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WHAT TRAVEL PAYMENT IS ALL ABOUT.Social Media in Business TravelWhy Give a Tweet?By Rana Walker / AirPlus International, I...
iPhone apps reached                                        1 BILLION downloads                                        in a...
AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT.
AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT.   Los Angeles BTA / September 2011
Using Social Mediaas a Corporate TravelManagerAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT.   Los Angeles BTA / September 2011
The Wire…from AirPlus:Survey of 147 CorporateTravel Professionals fromthe USA and Europe inMay 2011.  AIRPLUS. WHAT TRAVEL...
Source: The Wire..from AirPlus, June 2011                                             Source: The Wire..from AirPlus June ...
Source: The Wire..from AirPlus, June 2011     AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT.                                  ...
Source: The Wire..from AirPlus, June 2011AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT.
Why Should a Corporate Travel Manager Care?  The conversation is occurring whether you are listening…or not!   Listen, le...
Useful Travel Manager Applications for Social Media Steer behavior, build policy compliance through positive  reinforceme...
BTN Applauds Travel Managers Using Web 2.0 Platforms AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT.
AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT.   Los Angeles BTA / September 2011   P. 13
SOCIAL@SAPIENTBy Michelle DeCostaGlobal Travel Manager                                             Los Angeles BTA / Septe...
Yammer Used in email signatureMichelle De CostaGlobal Travel Manager | ¬ SapientEmployees: Learn more aboutTravel at Sapie...
VOX – Sapient’s Social & Business Collaboration Tool (Jive) AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT.
For Sapient:Social Media is a Virtual Water CoolerConversations about your travel programare happening so why not:     Be...
Deltek TravelExchange BlogKaroline MayrDirector, Global Travel ProcurementCurrently positioned in Herndon, VA, at Deltek, ...
Deltek Travel Exchange BlogDefinition – an internal blog for the Travel and Corporate Card Program used to communicate col...
The Big Question – How Did We Do It? Partners   Information Solutions taught us how to build and maintain the site    us...
User-Generated Content:NO PUSH of content.Instead, users generate news,feedback & ideas themselves!AIRPLUS. WHAT TRAVEL PA...
Traveler                                        Access         The SWEET Spot!                                     (conven...
Trust is the #1 influencer of buyingdecisions in the future!It’s time to build your network &sphere of influence!AIRPLUS. ...
AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT.   Los Angeles BTA / September 2011   P. 24
LinkedIn Stats 120M+ members in over 200 countries (3M+ new members a month) And about 50% of users are outside the USA...
Why LinkedIn?Professional networking platform to supplement to the face-to-face events: Keep track of contacts throughout...
LinkedIn PagesAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT.   Los Angeles BTA / September 2011   P. 27
A Search for Corporate Travel Manager yields: 207,797!AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT.   Los Angeles BTA / Septe...
Search Corporate Travel Manager in Greater LA: 5,811!AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT.   Los Angeles BTA / Septem...
Orange County BTA LinkedIn Group – Only 11 MembersAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT.   Los Angeles BTA / September...
GBTA LinkedIn Group – 5,307 MembersAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT.   Los Angeles BTA / September 2011   P. 31
If Facebookwere a country,it would be the3rd mostpopulatedin theworld!Only China &India are morepopulated!   AIRPLUS. WHAT...
Facebook Stats 750+ million active users with an average of 130 friends each 50% of active users log on to Facebook dail...
Why Facebook?Project a more human face of your company : Pictures of staff and events can illustrate your company culture...
Supplier Example on Facebook:Airline Feedback Offers a Healthy Dose of PositiveAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. ...
GBTA on Facebook – Group Page and Events PageAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT.   Los Angeles BTA / September 2011...
200 MILLION.The number of tweets per day on Twitter.                                                           Source: Twi...
Twitter Stats 35 Heads of State use Twitter to engage with their constituencies 100 million active users worldwide, over...
Why Twitter?Fast, efficient, economical and viral: Straight to the point, 140 characters only means no room for fluff De...
Tweets on Twitter Per Minute After the Japan EarthquakeAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT.   Los Angeles BTA / Sept...
Twitter Useful in Crisis Communication EffortsAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT.   Los Angeles BTA / September 201...
US Embassy Encourages Social Media in Wake of Quake!AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT.   Los Angeles BTA / Septemb...
