Using Social Mediato Improve TravellerCommunications
iPhone apps reached1 BILLION downloadsin about 9 months!
Source: LinkedIn
Source: Facebook
Surveyed a total of147 Corporate TravelProfessionals fromthe US and Europein May 2011
Source: The Wire..from AirPlus June 2011
Source: The Wire..from AirPlus June 2011
Source: The Wire..from AirPlus June 2011
   The conversation is happening whether you are    listening…or not! Listen, learn, anticipate    needs, proactively sol...
   Conduct real-time analysis now   Steer behavior, build policy compliance    through positive reinforcement   Enhance...
155 MILLION.The number of tweets per day on Twitter.Source: Twitter
   280 million active users worldwide        Over 60% of Twitter use is outside the U.S.        Twitter has more than 4...
If Facebookwere a country,it would be the3rd mostpopulatedin theworld!Only China &India are morepopulated!
   More than 585 million active users, with an average of 130         friends        50% of active users log on to Faceb...
35HOURS.The amount of videouploaded to YouTube everyminute!
   Today, YouTube alone uses the same amount of bandwidth as        the entire Internet used in year 2000       YouTube ...
   Executives from all Fortune 500 companies have a profile on         LinkedIn        Almost two billion people searche...
Trust is the #1 influencer of buyingdecisions in the future. Now is thetime to build your sphere ofinfluence!
Rather than pushing content/amessage to the audience socialmedia’s open networking platformsallows users to generate the n...
   Ignoring it won’t make it go    away…   If we want to know what’s ahead of    us (our future) – we must watch the    ...
Dateiname / Datum
Who we are today:• Global Services firm operating three  groups, Sapient Global Markets,  Sapient Government Services and ...
SOCIAL@SAPIENT
Use your email signature:Michelle De CostaGlobal Travel Manager | ¬ SapientEmployees: Learn more aboutTravel at SapientWan...
•   Social Media is the Virtual Water Cooler     • Conversations about your travel program are     happening     • Be an a...
Deltek TravelExchange BlogKaroline MayrDirector, Global Travel Procurement
Karoline Mayr                         Director, Global Travel Procurement                         Deltek, Inc.      Karoli...
Know More. Do More. And Profit More with Deltek.     Headquartered in Herndon, Virginia, with over 1,700 employees worldwi...
Deltek Travel Exchange Blog Definition – an internal blog for the Travel and Corporate Card Program  used to communicate ...
The Big Question – How Did We Do It? Partners   Information Solutions taught us how to build and maintain the site    us...
Rana WalkerUSA Marketing/PR/CommsAirPlus International, Inc.rwalker@airplus.comwww.linkedin.com/in/ranawalker
London\'s Business Travel Market 2011
London\'s Business Travel Market 2011
London\'s Business Travel Market 2011
London\'s Business Travel Market 2011
London\'s Business Travel Market 2011
London\'s Business Travel Market 2011
London\'s Business Travel Market 2011
London\'s Business Travel Market 2011
London\'s Business Travel Market 2011
London\'s Business Travel Market 2011
London\'s Business Travel Market 2011
London\'s Business Travel Market 2011
London\'s Business Travel Market 2011
London\'s Business Travel Market 2011
London\'s Business Travel Market 2011
London\'s Business Travel Market 2011
London\'s Business Travel Market 2011
London\'s Business Travel Market 2011
London\'s Business Travel Market 2011
London\'s Business Travel Market 2011
London\'s Business Travel Market 2011
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Business Travel Market Session on Social Media in London

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London\'s Business Travel Market 2011

