It’s happening, whether you are listening or not! Supplement face-to-face networking Gain empowerment and raise internal profile Steer policy, solicit feedback and conduct real-time analysis to find efficiencies Effective crisis communications and traveler safety/security solutions Strengthen your travel policy compliance Build stronger partnerships with suppliers
Michelle De CostaGlobal Travel Manager | ¬ SapientEmployees: Learn more aboutTravel at SapientWant to find out what’s new withTravel? Follow me onyammer.com
Conversations are happening: Be an active participant Change perception And most important: LISTEN!By doing so you will gain: Increased empowerment for you/your travel policy Increased visibility for your preferred suppliers (involve them!)
I’m eating a Belgian Waffle!I “Like” Belgian WafflesWatch me make a perfect Belgianwaffle (Liège style)My skills include waffle eating
I’ve booked my train tomorrow to eata Belgian waffle!I’ve checked in and am Mayor ofWaffle-villeGorgeous waffles, should serve theseat my next eventI’ve bought a Groupon for a half-pricewaffle!
If Facebookwere a country,it would be the3rd mostpopulatedin theworld!Only China &India are morepopulated!Twice the size of Kansas City BTA / November 2011the USA Source: Facebook P. 23
Establish social media guidelines & teach staff how to share your company’s already published public information! Allow staff to be your online brand ambassadors to build your sphere of influence! Encourage them to share their tips, thoughts, ideas and improvements – provide positive reinforcement!
Define goal, target and gain internal buy-in Interact FIRST Sell LAST… remember:Social Media campaigns do not createrelationships – but Relationships can buoymarketing campaigns and bolster sales!
1. Glean and share knowledge through Groups2. Network with partners, customers and prospects via online events3. Build reputation & influence through recommendations, likes and activity4. Social gaming / promotions to build engagement, loyalty5. Solicit ideas, innovations and use for CSR initiatives6. Steer (travel) policy & strengthen compliance