48                                             HOURS.                                             The amount of video uplo...
YouTube Stats Today, YouTube alone uses the same amount of bandwidth as the  entire Internet used in year 2000 More than...
Why YouTube?For the visual learners – seeing is believing: Customer testimonials are quite effective in video Video blog...
GBTA on YouTube : GBTATVAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT.   Los Angeles BTA / September 2011   P. 46
One YouTube example: Virgin Atlantic airline AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT.   Los Angeles BTA / September 2011...
AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT.   Los Angeles BTA / September 2011   P. 48
AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT.   Los Angeles BTA / September 2011   P. 49
AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT.   Los Angeles BTA / September 2011   P. 50
AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT.
Many thanks & let’s connect!Rana WalkerAirPlus International, Inc.rwalker@airplus.comwww.linkedin.com/in/ranawalkerAIRPLUS...
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Los Angeles Business Travel Association

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The merits of Social Media in Business Travel presentation delivered to the LA BTA

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Transcript of "Los Angeles Business Travel Association"

  1. 1. WHAT TRAVEL PAYMENT IS ALL ABOUT.Social Media in Business TravelWhy Give a Tweet?By Rana Walker / AirPlus International, Inc.September 14, 2011 / Los Angeles BTA Los Angeles BTA / September 2011 S. 1
  2. 2. iPhone apps reached 1 BILLION downloads in about 9 months!AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT.
  3. 3. AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT.
  4. 4. AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. Los Angeles BTA / September 2011
  5. 5. Using Social Mediaas a Corporate TravelManagerAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. Los Angeles BTA / September 2011
  6. 6. The Wire…from AirPlus:Survey of 147 CorporateTravel Professionals fromthe USA and Europe inMay 2011. AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. Los Angeles BTA / September 2011
  7. 7. Source: The Wire..from AirPlus, June 2011 Source: The Wire..from AirPlus June 2011AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT.
  8. 8. Source: The Wire..from AirPlus, June 2011 AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. Los Angeles BTA / September 2011Source: The Wire..from AirPlus June 2011
  9. 9. Source: The Wire..from AirPlus, June 2011AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT.
  10. 10. Why Should a Corporate Travel Manager Care?  The conversation is occurring whether you are listening…or not! Listen, learn, anticipate needs, proactively problem solve and find efficiencies  You have a voice! Strengthen relationships with partners/suppliers through shared knowledge, communication & collaboration  Participate in industry associations online as a supplement to the face-to-face networking & join event pages too for continued growth  Gain empowerment and raise your internal profile – know where to glean knowledge & how to effectively share it AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. Los Angeles BTA / September 2011 P. 10
  11. 11. Useful Travel Manager Applications for Social Media Steer behavior, build policy compliance through positive reinforcement Enhance internal company relationships through virtual communication Crisis Communications – traveler safety is key when the unexpected occurs Conduct real-time analysis virtually – and now! Stay on top of the industry’s trends Source & Recommend helpful mobile apps Gain empowerment as an in-the-know thought leaderAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. Los Angeles BTA / September 2011 P. 11
  12. 12. BTN Applauds Travel Managers Using Web 2.0 Platforms AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT.
  13. 13. AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. Los Angeles BTA / September 2011 P. 13
  14. 14. SOCIAL@SAPIENTBy Michelle DeCostaGlobal Travel Manager Los Angeles BTA / September 2011 14AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT.
  15. 15. Yammer Used in email signatureMichelle De CostaGlobal Travel Manager | ¬ SapientEmployees: Learn more aboutTravel at SapientWant to find out what’s new withTravel? Follow me onyammer.com Los Angeles BTA / September 2011 15 AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT.
  16. 16. VOX – Sapient’s Social & Business Collaboration Tool (Jive) AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT.
