Be Smart. Be Hip. Be Seen.
Average Age of
Social Media Users
Social Media Explained:
I’m eating a Belgian Waffle!
I “Like” Belgian Waffles
Watch me make a perfect Belgian
waffle (Lieg...
I’ve checked in and am Mayor of
Waffle-ville
Gorgeous waffles and easy recipe,
I will serve these at my next event
Read my...
+1: My circles now know I’m eating
a Belgian waffle
See my photos of Belgian waffles!
Watch this video of me eating my
waf...
Be Smart. Be Hip. Be Seen.
User-Generated Content
Out of 100 people:
1 will create content
9 will curate content
90 will consume content
Be the CREATOR of Content!
Social MEdia
• Share your personality – not your
personal information
• Share your organization’s philosophy
– not proprie...
TRUST is the
#1 Influencer Online
Klout & Kred
• Tools to judge influence on topics
• LEVERAGE Influencers (media, political, celebrity
and otherwise)
Listening is KEY to Social
Strong Infrastructure of Support
SUCCESS!
Social Strategy for Organizations
should raise:
Awareness, Reputation and Influence
Engage – Internal & External
 Establish social media guidelines & teach staff to
share your already published public info...
Understanding Social Impact
Social Media for Social Good
Big Data =
New Social Currency
Smartphones – used for
everything, but rarely calling
Wearable Technology
5 Social Tips
You Can Do Now
1. Add new LinkedIn connections, give
recommendations/endorsements to build your
online credi...
Rana Walker - Wastyn
Social Media Evangelist and
Consultant
Intro to Social Media keynote for NATO Social Media Forum in Sarajevo, Bosnia
Intro to Social Media keynote for NATO Social Media Forum in Sarajevo, Bosnia
Intro to Social Media keynote for NATO Social Media Forum in Sarajevo, Bosnia
Intro to Social Media keynote for NATO Social Media Forum in Sarajevo, Bosnia
Intro to Social Media keynote for NATO Social Media Forum in Sarajevo, Bosnia
Intro to Social Media keynote for NATO Social Media Forum in Sarajevo, Bosnia
Intro to Social Media keynote for NATO Social Media Forum in Sarajevo, Bosnia
Intro to Social Media keynote for NATO Social Media Forum in Sarajevo, Bosnia
Intro to Social Media keynote for NATO Social Media Forum in Sarajevo, Bosnia
Upcoming SlideShare
Loading in …5
×

Intro to Social Media keynote for NATO Social Media Forum in Sarajevo, Bosnia

733 views
618 views

Published on

Opening keynote presentation for the NATO Social Media Forum, 23-24 April 2014. Slides are according to briefing - asking for a broad overview of social media landscape for those who are new to social media (and on to those who are pros).

Published in: Social Media, Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
733
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
6
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Intro to Social Media keynote for NATO Social Media Forum in Sarajevo, Bosnia

  1. 1. Be Smart. Be Hip. Be Seen.
  2. 2. Average Age of Social Media Users
  3. 3. Social Media Explained: I’m eating a Belgian Waffle! I “Like” Belgian Waffles Watch me make a perfect Belgian waffle (Liege style) My skills include waffle eating
  4. 4. I’ve checked in and am Mayor of Waffle-ville Gorgeous waffles and easy recipe, I will serve these at my next event Read my informative and poetic words about Belgian waffles Social Media Explained:
  5. 5. +1: My circles now know I’m eating a Belgian waffle See my photos of Belgian waffles! Watch this video of me eating my waffle – before it disappears! Social Media Explained:
  6. 6. Be Smart. Be Hip. Be Seen.
  7. 7. User-Generated Content
  8. 8. Out of 100 people: 1 will create content 9 will curate content 90 will consume content Be the CREATOR of Content!
  9. 9. Social MEdia • Share your personality – not your personal information • Share your organization’s philosophy – not proprietary information • Remember, your organization has the obligation to be honest, others do not – be THE trusted source of information
  10. 10. TRUST is the #1 Influencer Online
  11. 11. Klout & Kred • Tools to judge influence on topics • LEVERAGE Influencers (media, political, celebrity and otherwise)
  12. 12. Listening is KEY to Social
  13. 13. Strong Infrastructure of Support SUCCESS!
  14. 14. Social Strategy for Organizations should raise: Awareness, Reputation and Influence
  15. 15. Engage – Internal & External  Establish social media guidelines & teach staff to share your already published public information!  Allow staff to be your online brand ambassadors to build your organization’s sphere of influence!  Encourage internal and external sharing of their tips / ideas and provide positive reinforcement!  Utilize upper management support and solicit influencers to create dialogue  Experiment with different platforms, messages and formats
  16. 16. Understanding Social Impact
  17. 17. Social Media for Social Good
  18. 18. Big Data = New Social Currency
  19. 19. Smartphones – used for everything, but rarely calling
  20. 20. Wearable Technology
  21. 21. 5 Social Tips You Can Do Now 1. Add new LinkedIn connections, give recommendations/endorsements to build your online credibility and sphere of influence 2. Create profiles and join organization groups online & contribute to the conversation 3. Create a monitoring/response/content creation plan leveraging tools like hootsuite, google alerts 4. Work with your partners to create engagement, build influence and foster duty-of-care (NATO) 5. Source, create apps then share and recommend
  22. 22. Rana Walker - Wastyn Social Media Evangelist and Consultant

×