NBTA Europe Social Media Rana Walker
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NBTA Europe Social Media Rana Walker



Brief 10 minute presentation from Lisbon - NBTA Europe Social Media panel

Brief 10 minute presentation from Lisbon - NBTA Europe Social Media panel



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NBTA Europe Social Media Rana Walker NBTA Europe Social Media Rana Walker Presentation Transcript

  • Rana Walker
    AirPlus International - PR/Marketing/Communications
    Social Media in Business Travel
  • What is social media?
    • Social Media Platforms are commonly referred to as Web 2.0
    • In the past: (1.0): talking, selling, marketing
    • Today: (2.0): listening, sharing, participating
    A viral & inter-connected network that:
    • Openly removes barriers
    • Provides an opportunity for meaningful quality interactions
    • Occurs virtually and in real-time
  • The Social Media Prism
  • Why Social Media in Business Travel?
    We can leverage these channels to:
    • Network with other Industry colleagues, beyond such events such as today’s NBTA Europe
    • Collaborate with Partners and support joint efforts
    • Connect with Customersto offer premier customer service, solicit feedback and even for real-time crisis communication
    • Prospect for future Customers by sharing knowledge and research
    • Inform and communicate with the Media, keep up to date on industry trends and hot topics
    • Encourage a healthy working environment by engaging Staff internally
  • “Please come and share your experiences & enthusiasm for Social Media – but don’t expect to change the world.”
    • Willy Schnyder
    Executive Director, Global Marketing
    AirPlus International
  • Internet users utilizing Social Media platformsby country – April 2010
  • Mapping the Social Internet– Harvard Business Review July-August 2010
    Asia is the Most Social – yet only withsmall groups of friends/family to blog & game
    US, UK & Australia are similar - more platforms, more friends & groups
    Only 25% of French use Internet banking, but 87% Dutch
    Emerging markets (BRIC) are big users & most likely to experiment
  • Facebook
  • Facebook reach/usage by country –April 2010
    Today, it’s available in 70 different languages & has over 500 million active users - with 70% of them outside the USA
  • Facebook- an increasingly hybrid platform for personal & professional users today!
  • Twitter
    “People comment to me about my tweets more than any about e-mail I’ve ever sent.”
    • Patrick Diemer
    Managing Director of AirPlusInternational
  • The World Cup 2010 on Twitter!
    During the final, tweets from 172 countries and in 27 different languages!
    Today, there are approximately 50 million tweets per day – which is an average of 600 tweets per second
  • Twitter pages – in local languages becoming more important than ever!
  • Linkedin – More than a place to store your CV
    Update your status with useful info and comment!
    List your website, twitter or blog
    Share slides via slideshare
  • Linkedin search “Corporate Travel Manager” found 135,740 member profiles
  • “Tweetdeck”- a free dashboard-type application for an overview
  • Communities & Blogs - share knowledge, find research, gain insights & create an opinion
  • YouTube – for the Visual learners!
  • What’s next?
    • Even furtherpersonalization toward your preferences making it all about convenience and trust
    • Mobile technology will be the most influential – most users log-in twice a day using smartphones, blackberries, iPhones to do so
    • User apps bring more efficiency making it all about the NOW
    • Better leveraging of web technology – webinars, skype, teleconferencing
    • Only 11% of teenagers e-mail today - they prefer social media platforms and SMSing/texting
    • Enhanced security measures, new laws & rules of engagement
  • Many Thanks!Connect with me on Linkedin!www.linkedin.com/in/ranawalker