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NBTA Webinar For Net Smart Series

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  • Goal is to take content and create a conversation then extend that conversation into an experience and build that experience into a fruitful relationship.These platforms:•Remove barriers•Yield Instantaneous results/feedback•Are contagious and Viral at a time warping speed•Offer Less control ….but yield more truthful and fruitful interactionJust as we adjusted to and learned to utilize other new formats and their improvements (cable to tivo, cell phones to texting and other apps), we’ll achieve and adjust to this.
  • Groups are a great way to share expertise, link articles and feel connected outside meetings themselves.
  • Results for corporate travel managerin greater Milwaukee areaShare your travel plans within your network – for greater on the go appointments and contact! Trip it is a free application on Linkedin
  • These are living, breathing platforms that offer much more than they did even a few months ago. The improvements allow you to truly network, share books, links to helpful articles, join groups and do research on companies.I keep my status updated and use the weekly email to see who else I should connect to. I share presentations with my connections, and will do so with this one as well…so this is your invitation to connect with me.
  • Facebook Connect and the Toolbar can enable the rest of the web to act like a Facebook page, with each social app using Facebook’s familiar “share” and “like” buttons. By hitting the share or like button, you and I are explicitly saying that a certain page meets our approval and thus be relevant to our social circles. This is a much smarter way to organize the web, which means that Facebook can now look at taking a bite out of Google’s search business.
  • Back in the day…(circa 2004)–Old advice: Keep your Facebook profile private! Don’t let potential or current employers and clients see it! –New advice: Get to know your potential and current employers and clients through social media…just censor those Cancun pictures. Most important to know & remember, you control the output / interaction – remain connected at the level YOU are most comfortable- you’re in control of who see’s what, when and how….and even IF!
  • Control who sees what by grouping individuals into lists…then use the privacy features to ensure they see what you want!
  • NBTA presence on Twitter is three fold – association page, Caleb’s page and a list of chapter tweets!
  • We place our studies, whitepapers and research on the business travel industry’s free resources, like ACTE Connect. See the 34 search results for AirPlus International!
  • Transcript

    • 1. Friend, Follow or Connect: Should a Travel Manager Give a Tweet?
      NBTA Webinar- NetSmart Series
      Thursday, April 22, 2010
      by Rana Walker, PR/Marketing/AirPlus International, Inc.
      rwalker@airplus.com , www.airplus.com , www.airpluscommunity.com
      P. 1
    • 2. The Social Media success story…
      It’s happened fast – its viral growth is exponential!
      P. 2
      Then…
      Now…
      2005 – YouTube launches as a venture technology startup with early headquarters above a pizzeria in San Mateo, California
      2006 - Facebook invented in a Harvard dorm room, explodes in growth by allowing anyone over the age of 13 to have a profile
      2007 – Twitter was the result of a podcast company brainstorming session and it becomes a separate entity. By end of 2007, there were approximately 5,000 tweets a day
      • YouTube- watching hundreds of millions of videos a day. In fact, every minute a total of 24 hours of video is loaded for viewing
      • 3. Facebook- More than 70 translations available on the site, more than 400 million active users & more than 60 million status updates posted each day
      • 4. Twitter- By 2008, there were 300,000 tweets a day. Beginning 2009, it grew to 2.5 million and continued to grow 1,400% in the year to 35 million per day. Today, there are 50 million tweets per day— an average of 600 tweets per second
      Note: All stats found on the respective websites
    • 5. Social media platforms are also commonly referred to as Web 2.0
      Past (1.0): talking, selling, marketing
      Now (2.0): listening, sharing, participating
      The goal is a new circuitous routing for communication:
      Content - Conversation - Experience - Relationship
      P. 3
      What is social media?
      It’s a viral and inter-connected network that removes barriers and provides an outlet for results-orientated, deep, quality interactions – all virtually and in real-time.
    • 6. P. 4
      Social Media Today…
      Our interconnected conversations are evolving how we communicate & to whom
      Most users login twice a day & 26% use mobile apps to do so – this number will continue to rise!
      4 main types of users – voyeurs, passive users, addicts & special occasion participants
      28% of Internet users are not yet active on social media sites – but 31% of them will be this year.
      Stats from Insights Consulting Study, 2010
      Conversation Prism by Brian Solis & JESS3
    • 7. The conversation is occurring whether you are listening…or not!
      Your staff is talking, about their personal & professional lives – make sure you are listening to yield greater transparency! You have the means to hear them, anticipate needs, help solve problems and find efficiencies in advance
      You have a voice! Know what your partners/suppliers are up to in real-time! Strengthen your relationship through shared knowledge, increased communication & cooperative collaboration
      Participate in industry associations, as a supplement to the face-to-face events. Use association event pages to see who will be at the events, too!
