WHAT TRAVEL PAYMENT IS ALL ABOUT.




What’s all the “Twitter” about?
Social Media Presentation
By Rana Walker
AirPlus Int...
A LinkedIn online
                                             profile says Slater
                                       ...
JetBlue takes to their blog to react…




AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT.   P. 3
Only in the USA…




AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT.   P. 4
What is Social Media?




It’s a viral and inter-connected network that removes barriers and
provides an outlet for result...
The goal is a new circuitous routing for communication:


                                              Content




      ...
Social media tools can:




 Enhance corporate travel experience and comfort level
 Enable Travelers to control travel e...
The Social Media Prism



 22% of Internet use is for social
  media – and that number is
  steadily growing
 4 main typ...
Why should a Corporate Travel Manager care?


The conversation is occurring whether you are listening…or not!
 Your staff...
Social Media – Viral communication at time-warp speed




AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT.              P. 10
The Social Media success story…
It’s happened fast – its viral growth is exponential!




Then…                           ...
Social Media Platforms for our discussion:
   Linkedin
   Facebook
   Twitter
   YouTube
   Communities, Blogs & Indu...
Getting Started with Linkedin:




AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT.                                             ...
Linkedin- a profile page is more than a resume!



Update your
status with
useful info


List your
website,
twitter or blo...
Get connected on Linkedin by importing contacts, using
suggestions, and asking to be introduced




AIRPLUS. WHAT TRAVEL P...
My search for “Corporate Travel Manager” on Linkedin
yields 135,740!




Filter your
selections
further today
by not only
...
Get involved in “Groups” & their discussions




AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT.     P. 17
NBTA group – connect and network beyond the national
conference & regional events with over 2,466 members!




AIRPLUS. WH...
View the Events page to see which events your
connections are attending – and add your own Events!




AIRPLUS. WHAT TRAVE...
Regional BTAs on Linkedin – Chicago is a great example!




AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT.           P. 20
“Company” profile on Linkedin – research a company for
news, stats and follow your partners!




                         ...
Company Buzz app on Linkedin – trending news on the
company of your choice!




AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT....
Add the Tripit App on Linkedin to see who is where!




AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT.            P. 23
Networking in the new social media age…




AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT.   P. 24
Facebook- an increasingly hybrid platform for personal &
professional users today!




 AIRPLUS. WHAT TRAVEL PAYMENT IS AL...
Facebook continues to evolve:
“Fan” vs. “Like” example - just a month ago vs. today




AIRPLUS. WHAT TRAVEL PAYMENT IS AL...
Business Travel Agencies Regional & Global pages-
Used for promos, newsletters, awards, sales & incentives!




AIRPLUS. W...
Use to promote your company’s CSR activities & view
your suppliers contributions and philanthropic efforts!




AIRPLUS. W...
Delta introduces online booking from their Facebook
page!




AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT.            P. 29
NBTA’s Facebook pages are opportunities to connect -
beyond the national conference & regional events




AIRPLUS. WHAT TR...
ACTE pages are a great place to connect as well!




AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT.         P. 31
Create “Lists” (grouping colleagues and/or friends
separately) to control who sees what!




AIRPLUS. WHAT TRAVEL PAYMENT ...
Privacy- You control who can view, post, tag, etc… on
your profile. And who can search/find you!




AIRPLUS. WHAT TRAVEL ...
Facebook Privacy Settings – Customize at your comfort
level!




AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT.              P...
Facebook privacy features allows you to double check
what you are showing to whom




                                    ...
Twitter- a micro-blogging phenomenon




AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT.   P. 36
Dissection of a Twitter page
                                                 Follow, be
                                 ...
Airlines on Twitter-
Used for customer service, contests, service updates!


                                             ...
Hotel chains also get into the social media action!




AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT.            P. 39
Tweet Deck – allows you to monitor Twitter
                             companies       lists   groups   topics of interes...
Hootsuite – monitor all your social media accounts in
one place! Set up tweets to automatically update
throughout the day!...
NBTA has a YouTube channel! View at:
http://www.youtube.com/user/NBTATV




AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT.   P...
Airline YouTube pages allow you a video insight into
their products and promotions




AIRPLUS. WHAT TRAVEL PAYMENT IS ALL...
Communities and Blogs are another great space to
connect for news, opinions and for your comments too!




AIRPLUS. WHAT T...
Utilize online industry resources-
Find valuable research/whitepapers available for FREE!




AIRPLUS. WHAT TRAVEL PAYMENT...
Tracking Social Media and online mentions




AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT.   P. 46
AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT.   P. 47
Making Social Media work for you!




Six tips to get started:
1. Define your goals for participation and create a baselin...
What should you tweet/write to update your status?




Suggestions for Twitter, Linkedin & Facebook include:
 Links to in...
WHAT TRAVEL PAYMENT IS ALL ABOUT.




Thank You!