  17. 17. For Sapient:Social Media is a Virtual Water CoolerConversations about your travel programare happening so why not: Be an active participant Change perception And most important, remember to LISTEN!By doing so you will gain: Increased empowerment for you/your travel policy Increased visibility for your preferred suppliers (get them involved!)AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. Los Angeles BTA / September 2011 S. 17
  18. 18. Deltek TravelExchange BlogKaroline MayrDirector, Global Travel ProcurementCurrently positioned in Herndon, VA, at Deltek, Inc., the leading global provider ofenterprise software and information solutions for professional services firms,government contractors, and government agencies. For over 15 years, Karolinehas dedicated her career to the travel industry. With an impressive track recordof creating and implementing travel programs to dramatically reduce T&Eexpenditures, as well as managing corporate credit card programs to reduce risksto the organization, Mayr constantly strives to innovate and improve, and herexpertise in relationship management, communication, and change managementenables her as one of the best leaders in the industry. ©2011 Deltek, Inc. All Rights Reserved
  19. 19. Deltek Travel Exchange BlogDefinition – an internal blog for the Travel and Corporate Card Program used to communicate collaboratively, learn from each other, increase employee satisfaction and decrease overall expendituresResult – improved collaboration, increased compliance, and a great new way to easily communicate information! Why did we create the Travel Exchange Blog?  Move from “push marketing” to “pull marketing”  Reach our market – employees who actually travel, sign up to receive the information thru RSS or email updates and can choose when they receive it  Manage our own Travel communications in “real” time When did we create it?  Implemented April 2010, CEO created a blog a few months earlier  First departmental blog, others soon followed our example!19 ©2011 Deltek, Inc. All Rights Reserved
  20. 20. The Big Question – How Did We Do It? Partners  Information Solutions taught us how to build and maintain the site using Microsoft SharePoint  Communications helped us with a transition plan – emailed and blogged until folks got used to it Promoted Blog  2010 Supplier Day – suppliers onsite drove folks to blog for a contest  Blog contest – most frequent & best content for 1Q11  Requested a few good bloggers to post once a week  Partner with other blogs – we blog on your site, you blog on ours  Pictures from Deltek travelers in exotic locations  Word of Mouth - employees20 ©2011 Deltek, Inc. All Rights Reserved
  21. 21. User-Generated Content:NO PUSH of content.Instead, users generate news,feedback & ideas themselves!AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. Los Angeles BTA / September 2011 S. 21
  22. 22. Traveler Access The SWEET Spot! (convenient) Travel OPEN Champions network & Upper (positive & Mgmt negative Support feedback)AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. Los Angeles BTA / September 2011 S. 22
  23. 23. Trust is the #1 influencer of buyingdecisions in the future!It’s time to build your network &sphere of influence!AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. Los Angeles BTA / September 2011 S. 23
  24. 24. AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. Los Angeles BTA / September 2011 P. 24
  25. 25. LinkedIn Stats 120M+ members in over 200 countries (3M+ new members a month) And about 50% of users are outside the USA Executives from all Fortune 500 companies have a profile on LinkedIn 75% of these companies also use LinkedIn for recruitment Two billion people searches in 2010 LinkedIn is available in 6 languages – English, German, French, Italian, Portuguese and Spanish More than two million companies have LinkedIn Company Pages Source: LinkedInAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. Los Angeles BTA / September 2011 P. 25
  26. 26. Why LinkedIn?Professional networking platform to supplement to the face-to-face events: Keep track of contacts throughout their career & job moves Build trust and rapport – therefore, your influence & your company’s (Ask for online recommendations!) Excellent for recruiting/qualifying a candidate Share research, take polls and glean knowledge Join Groups for collaboration with your industry’s like-minded individuals – share your knowledge and ask for others’ input Gain transparency through insights into connections, partners, competitors, staffAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. Philadelphia BTA / April 2011 P. 26
  27. 27. LinkedIn PagesAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. Los Angeles BTA / September 2011 P. 27
  28. 28. A Search for Corporate Travel Manager yields: 207,797!AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. Los Angeles BTA / September 2011 P. 28
  29. 29. Search Corporate Travel Manager in Greater LA: 5,811!AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. Los Angeles BTA / September 2011 P. 29
  30. 30. Orange County BTA LinkedIn Group – Only 11 MembersAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. Los Angeles BTA / September 2011 P. 30
  31. 31. GBTA LinkedIn Group – 5,307 MembersAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. Los Angeles BTA / September 2011 P. 31
  32. 32. If Facebookwere a country,it would be the3rd mostpopulatedin theworld!Only China &India are morepopulated! AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. Los Angeles BTA / September 2011 P. 32