      Raise your internal profile with knowledge sharing – know where to glean the knowledge and how to share it openly with success.
      Conduct real-time analysis and view trending topics within the industry
      Awareness – know what is being said about your company online. This could possibly aid other departments (example: customer service or marketing)
      P. 5
      Why should a Corporate Travel Manager care?
    • 8. Common sites with business applications for the travel industry:
      Linkedin
      Tripit
      Facebook
      Twitter
      YouTube
      Communities, Blogs & Industry association platforms
      P. 6
      Social Media for Business Travel – Web 2.0 platforms for our discussion today
      These platforms provide greater opportunity for collaboration, connection,
      information sharing, real-time interaction and assessments on travel
    • 9. P. 7
      “Corporate Travel Manager” on Linkedin yields 118,787!
    • 10. P. 8
      Linkedin- a profile page is more than a resume!
      Update your status with useful info
      List your website, twitter or blog
      Share presentations via slideshare
    • 11. P. 9
      Get connected on Linkedin by importing contacts, using suggestions, and asking to be introduced
    • 12. P. 10
      Get involved in “Groups” & their discussions
      Direct comms with colleagues & upper mgmt.
    • 13. P. 11
      NBTA group – connect and network beyond the national conference & regional events with over 1,900 members!
    • 14. P. 12
      Regional BTAs on Linkedin – Chicago is a great example!
    • 15. P. 13
      View the Events page to see which events your connections are attending – and add your own Events!
    • 16. P. 14
      “Company Page” & “Company Buzz” on Linkedin – research company’s news for RFPs & on your partners
    • 17. Try using Linkedin in the following ways:
      Update your status frequently, often pointing to another social media or online platforms, links to news – keep the conversation loop round!
      In your pre or post meeting e-mail exchanges, invite to connect via Linkedin
      Download your outlook contacts & other e-mail contacts to invite to connect
      During RFP process, ask within industry groups for information, research, contacts, etc…
      Search & ask for introductions when considering a partnership opportunity – narrow your searches through the filters
      View the business under “company” searches before you next appointment for background info on the organization, demographics, to view other colleagues and activities, etc…
      Link it to your twitter account for easy reciprocal updates
      P. 15
      Social Media Tips – Linkedin (1)
    • 18. Try using Linkedin in the following ways:
      Join industry groups, view/visit groups of your travelers/staff, customers and partners. Within the groups remember to listen, learn and share/contribute!
      Contribute to your groups by adding links to interesting articles you’ve read under the “news” section
      Share your own knowledge to others’ questions in the group
      Incite a conversation by writing your own comment on timely industry topics
      Ask a question in your groups to solicit ideas & gain engagement
      Make a comment in current group conversation to promote knowledge sharing
      Add the Tripit feature to your profile – it allows you to see who amongst your contacts is where & when – this will aid you in filling empty slots/cancellations while on the road. As well as gain another resource to know where your travelers are at a given moment
      P. 16
      Social Media Tips – Linkedin (2)
    • 19. P. 17
      Tripit is a great site for business travelers and those keeping track of business travelers!
    • 20. P. 18
      Useful Tripit Travel Apps for the Business Travel Industry
    • 21. P. 19
      Add the Tripit App on Linkedin to see who is where!
    • 22. Utilize the features of Tripit to see who is traveling where and when – this could help business travelers share taxis, meals, etc…
      Start a company group - it also allows HQ staffers to know when a colleague is traveling in…thus can set up a meeting during the time frame internally, without the need for an additional trip
      When an appointment cancels, Tripit adds value by allowing travelers to see who is nearby…and who else they could possibly meet with at the last minute
      Apps are helpful! Promote the tracking features which help to provide real-time analysis of who is where should an emergency occur
      Flight info apps provide useful cancelation and flight delay information
      Update Tripit with your contacts in Linkedin and Plaxo
      P. 20
      Social Media Tips - Tripit
    • 23. P. 21
      Another example of a “Professional” Network - Plaxo
      Update your status with timely info!
      Link your Twitter feed to provide updates!
    • 24. P. 22
      Facebook- an increasingly hybrid platform for personal & professional users today!
    • 25. P. 23
      Facebook is evolving like Google – to make it easier to share our likes, favorites with our online friends!
      New article explaining recent changes: http://gigaom.com/2010/04/20/facebook-takes-over-the-web/
    • 26. P. 24
      Facebook continues to evolve:Examples of “Fan” vs. “Like” - last week vs. this week
    • 27. P. 25
      Business Travel Agencies Regional & Global pages-Used for promos, newsletters, awards, sales & incentives!
    • 28. P. 26
      Use to promote your company’s CSR activities & view your suppliers contributions and philanthropic efforts!
