ACTE 2011 in NYC
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ACTE 2011 in NYC

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Social Media session M101 presentation at the 2011 ACTE Global Education Conference in NYC

Social Media session M101 presentation at the 2011 ACTE Global Education Conference in NYC

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  • If the US had a dollar for every view, we’d be out of debt to China in two months
  • If the US had a dollar for every view, we’d be out of debt to China in two months

ACTE 2011 in NYC ACTE 2011 in NYC Presentation Transcript

  • Social Media in Business Travel
  • The Social Media phenomenon
    iPhone apps reached 1 BILLION in about 9 months
  • Key Element is CONVERSATION!
  • Social Media is Savvy Business
    • Social media fosters relationships and grows your Sphere of Influence!
    • Trust is the #1factor for buying decisions in the future!
  • Social MEdia
    Share your personality – NOT your personal information!
    Share your company’s philosophy & corporate culture – NOT proprietary information!
  • What we lose in controlwe gain in transparency!
  • Mapping the Social Internet –Harvard Business Review, July-Aug. 2010
  • Why should a Corporate Travel Manager care?
    • The conversation is occurring whether you are listening…or not! Listen, learn, anticipate needs, proactively solve problems and find efficiencies
    • You have a voice! Strengthen relationships with partners /suppliers through shared knowledge = better communication & collaboration
    • Participate in industry associations online as a supplement to the face-to-face networking & join event pages too!
    • Raise your internal profile – know where to glean knowledge & how to effectively share it
    • Conduct real-time analysis &view trending industry topics
    • Steer behavior, build policy compliance and gain empowerment through positive reinforcement
    • Enhance internal relationships through virtual communication
    • Crisis Communications – can be key when the unexpected occurs
  • Social Media Platforms for our discussion
    Facebook
    Twitter
    YouTube
    LinkedIn
  • TBTA / April 2011
    If Facebook were a country, it would be the 3rd most populated in the world!
    Only China & India are more populated – the USA is 4th
    Source: Facebook
  • Facebook Stats
    585+ million active users around the globe – 70% outside the USA
    Project a more human element to your company – invoke an emotional connection building trust and loyalty
    Staff & event pictures show your company culture
    Highlight CRS activities to endorse your company philosophy
    Stats source: Facebook
  • TBTA / April 2011
    35 HOURS.
    The amount of video uploaded to YouTube every minute!
    Source: YouTube
  • YouTube stats
    Today, YouTube alone uses the same amount of bandwidth as theentire Internet in year 2000
    YouTube receives 2 billion+ viewers per day & is available in 25 countries and 43 languages
    70% of traffic comes from outside the US
    YouTube mobile = 100 million+ views a day
    For testimonials, how-to product/service guides- originality & authenticity is key to going viral
    Stats source: YouTube
  • P. 15
    TBTA / April 2011
    95 MILLION.
    The number of tweets per day on Twitter.
    175 Million ACTIVE users
    Source: Twitter
  • Twitter stats
    Straight to the point-140 characters –no fluff
    Over 60% of Twitter use is outside the USA, with over 110 million users and 1/3 via smart phones
    60 million searches every day
    Detect industry trends & take surveys in real-time
    Terrific for customer service
    Excellent for Crisis Communication
    Stats source: Twitter
  • Twitter per minute- within an hour after the Japan earthquake
  • Twitter for crisis communication
  • US Embassy encourages social media in the wake of Japanese quake!
  • Ignoring it won’t make it go away!To know what’s ahead, look to the generation behind us…
  • TBTA / April 2011