China is the most socially-‐engaged market in the world: 84% of Internet users contribute at least once a month to social networking & gaming. This high engagement stat are closely followed by the other BRIC countries: Russia, Brazil and India. LATAM leads the world in Wme spent online networking: 7.6 hours per month and show the largest growth worldwide for Facebook. 55% of North Americans aged 45-‐54 have at least one social media proﬁle -‐ largest growth by age group, year-‐over-‐year. 78% of Russians share their post-‐trip experiences via social media. h:p://www.newmediatrendwatch.com/regional-‐overview/103-‐europe?start=5 UK most acWve in Europe but diﬀerences remain: German travelers prefer social networking as work-‐related (Xing) and privacy is of concern.
Companies using at least one Social Media plaeorm for business
Percentage of LATAM Companies with Facebook Pages
Average number of people in LATAM discussing Company Facebook Pages Facebook dwell ,me grew 208% (rest of the world dropped by 2%)
LATAM Social Media users are very: ACTIVE, MOBILE and PLENTIFUL. They want to be WOWED by products. They acWvely SHARE THEIR OPINION.
Companies in Brazil have more YouTube views than LATAM or Global Average
NOW is the Wme to build your online network and your “Sphere of Inﬂuence” Trust is the #1 inﬂuencer of buying decisions in the future!
Corporate Travel Managers Have a VOICE in Social Media! § Listen & engage in the conversaWon already occurring § Steer policy, solicit feedback and conduct real-‐Wme analysis to ﬁnd eﬃciencies & strengthen travel program § Build loyalty internally with partners & strengthens Wes § EﬀecWve crisis communicaWons with proacWve soluWons § Supplement face-‐to-‐face networking (ex: this event) § Source Apps for your business travelers § Gain empowerment and raise internal proﬁle
Source: The Travel MarkeWng Store, Duncan Alexander
5 Things YOU Can Do Today! 1. Set-‐up/update your LinkedIn Proﬁle 2. Collect business cards from everyone at your table. Immediately connect via LinkedIn 3. Join travel industry LinkedIn groups (ex: GBTA) to share and glean knowledge 4. Tweet about this presentaWon/event using #GBTA13 5. Connect with me on LinkedIn to download this presentaWon!
Rana Walker -‐ Wastyn Social Media Evangelist and Consultant h:p://about.me/ranawalker