Rana Walker
Principal Consultant, Co-Founder GR&AT Management bvba
Importance of Social Networks
in Buiness Travel
Rana Walker – Wastyn
Principal Consulttant, Co-Founder
GR&AT Management bv...
http://www.youtube.com/watch?v=TXD-Uqx6_Wk
Like Travel – Social Media is Global
Average Age of a Social Network User
•
•
•
•
•
•
Characteristics of LATAM Social Media Users
Instagram, Twitter, Facebo
ok highlight travel process
in real time
YouTube captures travel’s
funny (and not-so-funny)
mom...
•
–
–
•
•
•
20
•
•
•
–
–
•
•
Hints for Social Travel Management
• Listen & engage in the conversation already occurring
• Steer policy, solicit feedback and conduct real-time
analysis to...
Source: The Travel Marketing Store, Duncan Alexander
Travel Buyer Opportunity:
Research, Source & Share =
Empowerment!
•
•
•
•
•
Airlines in the Social & Mobile Game
Hyperlink
to video
•
•
•
•
•
•
•
Travel Suppliers Leveraging Social & Mobile
Virgin Takes Google Glass Inflight
P. 35
Google Glass, Augmented Reality & Travel
5 Easy Social Media Take-aways
Rana Walker - Wastyn
Social Media Evangelist and Consultant
Social Networking in Business Travel - Mexico City GBTA
Social Networking in Business Travel - Mexico City GBTA
Social Networking in Business Travel - Mexico City GBTA
Social Networking in Business Travel - Mexico City GBTA
Social Networking in Business Travel - Mexico City GBTA
Social Networking in Business Travel - Mexico City GBTA
Social Networking in Business Travel - Mexico City GBTA
Social Networking in Business Travel - Mexico City GBTA
Social Networking in Business Travel - Mexico City GBTA
Social Networking in Business Travel - Mexico City GBTA
Social Networking in Business Travel - Mexico City GBTA
Social Networking in Business Travel - Mexico City GBTA
Social Networking in Business Travel - Mexico City GBTA
Social Networking in Business Travel - Mexico City GBTA
Social Networking in Business Travel - Mexico City GBTA
Social Networking in Business Travel - Mexico City GBTA
Social Networking in Business Travel - Mexico City GBTA
Social Networking in Business Travel - Mexico City GBTA
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Social Networking in Business Travel - Mexico City GBTA

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Social Media Presentation for GBTA Mexico City in March 2014.

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  • Cue video 3:40long
  • Data is something Travel Managers have –knoweldge of the road is something travelers have – social sharing enables more productive, efficient and effective travel management
  • Final video 2:15 on Google glass
  • Social Networking in Business Travel - Mexico City GBTA

    1. 1. Rana Walker Principal Consultant, Co-Founder GR&AT Management bvba
    2. 2. Importance of Social Networks in Buiness Travel Rana Walker – Wastyn Principal Consulttant, Co-Founder GR&AT Management bvba
    3. 3. http://www.youtube.com/watch?v=TXD-Uqx6_Wk
    4. 4. Like Travel – Social Media is Global
    5. 5. Average Age of a Social Network User
    6. 6. • • • • • • Characteristics of LATAM Social Media Users
    7. 7. Instagram, Twitter, Facebo ok highlight travel process in real time YouTube captures travel’s funny (and not-so-funny) moments Travel Process Instantly Shared via Social
    8. 8. • – – • • •
    9. 9. 20
    10. 10. • • • – – • • Hints for Social Travel Management
    11. 11. • Listen & engage in the conversation already occurring • Steer policy, solicit feedback and conduct real-time analysis to find efficiencies & strengthen travel program • Build loyalty internally with your preferred suppliers & strengthens ties • Effective crisis communications and duty of care • Supplement face-to-face networking (ex: this event) • Gain empowerment and raise internal profile • Source Apps for your business travelers What “Social” Corporate Travel Managers Do
    12. 12. Source: The Travel Marketing Store, Duncan Alexander
    13. 13. Travel Buyer Opportunity: Research, Source & Share = Empowerment!
    14. 14. • • • • • Airlines in the Social & Mobile Game
    15. 15. Hyperlink to video
    16. 16. • • • • • • • Travel Suppliers Leveraging Social & Mobile
    17. 17. Virgin Takes Google Glass Inflight
    18. 18. P. 35 Google Glass, Augmented Reality & Travel
    19. 19. 5 Easy Social Media Take-aways
    20. 20. Rana Walker - Wastyn Social Media Evangelist and Consultant

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