  1. 1. Using Social Mediato Improve TravellerCommunications
  2. 2. iPhone apps reached1 BILLION downloadsin about 9 months!
  3. 3. Source: LinkedIn
  4. 4. Source: Facebook
  5. 5. Surveyed a total of147 Corporate TravelProfessionals fromthe US and Europein May 2011
  6. 6. Source: The Wire..from AirPlus June 2011
  7. 7. Source: The Wire..from AirPlus June 2011
  8. 8. Source: The Wire..from AirPlus June 2011
  9. 9.  The conversation is happening whether you are listening…or not! Listen, learn, anticipate needs, proactively solve problems and find efficiencies You have a voice! Strengthen relationships with partners/suppliers through shared knowledge, communication & collaboration Participate in industry associations online as a supplement to the face-to-face networking & join event pages too for continued growth Raise your internal profile – know where to glean knowledge & how to effectively share it
  10. 10.  Conduct real-time analysis now Steer behavior, build policy compliance through positive reinforcement Enhance internal company relationships through virtual communication Crisis Communications – traveler safety can be key when the unexpected occurs Stay on top of the industry’s trending topics Gain empowerment as an in-the-know thought leader internally Source & Recommend helpful mobile apps
  11. 11. 155 MILLION.The number of tweets per day on Twitter.Source: Twitter
  12. 12.  280 million active users worldwide  Over 60% of Twitter use is outside the U.S.  Twitter has more than 460,000 new users join every day  There are currently over 200+ million users on Twitter  Twitter receives180 million unique visits each month  There are more than 600 million searches on Twitter every day  There are more than 50,000 third-party apps for Twitter  More than a third of users access Twitter via their mobile phoneSource: Twitter
  13. 13. If Facebookwere a country,it would be the3rd mostpopulatedin theworld!Only China &India are morepopulated!
  14. 14.  More than 585 million active users, with an average of 130 friends  50% of active users log on to Facebook daily  More than 70 translations available on the site  About 70% of Facebook users are outside the United States  There are more than 250 million active mobile users - those who access it through their mobile devices  People spend over 700 billion minutes per month on FacebookSource: Facebook
  15. 15. 35HOURS.The amount of videouploaded to YouTube everyminute!
  16. 16.  Today, YouTube alone uses the same amount of bandwidth as the entire Internet used in year 2000  YouTube receives more than 2 billion viewers per day  YouTube is available in 25 countries and 43 languages  70% of traffic comes from outside the US  YouTube mobile gets over 100 million views a day  About half of YouTube’s users are 20 years old or younger- the future generation wants video – not PowerPointSource: YouTube
  17. 17.  Executives from all Fortune 500 companies have a profile on LinkedIn  Almost two billion people searches in 2010  100M+ members in over 200 countries. Over +3M new members per month  LinkedIn is available in 6 native languages – English, German, French, Italian, Portuguese and Spanish  LinkedIn hiring solutions were used by 69 of the Fortune 100 companies as of December 31, 2010  80% of companies also use LinkedIn as a recruitment tool  More than two million companies have LinkedIn Company PagesSource: LinkedIn
  18. 18. Trust is the #1 influencer of buyingdecisions in the future. Now is thetime to build your sphere ofinfluence!
  19. 19. Rather than pushing content/amessage to the audience socialmedia’s open networking platformsallows users to generate the news,feedback and ideas themselves!
  20. 20.  Ignoring it won’t make it go away… If we want to know what’s ahead of us (our future) – we must watch the generation behind us.
  21. 21. Dateiname / Datum
  22. 22. Who we are today:• Global Services firm operating three groups, Sapient Global Markets, Sapient Government Services and SapientNitro, each as unique as the industries and audiences they serve.• And yet, what unifies us, what makes us greater than the sum of our parts is our global signature.• Global client base• Highly mobile workforce resulting in significant global travel and corporate housing spend.
  23. 23. SOCIAL@SAPIENT
  24. 24. Use your email signature:Michelle De CostaGlobal Travel Manager | ¬ SapientEmployees: Learn more aboutTravel at SapientWant to find out what’s new withTravel? Follow me on yammer.com.
  25. 25. • Social Media is the Virtual Water Cooler • Conversations about your travel program are happening • Be an active participant • Change perception • Most important – LISTEN•Increased visibility for you and yourpreferred suppliers
  26. 26. Deltek TravelExchange BlogKaroline MayrDirector, Global Travel Procurement
  27. 27. Karoline Mayr Director, Global Travel Procurement Deltek, Inc. Karoline Mayr is currently positioned in Herndon, VA as the Director of Global Travel Procurement, at Deltek, Inc., the leading global provider of enterprise software and information solutions for professional services firms, government contractors, and government agencies. For over 15 years, Karoline has dedicated her career to the travel industry. With an impressive track record of creating and implementing travel programs to dramatically reduce T&E expenditures, as well as managing corporate credit card programs to reduce risks to the organization, Mayr constantly strives to innovate and improve, and her expertise in relationship management, communication, and change management enables her as one of the best leaders in the industry.47 6/23/2011 CONFIDENTIAL ©2011 Deltek, Inc. All Rights Reserved
  28. 28. Know More. Do More. And Profit More with Deltek. Headquartered in Herndon, Virginia, with over 1,700 employees worldwide, Deltek is the leading global provider of enterprise software and information solutions for professional services firms, government contractors, and government agencies. For decades, we have delivered actionable insight that empowers our customers to unlock their business potential.Our marquee list of customers includes: 98% of the Top 100 Federal Contractors 100% of the Engineering News Record Top 10 Design Firms 80% of the Engineering News Record Top 500 Design Firms Approximately 80% of the 2009 ZweigWhite Top 200 fastest-growing Architecture, Engineering and Environmental consulting firms Four of the five largest Global Accounting and Consulting firms The worlds three largest Marketing Communications Networks48 6/23/2011 CONFIDENTIAL ©2011 Deltek, Inc. All Rights Reserved
  29. 29. Deltek Travel Exchange Blog Definition – an internal blog for the Travel and Corporate Card Program used to communicate collaboratively, learn from each other, increase employee satisfaction and decrease overall expenditures Result – improved collaboration, increased compliance, and a great new way to easily communicate information! Why did we create the Travel Exchange Blog?  Move from “push marketing” to “pull marketing”  Reach our market – employees who actually travel, sign up to receive the information thru RSS or email updates and can choose when they receive it  Manage our own Travel communications in “real” time When did we create it?  Implemented April 2010, CEO created a blog a few months earlier  First departmental blog, others soon followed our example!49 6/23/2011 CONFIDENTIAL ©2011 Deltek, Inc. All Rights Reserved
  30. 30. The Big Question – How Did We Do It? Partners  Information Solutions taught us how to build and maintain the site using Microsoft SharePoint  Communications helped us with a transition plan – emailed and blogged until folks got used to it Promoted Blog  2010 Supplier Day – suppliers onsite drove folks to blog for a contest  Blog contest – most frequent & best content for 1Q11  Requested a few good bloggers to post once a week  Partner with other blogs – we blog on your site, you blog on ours  Pictures from Deltek travelers in exotic locations  Word of Mouth - employees50 6/23/2011 CONFIDENTIAL ©2011 Deltek, Inc. All Rights Reserved
  31. 31. Rana WalkerUSA Marketing/PR/CommsAirPlus International, Inc.rwalker@airplus.comwww.linkedin.com/in/ranawalker

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