    • 29. P. 27
      NBTA’s pages are opportunities to connect -beyond the national conference & regional events
    • 30. P. 28
      Privacy measures - You have control over who is allowed to see, post, tag, etc…on your profile. And who can search/find you!
    • 31. P. 29
      Create “Lists” (grouping colleagues and/or friends separately) to control who sees what!
    • 32. P. 30
      Facebook privacy features allows you to double check what you are showing to whom
      View exactly how your profile looks to the public – you decide!
      Check your privacy settings for a specific friend or colleague by typing in their name here!
    • 33. Remember to use Facebook in the following ways:
      Search for and “Like” of your own company’s page and invite your friends and colleagues to “Like” your corporate page by using the easy share feature
      “Like” your suppliers and/or group association corporate pages - NBTA, AirPlus, GetThere, BCD, etc…
      Click “Like” on comments and leave a remark on existing page posts
      Add your own comment, with a link to a relevant article or share your thoughts – the suppliers are online to listen to you!
      Group your “friends” into lists – examples are via staff, family, etc… Share with others only what you feel comfortable with!
      Engage with internal staff more by commenting and liking their updates - this helps to create a stronger and more cohesive working relationship
      Follow media for a stream of updated articles on industry happenings
      P. 31
      Social Media Tips – Facebook
    • 34. P. 32
      Airlines on Facebook & Twitter-Used for customer service, contests, service updates!
    • 35. P. 33
      Hotel chains also get into the social media action!
    • 36. P. 34
      Dissection of a Twitter page
      Follow, be followed and get listed!
      Share news articles
      Make lists & follow already pre-made lists
      Converse with staff
      Promos, charities, prizes
      Re-tweeting company leaders
      Launch of new products/features
    • 37. P. 35
      NBTA on Twitter – and many regional chapters too! Follow the pre-defined list easily!
    • 38. P. 36
      Tweet Deck – allows you to monitor Twitter
      companies
      lists
      groups
      topics of interest
    • 39. P. 37
      Hootsuite – monitor all your social media accounts in one place! Set up tweets to automatically update throughout the day!
    • 40. Sign up for an account – even if it’s just to be a voyeur in the beginning
      Follow already created “Lists” by NBTA or others, these allow you to view who in the industry is tweeting, what they are saying & if you care to follow them personally
      Follow industry media publications for news, re-tweet it if you like it
      Follow partners for insight into their business, re-tweet it if you like it
      Follow your suppliers for promotion ideas, tweet to them ideas of your own or your thoughts on the product – they are listening!
      Use Tweetdeck or Hootsuite to keep an eye easily on staff tweets, anyone tweeting about your company, your suppliers, your partner (even your competitors) and the industry associations and especially their events!
      Remember to use Twitter in the following ways:
      P. 38
      Social Media Tips - Twitter
    • 41. Links to interesting online articles and industry resources you value
      Links to your own blog or other social media pages
      Comments on current events
      Observations on travel industry happenings
      Share your personality – always be genuine as a fraud is easy to spot online!
      Ask questions, answer questions – share your expertise and knowledge!
      Invite to events & activities where you/your company will be present
      Share promotional activities, contests, CSR efforts
      React to all statements about your company, by re-tweeting the positive and being proactive internally with the negative!
      Suggestions for Twitter, Linkedin & Facebook include:
      P. 39
      What should you tweet/write to update your status?
    • 42. P. 40
      NBTA has a YouTube channel! View at:http://www.youtube.com/user/NBTATV
    • 43. P. 41
      Airline YouTube pages allow you a video insight into their products and promotions
    • 44. P. 42
      NBTA sponsors & travel industry suppliers have Youtube sites to showcase capabilities & company spirit
    • 45. P. 43
      Communities and Blogs are another great space to connect for news, opinions and for your comments too!
    • 46. P. 44
      Utilize online industry resources-Find valuable research/whitepapers available for FREE!
    • 47. Define your goals for participation and create a baseline for growth analysis
      Find networks/platforms that meet your goals and look at pages, companies that are succeeding – and that you like to watch - to use as role models
      Develop a social media strategy for your company and distribute to employees – develop rules for engagement and clearer understanding
      Dip your toe in – get online & build a profile, even if you just “listen” at first
      Manage Expectations!!! Yours & your colleagues
      Promote your presence – don’t wait for something to happen! The Golden Rule in these platforms is you GET as much as you GIVE
      Six tips to get started:
      P. 45
      Making Social Media work for you!
    • 48. Thank you for participating!
      Join us for Part 2 in this webinar series on Thursday, April 29th!
      Contact today’s speaker at:
      Rana Walker – rwalker@airplus.com
      P. 46

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