  33. 33. Facebook Stats 750+ million active users with an average of 130 friends each 50% of active users log on to Facebook daily More than 70 translations available on the site About 70% of Facebook users are outside the United States More than 250 million active users do so with their mobile and are twice as active than active users on a PC People spend over 700 billion minutes per month on Facebook Average user creates 90 pieces of content each month, with over 30 billion pieces created overall each month Source: FacebookAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. Los Angeles BTA / September 2011 P. 33
  34. 34. Why Facebook?Project a more human face of your company : Pictures of staff and events can illustrate your company culture Share research and knowledge – link to additional resources Promote upcoming events to gain attention and attendance Highlight partner activities to enhance relationships Promote sales, services and opportunities to interact Utilize settings on personal profiles to vary your communications to specific groups Enhance inter-company relations via a global virtual forum for staff Highlight CRS activities to show your company philosophyAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. Los Angeles BTA / September 2011 P. 34
  35. 35. Supplier Example on Facebook:Airline Feedback Offers a Healthy Dose of PositiveAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. Los Angeles BTA / September 2011 P. 35
  36. 36. GBTA on Facebook – Group Page and Events PageAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. Los Angeles BTA / September 2011 P. 36
  37. 37. 200 MILLION.The number of tweets per day on Twitter. Source: Twitter AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. Los Angeles BTA / September 2011 P. 37
  38. 38. Twitter Stats 35 Heads of State use Twitter to engage with their constituencies 100 million active users worldwide, over 60% of which is outside the USA More than half log in each day, 40% are just listening and not tweeting There are more than 600 million searches on Twitter every day More than a third of users access Twitter via their mobile phone There are more than one million registered Twitter apps Source: TwitterAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. Los Angeles BTA / September 2011 P. 38
  39. 39. Why Twitter?Fast, efficient, economical and viral: Straight to the point, 140 characters only means no room for fluff Detect industry trends and take polls/surveys in real-time Terrific for customer service – make contact with end-user (not often possible in B2B environment) Disseminate insightful information quickly and effectively Share knowledge readily – while it’s still relevant Promotion of partner activities for enhanced relationships Excellent for Crisis Communication effortsAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. Philadelphia BTA / April 2011 P. 39
  40. 40. Tweets on Twitter Per Minute After the Japan EarthquakeAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. Los Angeles BTA / September 2011 P. 40
  41. 41. Twitter Useful in Crisis Communication EffortsAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. Los Angeles BTA / September 2011 P. 41
  42. 42. US Embassy Encourages Social Media in Wake of Quake!AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. Los Angeles BTA / September 2011 P. 42
  43. 43. 48 HOURS. The amount of video uploaded to YouTube every minute!AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. Los Angeles BTA / September 2011 P. 43
  44. 44. YouTube Stats Today, YouTube alone uses the same amount of bandwidth as the entire Internet used in year 2000 More than 3 billion videos are viewed each day, 10% are in HD More than 500 tweets per minute include a link to a YouTube video YouTube is available in 25 countries and 43 languages 70% of traffic comes from outside the US YouTube mobile gets over 320 million views a day (up 3x y-o-y) About half of YouTube’s users are 20 years old or younger- the future generation wants video – not PowerPoint Source: YouTubeAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. Los Angeles BTA / September 2011 P. 44
  45. 45. Why YouTube?For the visual learners – seeing is believing: Customer testimonials are quite effective in video Video blogs from your executives on company activities/events, company financial results and industry topics User tips/guides to your products – showcase products and tips for best in class use Highlight events and philanthropic activities in an inspiring way Marketing campaigns can go viral & obtain reach like never before  To be successful, videos should be authentic, clever, witty, touching and/or motivational  They do not always need to be flashy, expensive or polished to go viral!AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. Los Angeles BTA / September 2011 P. 45
  46. 46. GBTA on YouTube : GBTATVAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. Los Angeles BTA / September 2011 P. 46
  47. 47. One YouTube example: Virgin Atlantic airline AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. Los Angeles BTA / September 2011 P. 47
  48. 48. AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. Los Angeles BTA / September 2011 P. 48
  49. 49. AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. Los Angeles BTA / September 2011 P. 49
  50. 50. AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. Los Angeles BTA / September 2011 P. 50
  51. 51. AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT.
  52. 52. Many thanks & let’s connect!Rana WalkerAirPlus International, Inc.rwalker@airplus.comwww.linkedin.com/in/ranawalkerAIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. Los Angeles BTA / September 2011 P. 52
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