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Philly BTA Education Day
 

Philly BTA Education Day

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Social Media keynote presentation from the Philly Education Day

Social Media keynote presentation from the Philly Education Day

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    Philly BTA Education Day Philly BTA Education Day Presentation Transcript

    • WHAT TRAVEL PAYMENT IS ALL ABOUT. Social Media in Business Travel: Why give a tweet?By: Rana Walker / AirPlus International, Inc.April 29, 2011 / Philadelphia Business Travel Association Education Day Philadelphia BTA / April 2011 P. 1
    • AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. Philadelphia BTA / April 2011 P. 2
    • The Social Media phenomenom iPhone apps reached 1 BILLION users in about 9 months! AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. Philadelphia BTA / April 2011 P. 3
    • Social Media Prism Relationship Content Experience ConversationAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. Philadelphia BTA / April 2011 P. 4
    • Social MEdiaShare your personality, NOT yourpersonal information!Share your company’s philosophy,NOT proprietary information!AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. Philadelphia BTA / April 2011 P. 5
    • Why should a Corporate Travel Manager care? The conversation is occurring whether you are listening…or not! Listen, learn, anticipate needs, proactively solve problems and find efficiencies! You have a voice! Strengthen relationships with partners /suppliers through shared knowledge. This equals better communication & collaboration! Participate in industry associations online as a supplement to the face-to- face networking & join event pages too! Raise your internal profile – know where to glean knowledge & how to effectively share it! Conduct real-time analysis & view trending industry topics! Steer behavior, build policy compliance and gain empowerment through positive reinforcement! Enhance internal relationships through virtual communication! Crisis Communications – can be key when the unexpected occurs!AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. Philadelphia BTA / April 2011 P. 6
    • Social media connections allow you tobuild your sphere of influence!Trust is the most important factor forbuying decisions in the future!AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. Philadelphia BTA / April 2011 P. 7
    • AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. Philadelphia BTA / April 2011 P. 8
    • Mapping the Social Internet– Harvard Business Review, July-Aug. 2010 AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. Philadelphia BTA / April 2011 P. 9
    • Social Media for use in the business travel industry  Facebook  LinkedIn  Twitter  YouTube  Blogs/CommunitiesAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. Philadelphia BTA / April 2011 P. 10
    • If Facebookwere a country,it would be the 3rd most populated in the world!Only China & Indiaare more populated – the USA is 4th AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. Philadelphia BTA / April 2011 P. 11
    • Facebook Profiles End of 2010: 585 Million Beginning 2010: A growth of +74% 337 Million Source: FacebookAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. Philadelphia BTA / April 2011 P. 12
    • Facebook statsGo where they already are ready to interact: More than 585 million active users 50% of active users log on to Facebook in any given day More than 70 translations available on the site About 70% of Facebook users are outside the United States Average user has 130 friends There are more than 200 million active users who access Facebook through their mobile devices People spend over 700 billion minutes per month on Facebook Source: FacebookAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. Philadelphia BTA / April 2011 P. 13
    • Why Facebook?Project a more human face of your company : Utilize pictures of staff and events to show your company culture Highlight CRS activities to show your company philosophy Share research and knowledge – link to additional resources Promote upcoming events to gain attention and attendance Highlight partner activities to enhance relationships Promote sales, services and opportunities to interact Provide a place for employees to feel connected online. Inter-company relations provide a global virtual forum for staff Utilize settings on personal profiles to vary your communications to specific groupsAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. Philadelphia BTA / April 2011 P. 14
    • Business Travel Suppliers on FacebookAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. Philadelphia BTA / April 2011 P. 15
    • Allow your staff to be youronline brand ambassadors!Establish social media guidelines& teach staff how to share yourcompany’s already publishedpublic information!AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. Philadelphia BTA / April 2011 P. 16
    • Staff promotion through Facebook!AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. Philadelphia BTA / April 2011 P. 17
    • GBTA on FacebookAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. Philadelphia BTA / April 2011 P. 18
    • AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. Philadelphia BTA / April 2011 P. 19
    • LinkedIn Stats Management-level executives from all Fortune 500 companies have a profile on LinkedIn LinkedIn receives almost 12 million unique visitors per day Over +3M new members per month = 1+ new member per second LinkedIn is available in 6 native languages – English, German, French, Italian, Portuguese and Spanish LinkedIn hiring solutions were used by 69 of the Fortune 100 companies as of December 31, 2010 80% of companies also use LinkedIn as a recruitment tool - Oracle’s CFO, Jeff Epstein, was headhunted for the position via his LinkedIn profile More than one million companies have LinkedIn Company Pages Source: LinkedInAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. Philadelphia BTA / April 2011 P. 20
