NBTA Europe Social Media Rana Walker
Upcoming SlideShare
Loading in...5
×
 

NBTA Europe Social Media Rana Walker

on

  • 411 views

Brief 10 minute presentation from Lisbon - NBTA Europe Social Media panel

Brief 10 minute presentation from Lisbon - NBTA Europe Social Media panel

Statistics

Views

Total Views
411
Views on SlideShare
411
Embed Views
0

Actions

Likes
0
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

NBTA Europe Social Media Rana Walker NBTA Europe Social Media Rana Walker Presentation Transcript

  • Rana Walker
    AirPlus International - PR/Marketing/Communications
    Social Media in Business Travel
  • What is social media?
    • Social Media Platforms are commonly referred to as Web 2.0
    • In the past: (1.0): talking, selling, marketing
    • Today: (2.0): listening, sharing, participating
    A viral & inter-connected network that:
    • Openly removes barriers
    • Provides an opportunity for meaningful quality interactions
    • Occurs virtually and in real-time
  • The Social Media Prism
    Content
    Conversation
    Relationship
    Experience
  • Why Social Media in Business Travel?
    We can leverage these channels to:
    • Network with other Industry colleagues, beyond such events such as today’s NBTA Europe
    • Collaborate with Partners and support joint efforts
    • Connect with Customersto offer premier customer service, solicit feedback and even for real-time crisis communication
    • Prospect for future Customers by sharing knowledge and research
    • Inform and communicate with the Media, keep up to date on industry trends and hot topics
    • Encourage a healthy working environment by engaging Staff internally
  • “Please come and share your experiences & enthusiasm for Social Media – but don’t expect to change the world.”
    • Willy Schnyder
    Executive Director, Global Marketing
    AirPlus International
  • Internet users utilizing Social Media platformsby country – April 2010
  • Mapping the Social Internet– Harvard Business Review July-August 2010
    Asia is the Most Social – yet only withsmall groups of friends/family to blog & game
    US, UK & Australia are similar - more platforms, more friends & groups
    Only 25% of French use Internet banking, but 87% Dutch
    Emerging markets (BRIC) are big users & most likely to experiment
  • Facebook
  • Facebook reach/usage by country –April 2010
    Today, it’s available in 70 different languages & has over 500 million active users - with 70% of them outside the USA
  • Facebook- an increasingly hybrid platform for personal & professional users today!
  • Twitter
    “People comment to me about my tweets more than any about e-mail I’ve ever sent.”
    • Patrick Diemer
    Managing Director of AirPlusInternational
    www.twitter.com/PWD_AirPlus
  • The World Cup 2010 on Twitter!
    During the final, tweets from 172 countries and in 27 different languages!
    Today, there are approximately 50 million tweets per day – which is an average of 600 tweets per second
  • Twitter pages – in local languages becoming more important than ever!
  • Linkedin – More than a place to store your CV
    Update your status with useful info and comment!
    List your website, twitter or blog
    Share slides via slideshare
  • Linkedin search “Corporate Travel Manager” found 135,740 member profiles
  • “Tweetdeck”- a free dashboard-type application for an overview
  • Communities & Blogs - share knowledge, find research, gain insights & create an opinion
  • YouTube – for the Visual learners!
  • What’s next?
    • Even furtherpersonalization toward your preferences making it all about convenience and trust
    • Mobile technology will be the most influential – most users log-in twice a day using smartphones, blackberries, iPhones to do so
    • User apps bring more efficiency making it all about the NOW
    • Better leveraging of web technology – webinars, skype, teleconferencing
    • Only 11% of teenagers e-mail today - they prefer social media platforms and SMSing/texting
    • Enhanced security measures, new laws & rules of engagement
  • Many Thanks!Connect with me on Linkedin!www.linkedin.com/in/ranawalker