SVBTA Education Day
Upcoming SlideShare
Loading in...5
×
 

SVBTA Education Day

on

  • 450 views

Speech delivered for the Silicon Valley Business Travel Association\'s Education Day

Speech delivered for the Silicon Valley Business Travel Association\'s Education Day

Statistics

Views

Total Views
450
Views on SlideShare
450
Embed Views
0

Actions

Likes
0
Downloads
1
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    SVBTA Education Day SVBTA Education Day Presentation Transcript

    • WHAT TRAVEL PAYMENT IS ALL ABOUT.Social Media in Business Travel:Why give a tweet?By: Rana Walker / AirPlus International, Inc.May 12, 2011 / SVBTA Education Day SVBTA /May 2011 P. 1
    • The Social Media phenomenom iPhone apps reached 1 BILLION users in about 9 months! AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. SVBTA /May 2011 P. 2
    • AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. SVBTA /May 2011 P. 3
    • AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. SVBTA /May 2011 P. 4
    • “User-Generated” Content:Rather than pushing content to theaudience – remain open and allowthem to bring it to you!AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. SVBTA /May 2011 P. 5
    • AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. SVBTA /May 2011 P. 6
    • Social media connections allow you tobuild your sphere of influence!Trust is the most important factor forbuying decisions in the future!AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. SVBTA /May 2011 P. 7
    • AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. SVBTA /May 2011 P. 8
    • Why should a Corporate Travel Manager care? The conversation is occurring whether you are listening…or not! Listen, learn, anticipate needs, proactively solve problems and find efficiencies! You have a voice! Strengthen relationships with partners /suppliers through shared knowledge. This equals better communication & collaboration! Participate in industry associations online as a supplement to the face-to- face networking & join event pages too! Raise your internal profile – know where to glean knowledge & how to effectively share it! Conduct real-time analysis & notice the industry’s trending topics! Steer behavior, build policy compliance and gain empowerment through positive reinforcement! Enhance internal company relationships through virtual communication! Crisis Communications – traveler safety can be key when the unexpected occurs!AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. SVBTA /May 2011 P. 9
    • Social MEdiaShare your personality, NOT yourpersonal information!Share your company’s philosophy,NOT proprietary information!AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. SVBTA /May 2011 P. 10
    • Social Media for use in the business travel industry  Facebook  Twitter  YouTube  LinkedInAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. SVBTA /May 2011 P. 11
    • If Facebookwere a country,it would be the3rd mostpopulated in the world!Only China & Indiaare more populated – 4th is the USA AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. SVBTA /May 2011 P. 12
    • Facebook statsGo where they already are ready to interact: More than 585 million active users 50% of active users log on to Facebook in any given day More than 70 translations available on the site About 70% of Facebook users are outside the United States Average user has 130 friends There are more than 200 million active users who access Facebook through their mobile devices People spend over 700 billion minutes per month on Facebook Source: FacebookAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. SVBTA /May 2011 P. 13
    • Why Facebook?Project a more human face of your company : Upload pictures of staff and events to show your company culture Highlight CRS activities to show your company philosophy Share research and knowledge – link to additional resources Promote upcoming events to gain attention and attendance Highlight partner activities to enhance relationships Promote sales, services and opportunities to interact Provide a place for employees to feel connected online. Inter-company relations provide a global virtual forum for staff Utilize settings on personal profiles to vary your communications to specific groupsAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. SVBTA /May 2011 P. 14
    • Business Travel Suppliers on FacebookAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. SVBTA /May 2011 P. 15
    • GBTA on FacebookAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. SVBTA /May 2011 P. 16
    • Allow staff to be youronline brand ambassadors!Establish social media guidelines& teach staff how to share yourcompany’s already publishedpublic information!AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. SVBTA /May 2011 P. 17
    • Staff Promotes Content Through Facebook!AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. SVBTA /May 2011 P. 18
    • 95 MILLION. The number of tweets per day on Twitter. Source: TwitterAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. SVBTA /May 2011 P. 19
    • Twitter Stats 175 million active users worldwide Over 60% of Twitter use is outside the U.S. Twitter has more than 300,000 new users join every day There are currently over 110 million users of Twitter’s services Twitter receives 180 million unique visits each month There are more than 600 million searches on Twitter every day There are more than 50,000 third-party apps for Twitter More than a third of users access Twitter via their mobile phone Source: TwitterAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. SVBTA /May 2011 P. 20
