop Monday” </li></ul><ul><li>Goodwill Event Signage- 50% off First Saturday! </li></ul>Competitive Programs
  24. 24. <ul><li>Goodwill “50% off” everything yellow sales! Note barcodes, barbs and signage. </li></ul><ul><li>Goodwill Bar Code </li></ul>Competitive Programs
  25. 25. <ul><li>Burkes Markdown Program </li></ul><ul><li>Sign educating the consumer! </li></ul>Competitive Programs
  26. 26. <ul><li>Rugged Warehouse Signage </li></ul><ul><li>Product </li></ul><ul><li>Competitor Price </li></ul><ul><li>Our Price! </li></ul>Competitive Programs
  27. 27. <ul><li>Rugged Warehouse Signage </li></ul><ul><li>Brand and Price Signage </li></ul>Competitive Programs
  28. 28. <ul><li>Price Range and “Red Clearance” </li></ul><ul><li>Clothing Headers </li></ul>Competitive Programs
  29. 29. <ul><li>Price Range and “Red Clearance” </li></ul><ul><li>Clothing Headers </li></ul>Competitive Programs
  30. 30. <ul><li>Perception Issue – Note Deal Code </li></ul><ul><li>Stores taking “self security measures. </li></ul>Security Measures
  31. 31. <ul><li>Strong Lighting! </li></ul>Lighting

×