Q&A




                                    P. 50
WHAT TRAVEL PAYMENT IS ALL ABOUT.




Rana Walker
Visit! www.airplus.com
Follow! www.twitter.com/airplus
Join! www.airplus...
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AirPlus Social Media Webinar Presentation

  1. 1. WHAT TRAVEL PAYMENT IS ALL ABOUT. What’s all the “Twitter” about? Social Media Presentation By Rana Walker AirPlus International, Inc. August 19, 2010 P. 1
  2. 2. A LinkedIn online profile says Slater had been a flight attendant with JetBlue since January 2008 and was a member of its Inflight Values Committee as well as chairman of a committee for uniform redesign. He had worked as a flight attendant for various airlines off and on for at least 16 years, according to the profile. AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. P. 2
  3. 3. JetBlue takes to their blog to react… AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. P. 3
  4. 4. Only in the USA… AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. P. 4
  5. 5. What is Social Media? It’s a viral and inter-connected network that removes barriers and provides an outlet for results-orientated, deep, quality interactions – virtually and in real-time. Social media platforms are also commonly referred to as Web 2.0  Past (1.0): talking, selling, marketing  Now (2.0): listening, sharing, participating AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. P. 5
  6. 6. The goal is a new circuitous routing for communication: Content Relationship Social Conversation Media Experience AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. P. 6
  7. 7. Social media tools can:  Enhance corporate travel experience and comfort level  Enable Travelers to control travel expenses  Uncover a trusted source of information to validate corporate travel policies …or drive new ones!  Gather feedback in real-time  Allow you to feel the pulse of how the program is working  Potentially promote behavioral changes  Manage crisis situations  Share experiences to promote growth  Reward travelers, encourage participation within policy AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. P. 7
  8. 8. The Social Media Prism  22% of Internet use is for social media – and that number is steadily growing  4 main types of users – voyeurs, passive users, addicts & special occasion participants  Most users login twice a day & 26% use mobile apps to do so – this number continues to rise!  28% of Internet users are not yet active on social media sites – but 31% of them will be this year. Stats from Insights Consulting Study, 2010 AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. P. 8 Conversation Prism by Brian Solis & JESS3
  9. 9. Why should a Corporate Travel Manager care? The conversation is occurring whether you are listening…or not!  Your staff is talking, about their personal & professional lives – make sure you are listening to yield greater transparency! You have the means to hear them, anticipate needs, help solve problems and find efficiencies in advance  You have a voice! Know what your partners/suppliers are up to in real-time! Strengthen your relationship through shared knowledge, increased communication & cooperative collaboration  Participate in industry associations, as a supplement to the face-to-face events. Use association event pages to see who will be at the events, too!  Raise your internal profile with knowledge sharing – know where to glean the knowledge and how to share it openly with success  Conduct real-time analysis and view trending topics within the industry  Awareness – know what is being said about your company online. This could possibly aid other departments (example: customer service or marketing) AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. P. 9
  10. 10. Social Media – Viral communication at time-warp speed AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. P. 10
  11. 11. The Social Media success story… It’s happened fast – its viral growth is exponential! Then… Now…  2005 – YouTube launches as a  YouTube- watching hundreds of millions venture technology startup with of videos a day. In fact, every minute a early headquarters above a total of 24 hours of video is loaded for pizzeria in San Mateo, California viewing  2006 - Facebook invented in a  Facebook- More than 70 translations Harvard dorm room, explodes in available on the site, more than 400 growth by allowing anyone over million active users & more than 60 the age of 13 to have a profile million status updates posted each day  2007 – Twitter was the result of  Twitter- By 2008, there were 300,000 a podcast company tweets a day. Beginning 2009, it grew to brainstorming session and it 2.5 million and continued to grow 1,400% became a separate entity. By the in the year to 35 million per day. Today, end of 2007, there were there are 50 million tweets per day— approximately 5,000 tweets a day an average of 600 tweets per second AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. P. 11 Note: All stats found on the respective websites
  12. 12. Social Media Platforms for our discussion:  Linkedin  Facebook  Twitter  YouTube  Communities, Blogs & Industry association platforms These platforms provide greater opportunity for collaboration, connection, information sharing, real-time interaction and assessments on travel P. 12
  13. 13. Getting Started with Linkedin: AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. P. 13 http://learn.linkedin.com/profiles/overview/
  14. 14. Linkedin- a profile page is more than a resume! Update your status with useful info List your website, twitter or blog Share presentations via slideshare AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. P. 14
  15. 15. Get connected on Linkedin by importing contacts, using suggestions, and asking to be introduced AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. P. 15
  16. 16. My search for “Corporate Travel Manager” on Linkedin yields 135,740! Filter your selections further today by not only location, relationship, industry, but also groups, company, experience, etc… AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. P. 16
  17. 17. Get involved in “Groups” & their discussions AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. P. 17
  18. 18. NBTA group – connect and network beyond the national conference & regional events with over 2,466 members! AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. P. 18
  19. 19. View the Events page to see which events your connections are attending – and add your own Events! AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. P. 19
