ACTE 2011 in NYC
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ACTE 2011 in NYC



Social Media session M101 presentation at the 2011 ACTE Global Education Conference in NYC

Social Media session M101 presentation at the 2011 ACTE Global Education Conference in NYC



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  • If the US had a dollar for every view, we’d be out of debt to China in two months
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ACTE 2011 in NYC ACTE 2011 in NYC Presentation Transcript

  • Social Media in Business Travel
  • The Social Media phenomenon
    iPhone apps reached 1 BILLION in about 9 months
  • Key Element is CONVERSATION!
  • Social Media is Savvy Business
    • Social media fosters relationships and grows your Sphere of Influence!
    • Trust is the #1factor for buying decisions in the future!
  • Social MEdia
    Share your personality – NOT your personal information!
    Share your company’s philosophy & corporate culture – NOT proprietary information!
  • What we lose in controlwe gain in transparency!
  • Mapping the Social Internet –Harvard Business Review, July-Aug. 2010
  • Why should a Corporate Travel Manager care?
    • The conversation is occurring whether you are listening…or not! Listen, learn, anticipate needs, proactively solve problems and find efficiencies
    • You have a voice! Strengthen relationships with partners /suppliers through shared knowledge = better communication & collaboration
    • Participate in industry associations online as a supplement to the face-to-face networking & join event pages too!
    • Raise your internal profile – know where to glean knowledge & how to effectively share it
    • Conduct real-time analysis &view trending industry topics
    • Steer behavior, build policy compliance and gain empowerment through positive reinforcement
    • Enhance internal relationships through virtual communication
    • Crisis Communications – can be key when the unexpected occurs
  • Social Media Platforms for our discussion
  • TBTA / April 2011
    If Facebook were a country, it would be the 3rd most populated in the world!
    Only China & India are more populated – the USA is 4th
    Source: Facebook
  • Facebook Stats
    585+ million active users around the globe – 70% outside the USA
    Project a more human element to your company – invoke an emotional connection building trust and loyalty
    Staff & event pictures show your company culture
    Highlight CRS activities to endorse your company philosophy
    Stats source: Facebook
  • TBTA / April 2011
    35 HOURS.
    The amount of video uploaded to YouTube every minute!
    Source: YouTube
  • YouTube stats
    Today, YouTube alone uses the same amount of bandwidth as theentire Internet in year 2000
    YouTube receives 2 billion+ viewers per day & is available in 25 countries and 43 languages
    70% of traffic comes from outside the US
    YouTube mobile = 100 million+ views a day
    For testimonials, how-to product/service guides- originality & authenticity is key to going viral
    Stats source: YouTube
  • P. 15
    TBTA / April 2011
    95 MILLION.
    The number of tweets per day on Twitter.
    175 Million ACTIVE users
    Source: Twitter
  • Twitter stats
    Straight to the point-140 characters –no fluff
    Over 60% of Twitter use is outside the USA, with over 110 million users and 1/3 via smart phones
    60 million searches every day
    Detect industry trends & take surveys in real-time
    Terrific for customer service
    Excellent for Crisis Communication
    Stats source: Twitter
  • Twitter per minute- within an hour after the Japan earthquake
  • Twitter for crisis communication
  • US Embassy encourages social media in the wake of Japanese quake!
  • Ignoring it won’t make it go away!To know what’s ahead, look to the generation behind us…
  • TBTA / April 2011