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Rana Walker<br />AirPlus International - PR/Marketing/Communications<br />Social Media in Business Travel<br />
What is social media?<br /><ul><li>Social Media Platforms are commonly referred to as Web 2.0
In the past: (1.0):  talking, selling, marketing
Today: (2.0):  listening, sharing, participating</li></ul>A viral & inter-connected network that:<br /><ul><li> Openly rem...
 Provides an opportunity for meaningful quality interactions
 Occurs virtually and in real-time</li></li></ul><li>The Social Media Prism<br />Content<br />Conversation<br />Relationsh...
Why Social Media in Business Travel?<br />We can leverage these channels to:<br /><ul><li> Network with other Industry col...
 Collaborate with Partners and support joint efforts
 Connect with Customersto offer premier customer service, solicit feedback and even for real-time crisis communication
 Prospect for future Customers by sharing knowledge and research
 Inform and communicate with the Media, keep up to date on industry trends and hot topics
Encourage a healthy working environment by engaging Staff internally</li></li></ul><li>“Please come and share your experie...
Internet users utilizing Social Media platformsby country – April 2010<br />
Mapping the Social Internet– Harvard Business Review July-August 2010<br />Asia is the Most Social – yet only withsmall gr...
Facebook<br />
Facebook reach/usage by country –April 2010<br />Today, it’s available in 70 different languages & has over 500 million ac...
Facebook- an increasingly hybrid platform for personal & professional users today! <br />
Twitter<br />“People comment to me about my tweets more than any about e-mail I’ve ever sent.”<br /><ul><li>Patrick Diemer...
The World Cup 2010 on Twitter!<br />During the final, tweets from 172 countries and in 27 different languages!<br />Today,...
Twitter pages – in local languages becoming more important than ever!<br />
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NBTA Europe Social Media Rana Walker

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Brief 10 minute presentation from Lisbon - NBTA Europe Social Media panel

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Transcript of "NBTA Europe Social Media Rana Walker"

  1. 1. Rana Walker<br />AirPlus International - PR/Marketing/Communications<br />Social Media in Business Travel<br />
  2. 2. What is social media?<br /><ul><li>Social Media Platforms are commonly referred to as Web 2.0
  3. 3. In the past: (1.0): talking, selling, marketing
  4. 4. Today: (2.0): listening, sharing, participating</li></ul>A viral & inter-connected network that:<br /><ul><li> Openly removes barriers
  5. 5. Provides an opportunity for meaningful quality interactions
  6. 6. Occurs virtually and in real-time</li></li></ul><li>The Social Media Prism<br />Content<br />Conversation<br />Relationship<br />Experience<br />
  7. 7. Why Social Media in Business Travel?<br />We can leverage these channels to:<br /><ul><li> Network with other Industry colleagues, beyond such events such as today’s NBTA Europe
  8. 8. Collaborate with Partners and support joint efforts
  9. 9. Connect with Customersto offer premier customer service, solicit feedback and even for real-time crisis communication
  10. 10. Prospect for future Customers by sharing knowledge and research
  11. 11. Inform and communicate with the Media, keep up to date on industry trends and hot topics
  12. 12. Encourage a healthy working environment by engaging Staff internally</li></li></ul><li>“Please come and share your experiences & enthusiasm for Social Media – but don’t expect to change the world.”<br /><ul><li> Willy Schnyder</li></ul>Executive Director, Global Marketing <br />AirPlus International<br />
  13. 13. Internet users utilizing Social Media platformsby country – April 2010<br />
  14. 14. Mapping the Social Internet– Harvard Business Review July-August 2010<br />Asia is the Most Social – yet only withsmall groups of friends/family to blog & game<br />US, UK & Australia are similar - more platforms, more friends & groups<br />Only 25% of French use Internet banking, but 87% Dutch<br />Emerging markets (BRIC) are big users & most likely to experiment<br />
  15. 15. Facebook<br />
  16. 16. Facebook reach/usage by country –April 2010<br />Today, it’s available in 70 different languages & has over 500 million active users - with 70% of them outside the USA <br />
  17. 17. Facebook- an increasingly hybrid platform for personal & professional users today! <br />
  18. 18. Twitter<br />“People comment to me about my tweets more than any about e-mail I’ve ever sent.”<br /><ul><li>Patrick Diemer</li></ul>Managing Director of AirPlusInternational<br />www.twitter.com/PWD_AirPlus<br />
  19. 19. The World Cup 2010 on Twitter!<br />During the final, tweets from 172 countries and in 27 different languages!<br />Today, there are approximately 50 million tweets per day – which is an average of 600 tweets per second<br />
  20. 20. Twitter pages – in local languages becoming more important than ever!<br />
  21. 21. Linkedin – More than a place to store your CV<br />Update your status with useful info and comment!<br />List your website, twitter or blog<br />Share slides via slideshare<br />
  22. 22. Linkedin search “Corporate Travel Manager” found 135,740 member profiles<br />
  23. 23. “Tweetdeck”- a free dashboard-type application for an overview<br />
  24. 24. Communities & Blogs - share knowledge, find research, gain insights & create an opinion<br />
  25. 25. YouTube – for the Visual learners!<br />
  26. 26. What’s next?<br /><ul><li> Even furtherpersonalization toward your preferences making it all about convenience and trust
  27. 27. Mobile technology will be the most influential – most users log-in twice a day using smartphones, blackberries, iPhones to do so
  28. 28. User apps bring more efficiency making it all about the NOW
  29. 29. Better leveraging of web technology – webinars, skype, teleconferencing
  30. 30. Only 11% of teenagers e-mail today - they prefer social media platforms and SMSing/texting
  31. 31. Enhanced security measures, new laws & rules of engagement</li></li></ul><li>Many Thanks!Connect with me on Linkedin!www.linkedin.com/in/ranawalker<br />
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