  20. 20. Regional BTAs on Linkedin – Chicago is a great example! AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. P. 20
  21. 21. “Company” profile on Linkedin – research a company for news, stats and follow your partners! Company pages include data updated by Linkedin & not all by the company. Find an unbiased overview of the company:  Related companies  Key statistics  Employees  New hires and recent departures  Popular profiles AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. P. 21
  22. 22. Company Buzz app on Linkedin – trending news on the company of your choice! AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. P. 22
  23. 23. Add the Tripit App on Linkedin to see who is where! AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. P. 23
  24. 24. Networking in the new social media age… AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. P. 24
  25. 25. Facebook- an increasingly hybrid platform for personal & professional users today! AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. P. 25
  26. 26. Facebook continues to evolve: “Fan” vs. “Like” example - just a month ago vs. today AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. P. 26
  27. 27. Business Travel Agencies Regional & Global pages- Used for promos, newsletters, awards, sales & incentives! AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. P. 27
  28. 28. Use to promote your company’s CSR activities & view your suppliers contributions and philanthropic efforts! AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. P. 28
  29. 29. Delta introduces online booking from their Facebook page! AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. P. 29
  30. 30. NBTA’s Facebook pages are opportunities to connect - beyond the national conference & regional events AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. P. 30
  31. 31. ACTE pages are a great place to connect as well! AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. P. 31
  32. 32. Create “Lists” (grouping colleagues and/or friends separately) to control who sees what! AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. P. 32
  33. 33. Privacy- You control who can view, post, tag, etc… on your profile. And who can search/find you! AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. P. 33
  34. 34. Facebook Privacy Settings – Customize at your comfort level! AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. P. 34
  35. 35. Facebook privacy features allows you to double check what you are showing to whom  View exactly how your profile looks to the public – you decide!  Check your privacy settings for a specific friend or colleague by typing in their name here! AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. P. 35
  36. 36. Twitter- a micro-blogging phenomenon AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. P. 36
  37. 37. Dissection of a Twitter page Follow, be followed and get listed! Share news articles Make lists & follow already pre-made lists Converse with staff Promos, charities, prizes Re-tweeting company leaders Launch of new products/features AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. P. 37
  38. 38. Airlines on Twitter- Used for customer service, contests, service updates! Crisis Communication – for instance with the recent volcanic eruption in Iceland – has leveraged these platforms at their best! AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. P. 38
  39. 39. Hotel chains also get into the social media action! AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. P. 39
  40. 40. Tweet Deck – allows you to monitor Twitter companies lists groups topics of interest AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. P. 40
  41. 41. Hootsuite – monitor all your social media accounts in one place! Set up tweets to automatically update throughout the day! AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. P. 41
  42. 42. NBTA has a YouTube channel! View at: http://www.youtube.com/user/NBTATV AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. P. 42
  43. 43. Airline YouTube pages allow you a video insight into their products and promotions AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. P. 43
  44. 44. Communities and Blogs are another great space to connect for news, opinions and for your comments too! AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. P. 44
  45. 45. Utilize online industry resources- Find valuable research/whitepapers available for FREE! AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. P. 45
  46. 46. Tracking Social Media and online mentions AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. P. 46
  47. 47. AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. P. 47
  48. 48. Making Social Media work for you! Six tips to get started: 1. Define your goals for participation and create a baseline for growth analysis 2. Find networks/platforms that meet your goals and look at pages, companies that are succeeding – and that you like to watch - to use as role models 3. Develop a social media strategy for your company and distribute to employees – develop rules for engagement (guidelines) and clearer understanding 4. Dip your toe in – get online & build a profile, even if it’s just to ―listen‖ at first 5. Manage Expectations!!! Yours, your colleagues and upper management! 6. Promote your presence – don’t wait for something to happen! The Golden Rule in these platforms is you GET as much as you GIVE! AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. P. 48
  49. 49. What should you tweet/write to update your status? Suggestions for Twitter, Linkedin & Facebook include:  Links to interesting online articles and industry resources you value  Links to your own blog or other social media pages  Comments on current events  Observations on travel industry happenings  Share your personality – always be genuine as a fraud is easy to spot online!  Ask questions, answer questions – share your expertise and knowledge!  Invite to events & activities where you/your company will be present  Share promotional activities, contests, CSR efforts  React to all statements about your company, by re-tweeting the positive and being proactive internally with the negative! AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. P. 49
  50. 50. WHAT TRAVEL PAYMENT IS ALL ABOUT. Thank You! Q&A P. 50
  51. 51. WHAT TRAVEL PAYMENT IS ALL ABOUT. Rana Walker Visit! www.airplus.com Follow! www.twitter.com/airplus Join! www.airpluscommunity.com Like! www.facebook.com/airplusinternational Connect! www.linkedin.com/rana.walker P. 51
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