    • Why LinkedIn?Professional networking platform to supplement to the face-to-face events: Keep track of contacts throughout their career & job moves Build trust and rapport – therefore, your influence & your company’s Excellent for recruiting/qualifying a candidate Share research, take polls and glean knowledge Join Groups for collaboration with your industry’s like-minded individuals – share your knowledge and ask for others’ input Gain transparency through insights into connections, partners, competitors, staffAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. Philadelphia BTA / April 2011 P. 21
    • LinkedIn PagesAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. Philadelphia BTA / April 2011 P. 22
    • GBTA LinkedIn GroupAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. Philadelphia BTA / April 2011 P. 23
    • Your Group:The Philadelphia BTA LinkedIn GroupAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. Philadelphia BTA / April 2011 P. 24
    • Search “Corporate Travel Manager” yields: 177,661!AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. Philadelphia BTA / April 2011 P. 25
    • Search “Corporate Travel Manager” in Philly: 2,637!AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. Philadelphia BTA / April 2011 P. 26
    • 95 MILLION. The number of tweets per day on Twitter. Source: TwitterAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. Philadelphia BTA / April 2011 P. 27
    • Twitter Stats 175 million active users worldwide Over 60% of Twitter use is outside the U.S. Twitter has more than 300,000 new users join every day There are currently over 110 million users of Twitter’s services Twitter receives 180 million unique visits each month There are more than 600 million searches on Twitter every day There are more than 50,000 third-party apps for Twitter More than a third of users access Twitter via their mobile phone Source: TwitterAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. Philadelphia BTA / April 2011 P. 28
    • Why Twitter?Fast, efficient, economical and viral: Straight to the point, 140 characters only means no room for fluff Detect industry trends and take polls/surveys in real-time Terrific for customer service – make contact with end-user (not often possible in B2B environment) Disseminate insightful information quickly and effectively Share knowledge readily – while it’s still relevant Excellent for Crisis Communication efforts Promotion of partner activities for enhanced relationshipsAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. Philadelphia BTA / April 2011 P. 29
    • Tweets about today…AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. Philadelphia BTA / April 2011 P. 30
    • Tweets on Twitter per minute-within an hour after the Japan earthquakeAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. Philadelphia BTA / April 2011 P. 31
    • Twitter for crisis communication – customer serviceinteractionsAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. Philadelphia BTA / April 2011 P. 32
    • US Embassy encourages social media in wake of quake!AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. Philadelphia BTA / April 2011 P. 33
    • 35 HOURS. The amount of video uploaded to YouTube every minute!AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. Philadelphia BTA / April 2011 P. 34
    • YouTube stats More video is uploaded in 60 days than the 3 major US networks created in 60 years Today, YouTube alone uses the same amount of bandwidth as the entire Internet used in year 2000 The equivalent of 150,000+ full-length movies in theaters each week YouTube receives more than 2 billion viewers per day YouTube is available in 25 countries and 43 languages 70% of traffic comes from outside the US YouTube mobile gets over 100 million views a day Half of YouTube’s users are 20 years old or younger - (the future generation) Source: YouTubeAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. Philadelphia BTA / April 2011 P. 35
    • Why YouTube?For the visual learners – seeing is believing: Customer testimonials are quite effective in video Video blogs from your executives on company activities/events, company financial results and industry topics User tips/guides to your products – showcase products and tips for best in class use Highlight events and philanthropic activities in an inspiring way Marketing campaigns can go viral & obtain reach like never before  To be successful, videos should be authentic, clever, witty, touching and/or motivational  They do not always need to be flashy, expensive or polished to go viral!AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. Philadelphia BTA / April 2011 P. 36
    • One YouTube example: Virgin AtlanticAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. Philadelphia BTA / April 2011 P. 37
    • GBTA on YouTubeAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. Philadelphia BTA / April 2011 P. 38
    • Remain open to “User-Generated”Content - Rather than bringingcontent to the audience – allow themto bring it to you!AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. Philadelphia BTA / April 2011 P. 39
    • Blogs & CommunitiesAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. Philadelphia BTA / April 2011 P. 40
    • Tweetdeck – track & update all sites in one placeAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. Philadelphia BTA / April 2011 P. 41
    • Ignoring it won’t make it go away….If we want to know what’s ahead (future) –we must watch the generation behind us.AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. Philadelphia BTA / April 2011 P. 42
    • AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. Philadelphia BTA / April 2011 P. 43
    • Many thanks & let’s connect!Rana WalkerAirPlus International, Inc.rwalker@airplus.comwww.linkedin.com/in/ranawalkerAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. Philadelphia BTA / April 2011 P. 44