    • Why Twitter?Fast, efficient, economical and viral: Straight to the point, 140 characters only means no room for fluff Excellent for Crisis Communication efforts as relating to business travel Detect industry trends and take polls/surveys in real-time Terrific for customer service – make contact NOW with end-user Disseminate insightful information quickly and effectively Share knowledge readily – while it’s still relevant Promotion of partner activities for enhanced relationshipsAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. SVBTA /May 2011 P. 21
    • Tweets on Twitter per minute-within an hour after the Japan earthquakeAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. SVBTA /May 2011 P. 22
    • Twitter for crisis communication – customer serviceinteractionsAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. SVBTA /May 2011 P. 23
    • US Embassy encourages social media in wake of quake!AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. SVBTA /May 2011 P. 24
    • 35 HOURS. The amount of video uploaded to YouTube every minute!AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. SVBTA /May 2011 P. 25
    • YouTube Stats More video is uploaded in 60 days than the 3 major US networks created in 60 years Today, YouTube alone uses the same amount of bandwidth as the entire Internet used in year 2000 The equivalent of 150,000+ full-length movies in theaters each week YouTube receives more than 2 billion viewers per day YouTube is available in 25 countries and 43 languages 70% of traffic comes from outside the US YouTube mobile gets over 100 million views a day Half of YouTube’s users are 20 years old or younger- the future generation Source: YouTubeAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. SVBTA /May 2011 P. 26
    • Why YouTube?For the visual learners – seeing is believing: Customer testimonials are quite effective in video Video blogs from your executives on company activities/events, company financial results and industry topics User tips/guides to your products – showcase products and tips for best in class use Highlight events and philanthropic activities in an inspiring way Marketing campaigns can go viral & obtain reach like never before  To be successful, videos should be authentic, clever, witty, touching and/or motivational  They do not always need to be flashy, expensive or polished to go viral!AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. SVBTA /May 2011 P. 27
    • One YouTube example: Virgin AtlanticAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. SVBTA /May 2011 P. 28
    • GBTA on YouTubeAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. SVBTA /May 2011 P. 29
    • AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. SVBTA /May 2011 P. 30
    • LinkedIn Stats Management-level executives from all Fortune 500 companies have a profile on LinkedIn LinkedIn receives almost 12 million unique visitors per day 90M+ members with over +3M new members added per month LinkedIn is available in 6 native languages – English, German, French, Italian, Portuguese and Spanish LinkedIn hiring solutions were used by 69 of the Fortune 100 companies as of December 31, 2010 80% of companies also use LinkedIn as a recruitment tool More than one million companies have LinkedIn Company Pages Source: LinkedInAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. SVBTA /May 2011 P. 31
    • Why LinkedIn?Professional networking platform to supplement to the face-to-face events: Keep track of contacts throughout their career & job moves Build trust and rapport – therefore, your influence & your company’s Excellent for recruiting/qualifying a candidate Share research, take polls and glean knowledge Join Groups for collaboration with your industry’s like-minded individuals – share your knowledge and ask for others’ input Gain transparency through insights into connections, partners, competitors, staffAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. SVBTA /May 2011 P. 32
    • GBTA LinkedIn GroupAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. SVBTA /May 2011 P. 33
    • LinkedIn PagesAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. SVBTA /May 2011 P. 34
    • Search “Corporate Travel Manager” yields: 177,661!AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. SVBTA /May 2011 P. 35
    • Tweetdeck – track & update all sites in one placeAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. SVBTA /May 2011 P. 36
    • Ignoring it won’t make it go away….If we want to know what’s ahead (future) –we must watch the generation behind us.AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. SVBTA /May 2011 P. 37
    • Many thanks & let’s connect!Rana WalkerAirPlus International, Inc.rwalker@airplus.comwww.linkedin.com/in/ranawalkerAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. SVBTA /May 2011 P. 38
    • Back-up SlidesAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. SVBTA /May 2011 P. 39
    • Mapping the Social Internet– Harvard Business Review, July-Aug. 2010 AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. SVBTA /May 2011 P. 40